How to win campaigns: Communications for change

By: Chris Rose

  • Publisher: Earthscan, London; Sterling, VA.
  • ISBN Number: 1853839620 / 1853839612
  • Publish Date: 2014

Written for the new campaigner and the experienced communicator alike, this is a comprehensive and systematic exploration of what works in campaigning, and a practical how-to guide for using principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from any point of view, the book’s 100 key steps and tools provide models of motivation, analysis and communication structure.