Inside spin: the dark underbelly of the PR industry

Inside spin: the dark underbelly of the PR industry

By: Bob Burton

Publisher: Allen & Unwin
ISBN Number: 9781741752175 (pbk.)
Publish Date: 2007
Number of Pages:

Bob Burton is committed to helping community groups striving for social and environmental justice to understand the influence of the public relations industry – by helping to expose industry front groups, spin served up as media, corporate-sponsored think tanks and government-industry collusion. A tireless and meticulous researcher, Bob is known for his significant and ongoing contribution to and PRWatch.org

Bob’s latest, Inside Spin includes case studies of recent controversies in public policy ranging from the South Australian state government’s attempt to fast-track a controversial proposal for a nuclear waste dump to the tactics of the corporate-funded Institute of Public Affairs to strip advocacy groups of their charitable tax status.

A must-read if you’re sensing you’re being out-manoeuvred in your public communication efforts. It’s definitely worth knowing how spin can be used by government and industry to defend unpopular policies and practices.

‘While journalists surrender to the increasing mastery of the misinformation industry, media consumers will more often need to become their own gatekeepers. Bob Burton’s Inside Spin is a comprehensive guidebook.’ — Chris Masters, ABC TV Four Corners