10 LESSONS FROM BRITAIN’S CAMPAIGN GURUS

Earlier this year, Sam McLean (former CEO of GetUp Australia) spent two weeks working with British campaigning wizards, 38Degrees — the British sister organisation of GetUp. Here are his top 10 lessons for campaigners from our British mates: “It was just a striking realisation when I looked back on 8 years of GetUp campaigns and realised that 95% of the impact came from 5% of my work. Most of that 5% happened when we were able to lift our gaze from the next ‘moment’ and ‘win’…”

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