Developing a strategy: Advocacy’s road map

A good strategy, like a good route through new terrain, doesn’t just rely on the roads you know. It starts where you are, ends where you want to go and provides a good, plausible route in between… Without a strategy, or with a poor one, you are more likely to get lost and accomplish very little. [Chapter 6 of The Democracy Owners Manual by Jim Shultz, 2002, Rutgers University Press.]

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