First Chapter: How Organizations Develop Activists by Hahrie Han

What are the best methods for recruiting, maintaining, and empowering involved members? Using observational and experimental data, Hahrie Han isolates the strategies in which effective associations invest time and effort in order to increase levels of involvement and activism among their members. They organize—build relationships, cultivate interests and motivations, and teach leadership and other skills, what Han broadly calls “the transformational work of building democratic citizens”—and they also mobilize—“maximizing numbers by activating people who already have some latent interest. Read more >

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