The just enough guide for campaigners

In the face of a rapidly changing world, even the savviest nonprofits and foundations needed a boost to keep up and win their issue campaigns. Recognizing this, in 2008 we set about gathering insights from dozens of strategists, who knew more than a thing or two about winning campaigns, and packed as many real-life lessons as we could into the Just Enough Planning Guide. Since then, hundreds of nonprofits have used this roadmap to put successful campaign strategies in place.

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