advocacy evaluation

rationale

This action research project seeks to support progressive social change organisations to evaluate the impacts and outcomes of their efforts. By comparison to other sectors and types of organisation, NGOs working toward social and environmental justice commit fewer resources to evaluating their programs and campaigns. Research undertaken by Change Agency associates suggests that many progressive NGOs infrequently apply evaluation frameworks. The reasons for this include lack of time, limited access to appropriate tools and frameworks and the highly ambiguous and irrational nature of the policymaking process. In recent times a small but growing number of organisations, especially philanthropic bodies that fund advocacy work, have begun to explore frameworks for evaluating advocacy.

objectives

  • Collect and synthesise resources and literature on campaign evaluation including case studies
  • Identify evaluation frameworks that are simple, powerful and road-tested
  • Develop a suite of resources for participatory workshops that support activists to evaluate their own campaigns
  • Trial and revise resources
  • Identify opportunities for ongoing action research

project updates

Project update November 2007: evaluating advocacy campaigns – What is the link between our advocacy activities and policy outcomes? Is it possible to establish a causal relationship between a vote in Parliament and campaign tactics? In mid-2007, two of the Change Agency team initiated the advocacy evaluation project to:
project update August 2008: evaluating advocacy campaigns – Our advocacy evaluation action research project has been powering along this month. In the longer term, we plan to develop, adapt and share a range of resources to use in community campaigns. Campaign evaluation can turbo-charge how and how much we learn. It’s a wise investment of time and energy… not just at the end of a campaign, but at the beginning and at along the way.

During July, Justin completed a review of literature on advocacy evaluation which has been shared internationally and will soon be published as a Comm-org working paper. You can download it from our articles and papers page.

And we helped develop an evaluation framework for Climate Camp. The online questionnaire was completed by 90 activists who’d taken part in the week-long protest camp. The evaluation showed up some important outcomes including a strong match between hoped-for and actual outcomes, a significant increase in the likelihood that participants will participate in direct action as a result of their experiences in Newcastle and very strong support for another national climate change convergence.

During coming months we’ll be trialing a range of evaluation tools with campaigning organisations. If your organisation is developing and applying evaluation tools in your campaigns, we’d love to hear from you.

online evaluation resources

What are people saying about us?

alexandra

Alexandra Soderlund, Solar Citizens

The fellowship has managed to achieve that elusive duo of being both a broadening and deepening experience - complete with delicious food. Learning as much from the incredible and diverse participants as the amazing facilitators, the ten days of the first workshop have flown by. I feel like I’ve come a long way as an organiser (and dare I say a person?!) already, I’m excited and a little bit scared to see where I end up. 
2015-03-17T20:59:30+00:00
alexandra
The fellowship has managed to achieve that elusive duo of being both a broadening and deepening experience – complete with delicious food. Learning as much from the incredible and diverse participants as the amazing facilitators, the ten days of the first workshop have flown by. I feel like I’ve come a long way as an...
John Edye

John Edye, March 2017

James and Fee... Thank you for your inspiring leadership, commitment and engagement. You are epic facilitators, and the first workshop was one of the best training experiences I have ever attended. I feel very privileged to be a participant and am looking forward to the next three. Experiencing such a high level of training and working with so many young, intelligent and professional organisers left me feeling a bit overwhelmed by my lack of experience but very optimistic about the future challenges we face, instead of the rather bleak and jaundiced view I came with. Thank you for your compassion and thoughtfulness and the incredible resources that were on our seats on the first day. It was and will be an incredible learning experience.
2017-03-28T12:18:24+00:00
John Edye
James and Fee… Thank you for your inspiring leadership, commitment and engagement. You are epic facilitators, and the first workshop was one of the best training experiences I have ever attended. I feel very privileged to be a participant and am looking forward to the next three. Experiencing such a high level of training and...
Anna Rose

Anna Rose, ASEN Convenor and NUS National Environment Officer 2005

The Change Agency has contributed enormously to strengthening the student environment movement in Australia and helping us shift to a culture of strategic thinking, planning and reflection on our activism. The training and advice provided by the Change agency over the last twelve months has been invaluable to tens of campus environment collectives and we are already seeing tangible results in real wins in our Campus Clean Energy Camp. Thank you Change Agency!
2014-03-30T07:37:22+00:00
Anna Rose
The Change Agency has contributed enormously to strengthening the student environment movement in Australia and helping us shift to a culture of strategic thinking, planning and reflection on our activism. The training and advice provided by the Change agency over the last twelve months has been invaluable to tens of campus environment collectives and we...
kate

Kate Lardner, Doctors for the Environment Australia

During the Fellowship, I have embarked on an enormous learning curve that has resulted not only in exposure to concepts and skills, but knowledge of these things, through application of the teachings with leaders in their fields and the opportunity to be integrated into a real time campaign. I have been challenged creatively and analytically and been given the chance to create the openings and space to make my own opportunities arise.  
2015-03-17T20:53:26+00:00
kate
During the Fellowship, I have embarked on an enormous learning curve that has resulted not only in exposure to concepts and skills, but knowledge of these things, through application of the teachings with leaders in their fields and the opportunity to be integrated into a real time campaign. I have been challenged creatively and analytically and...
Cate-Faehrmann

Cate Faehrmann, Director, Nature Conservation Council NSW, 2005

We did a two-day workshop with The Change Agency early this year which provided our organisation with some much-needed tools for strategic campaigning and planning. There was nothing but positive feedback from our staff and board members about what they gained from the two days spent with James and Sam. The power mapping exercise was particularly insightful for staff and board members alike and as a result our campaigns are more pro-active - we are seeing results!
2014-03-30T07:51:49+00:00
Cate-Faehrmann
We did a two-day workshop with The Change Agency early this year which provided our organisation with some much-needed tools for strategic campaigning and planning. There was nothing but positive feedback from our staff and board members about what they gained from the two days spent with James and Sam. The power mapping exercise was...
clairevh

Claire Van Herpen, Environment Victoria

The Community Organising fellowship provides a positive and nurturing environment in which to learn and apply the practical skills required to effectively mobilise communities to create change. It's a great opportunity to learn from others in the environmental movement and provides space for collaboration and reflection.
2015-03-17T19:26:27+00:00
clairevh
The Community Organising fellowship provides a positive and nurturing environment in which to learn and apply the practical skills required to effectively mobilise communities to create change. It’s a great opportunity to learn from others in the environmental movement and provides space for collaboration and reflection.
Claire O'Rourke

Claire O’Rourke, National Director, Solar Citizens

The fellowship has helped me further develop the skills and strategic thinking necessary to ensure that we deliver sound policy by working in partnership with our supporters and volunteers in communities across Australia.

Organising helps to build relationships and skills both within and between communities and the fellowship follows the same approach. The fellowship is essential for organisations that are working to build power within communities or considering making the leap into this work. 
2015-03-17T21:03:10+00:00
Claire O'Rourke
The fellowship has helped me further develop the skills and strategic thinking necessary to ensure that we deliver sound policy by working in partnership with our supporters and volunteers in communities across Australia. Organising helps to build relationships and skills both within and between communities and the fellowship follows the same approach. The fellowship is...
quitcoal

Peter Callender, Quit Coal



Like many campaigning groups, we are constantly grappling with capacity issues, a lack of funding/resources, burnout and how to best manage volunteers. While it's early days, the fellowship is already having significant flow on effects to the rest of the Quit Coal collective and the lessons we are learning are both effective and reinvigorating!


2014-04-16T22:34:36+00:00
quitcoal
Like many campaigning groups, we are constantly grappling with capacity issues, a lack of funding/resources, burnout and how to best manage volunteers. While it’s early days, the fellowship is already having significant flow on effects to the rest of the Quit Coal collective and the lessons we are learning are both effective and reinvigorating!
Emilie Carey

Emilie Carey, Solar Citizens


I really admired your facilitation skills. I learnt lots watching you guide us through the evening. I'll definitely be using lessons from last night. You're a total pro and I'm really grateful you're generous enough to share your knowledge.

2016-03-25T10:35:26+00:00
Emilie Carey
I really admired your facilitation skills. I learnt lots watching you guide us through the evening. I’ll definitely be using lessons from last night. You’re a total pro and I’m really grateful you’re generous enough to share your knowledge.
leigh

Leigh Ewbank, Yes2Renewables coordinator

Usually, organisers learn in the heat of battle – through trial and error, stress, and necessity. The Community Organising Fellowship has provided a rare opportunity to step off the campaign trail, slow down, and do some deep learning. The suite of tools explored in the program will influence my practice for years to come.

 By creating a ‘community of practice’ of organisers, those behind the fellowship have shown strategic leadership. The relationships the program has cultivated (within the cohort and between alumni) will pay dividends. 
2015-03-17T20:58:10+00:00
leigh
Usually, organisers learn in the heat of battle – through trial and error, stress, and necessity. The Community Organising Fellowship has provided a rare opportunity to step off the campaign trail, slow down, and do some deep learning. The suite of tools explored in the program will influence my practice for years to come.  By...