case studies

One obstacle to effective community organising and advocacy is the shortage of written material documenting and analysing environmental and social justice campaigns. Interviews with community organisers and activists suggest that few have access to descriptive and analytical campaign accounts. As a result, we forego opportunities to learn from experience and insights gained through others’ campaigns.

This collection of critical campaign case studies includes several written by participants in Griffith University’s Environmental Advocacy course during their internships. Others have been written by activists and activist researchers from around the world.

Add your case study

We’d love to add your case study. Be sure to drop us a line for encouragement and suggestions for focus, tone and structure. Campaign case studies should cover:

  • What your campaign set out to achieve
  • How you saw the political context: the forces for and against change
  • What you / your group did and how things changed
  • What you learned – about social change, about your group, your society or yourself.
172k

Conservation enterprise: lessons for corporate engagement

Does engaging with corporations compromise  independence and integrity or reduce pressure on nature, and mobilise resources for conservation?  Pepe Clark’s 2016 paper discusses key lessons for conservation leaders, including the need for conservation organisations to develop robust analytical frameworks to inform engagement with the private sector, and the importance of building movement wide capacity to influence corporate policy and practice.

5600k

Effective Action for Social Change | The campaign to save the Franklin River (Part 1)

Claire Runciman, Harry Barber, Linda Parlane, John Stone, and Gill Shaw, 1986

“Too often activists only develop critiques of campaigns which fail. This implies that successful campaigns use the best of all possible strategies and tactics, and that the reasons for success are clear to all onlookers. Even a quick look at the Franklin Campaign shows that it could have been better. A glance at the civil disobedience ‘blockades’ at Roxby Downs, Daintree and Errinundra, that followed in a spate after the Franklin, shows that few participants in those actions understood the model provided by the Franklin Blockade or by the campaign of which the blockade was part. Few people realise that inherent in a protest like the Franklin are long lead-times, and endless tasks, dilemmas, stress, and conflict. We hope this bok will dispel some of the myths about the Franklin, and that it will assist organisers in other social change campaigns.”

6800k

Effective Action for Social Change | The campaign to save the Franklin River (Part 3)

Claire Runciman, Harry Barber, Linda Parlane, John Stone, and Gill Shaw, 1986

“Too often activists only develop critiques of campaigns which fail. This implies that successful campaigns use the best of all possible strategies and tactics, and that the reasons for success are clear to all onlookers. Even a quick look at the Franklin Campaign shows that it could have been better. A glance at the civil disobedience ‘blockades’ at Roxby Downs, Daintree and Errinundra, that followed in a spate after the Franklin, shows that few participants in those actions understood the model provided by the Franklin Blockade or by the campaign of which the blockade was part. Few people realise that inherent in a protest like the Franklin are long lead-times, and endless tasks, dilemmas, stress, and conflict. We hope this bok will dispel some of the myths about the Franklin, and that it will assist organisers in other social change campaigns.”

724k

Gully Insights

Sam La Rocca. Lessons for Local Planning and NIMBY Campaigning Case study of a two-year community-based campaign to protect green space from development.

23k

Protecting Pooh Corner

Nikki Parker and Simon Birrell (2007) describe the Friends of Pooh Corner campaign to stop private developers taking over ownership of an area valued by the local community. The short and successful campaign led to the area being managed as a bushland reserve for nature conservation

6700k

Public Transport Not Traffic 2014: Campaign review

Danae Bosler and Cait Jones review the Public Transport Not Traffic campaign which began on 29 November 2013 – exactly a year before the Victorian state election. The campaign was run by a coalition of over 35 community groups from across Melbourne and regional Victoria opposed to the East West Link and seeking immediate funding in public transport.The campaign successfully stopped the EWL.

116k

Rethinking deliberative governance: dissecting the Queensland landclearing campaign

The remarkable campaign highlights an apparent rupture between the discourses and practices of deliberative governance and adversarial power politics. The orthodox processes of consensus politics were rejected as inadequate by conservationists in favour of a strategic blend of community mobilisation, electoral politics and protest. Case study (2004) by James Whelan and Kristen Lyons.

What are people saying about us?

Emilie Carey

Emilie Carey, Solar Citizens


I really admired your facilitation skills. I learnt lots watching you guide us through the evening. I'll definitely be using lessons from last night. You're a total pro and I'm really grateful you're generous enough to share your knowledge.

2016-03-25T10:35:26+00:00
Emilie Carey
I really admired your facilitation skills. I learnt lots watching you guide us through the evening. I’ll definitely be using lessons from last night. You’re a total pro and I’m really grateful you’re generous enough to share your knowledge.
Chris Rose

Chris Rose, Author of ‘How to Win Campaigns’

They (tCA) really are movement makers... the Aussie inheritors of Alinsky.
2014-03-30T08:05:33+00:00
Chris Rose
They (tCA) really are movement makers… the Aussie inheritors of Alinsky.
Alana

Alana West, Quit Coal organiser

The fellowship has equipped me with a deeper understanding of what community organising is, and how it can best be applied. Through my learnings I have been challenged to move from tactics-based campaigning to more strategic, long-term campaigning. I understand better where my campaign and my community fit into the incredible tapestry that is the environment and climate movement in Australia.
2015-03-17T21:00:54+00:00
Alana
The fellowship has equipped me with a deeper understanding of what community organising is, and how it can best be applied. Through my learnings I have been challenged to move from tactics-based campaigning to more strategic, long-term campaigning. I understand better where my campaign and my community fit into the incredible tapestry that is the...
nka

Josey Sharrad, International Fund for Animal Welfare

The Change Agency facilitated our two day intensive strategy workshop to bring together animal welfare and rescue groups from across Australia to set up a National Koala Alliance. James and Taya's facilitation of the workshop was absolutely brilliant and everyone came away with renewed enthusiasm and determination. James' extensive campaigning experience and strategic thinking provided invaluable guidance to this newly- formed alliance and we will continue to tap into his wealth of strategic advice as we go forward to protect koalas. Thank you!

2014-08-18T14:37:24+00:00
nka
The Change Agency facilitated our two day intensive strategy workshop to bring together animal welfare and rescue groups from across Australia to set up a National Koala Alliance. James and Taya’s facilitation of the workshop was absolutely brilliant and everyone came away with renewed enthusiasm and determination. James’ extensive campaigning experience and strategic thinking provided invaluable...
Glenn Walker

Glenn Walker, National Campaigner, The Wilderness Society

The Wilderness Society has embarked on a major organisational change project to embrace community organising as our core way of doing business. I’m leading on this project. The Community Organising Fellowship has helped me to define the key principles and approaches of community organising and has provided me with the space and support to plan for this critical change process within my organisation.
2014-03-27T02:09:18+00:00
Glenn Walker
The Wilderness Society has embarked on a major organisational change project to embrace community organising as our core way of doing business. I’m leading on this project. The Community Organising Fellowship has helped me to define the key principles and approaches of community organising and has provided me with the space and support to plan...
Stu Bowen

Stu Bowen, Environmental Manager (Australia & New Zealand) Patagonia International Inc.

James has helped me better appreciate my unique set of values and understand what inspires me to action, which is a great tool to recognise other stakeholder’s values and what motivates them to action. This growth allows me to communicate far more effectively with all my stakeholders, so we can all achieve greater positive environmental and social change.

 
2015-04-29T18:23:01+00:00
Stu Bowen
James has helped me better appreciate my unique set of values and understand what inspires me to action, which is a great tool to recognise other stakeholder’s values and what motivates them to action. This growth allows me to communicate far more effectively with all my stakeholders, so we can all achieve greater positive environmental...
John Hepburn

John Hepburn, Outreach Manager, Greenpeace Australia Pacific

When you stop learning, you stop growing. For social movements and organisations to grow and develop, they need to learn from their successes and failures. The Change Agency have played a key role in helping Greenpeace to do this, to reflect on our work, to focus on what is effective, and to map out some exciting new strategic directions. They've supported our staff and volunteers with some great practical training on campaign strategy, and, of course, they've been a joy to work with.
2014-03-30T07:35:05+00:00
John Hepburn
When you stop learning, you stop growing. For social movements and organisations to grow and develop, they need to learn from their successes and failures. The Change Agency have played a key role in helping Greenpeace to do this, to reflect on our work, to focus on what is effective, and to map out some...
Peter Archer

Peter Archer, World Vision

I have shared with my friends and family that this workshop was the most valuable training I have done. It came at a time when I had become aware of my passion for grassroots activism. The follow-up support equipped me quickly and powerfully to put my learning into practice and age my confidence a huge boost.
2014-03-30T08:11:05+00:00
Peter Archer
I have shared with my friends and family that this workshop was the most valuable training I have done. It came at a time when I had become aware of my passion for grassroots activism. The follow-up support equipped me quickly and powerfully to put my learning into practice and age my confidence a huge...
Anna Rose

Anna Rose, ASEN Convenor and NUS National Environment Officer 2005

As a direct result of the training you ran at Melbourne Uni, they will be running a real campaign on public transport concessions next year and are even investing in properly researching so they can have a strategic, directed campaign.
2014-03-30T07:48:37+00:00
Anna Rose
As a direct result of the training you ran at Melbourne Uni, they will be running a real campaign on public transport concessions next year and are even investing in properly researching so they can have a strategic, directed campaign.
harry

Harry Jennens, The Climate and Health Action Network

The Fellowship has increased both my skills in community organising and my confidence in sharing these skills with others.  The immersive workshop format has provided precious space for face-to-face learning, sharing ideas with facilitators and other delegates, and building strong relationships with current and future collaborators in the climate movement.  I am confident that our entire cohort will go on to empower others in our communities, and that we’ll continue to support each other in this work.  The Fellowship will be instrumental in helping us build a broad, diverse and powerful movement.
2015-03-17T19:36:21+00:00
harry
The Fellowship has increased both my skills in community organising and my confidence in sharing these skills with others.  The immersive workshop format has provided precious space for face-to-face learning, sharing ideas with facilitators and other delegates, and building strong relationships with current and future collaborators in the climate movement.  I am confident that our...