case studies

One obstacle to effective community organising and advocacy is the shortage of written material documenting and analysing environmental and social justice campaigns. Interviews with community organisers and activists suggest that few have access to descriptive and analytical campaign accounts. As a result, we forego opportunities to learn from experience and insights gained through others’ campaigns.

This collection of critical campaign case studies includes several written by participants in Griffith University’s Environmental Advocacy course during their internships. Others have been written by activists and activist researchers from around the world.

Add your case study

We’d love to add your case study. Be sure to drop us a line for encouragement and suggestions for focus, tone and structure. Campaign case studies should cover:

  • What your campaign set out to achieve
  • How you saw the political context: the forces for and against change
  • What you / your group did and how things changed
  • What you learned – about social change, about your group, your society or yourself.
172k

Conservation enterprise: lessons for corporate engagement

Does engaging with corporations compromise  independence and integrity or reduce pressure on nature, and mobilise resources for conservation?  Pepe Clark’s 2016 paper discusses key lessons for conservation leaders, including the need for conservation organisations to develop robust analytical frameworks to inform engagement with the private sector, and the importance of building movement wide capacity to influence corporate policy and practice.

5600k

Effective Action for Social Change | The campaign to save the Franklin River (Part 1)

Claire Runciman, Harry Barber, Linda Parlane, John Stone, and Gill Shaw, 1986

“Too often activists only develop critiques of campaigns which fail. This implies that successful campaigns use the best of all possible strategies and tactics, and that the reasons for success are clear to all onlookers. Even a quick look at the Franklin Campaign shows that it could have been better. A glance at the civil disobedience ‘blockades’ at Roxby Downs, Daintree and Errinundra, that followed in a spate after the Franklin, shows that few participants in those actions understood the model provided by the Franklin Blockade or by the campaign of which the blockade was part. Few people realise that inherent in a protest like the Franklin are long lead-times, and endless tasks, dilemmas, stress, and conflict. We hope this bok will dispel some of the myths about the Franklin, and that it will assist organisers in other social change campaigns.”

6800k

Effective Action for Social Change | The campaign to save the Franklin River (Part 3)

Claire Runciman, Harry Barber, Linda Parlane, John Stone, and Gill Shaw, 1986

“Too often activists only develop critiques of campaigns which fail. This implies that successful campaigns use the best of all possible strategies and tactics, and that the reasons for success are clear to all onlookers. Even a quick look at the Franklin Campaign shows that it could have been better. A glance at the civil disobedience ‘blockades’ at Roxby Downs, Daintree and Errinundra, that followed in a spate after the Franklin, shows that few participants in those actions understood the model provided by the Franklin Blockade or by the campaign of which the blockade was part. Few people realise that inherent in a protest like the Franklin are long lead-times, and endless tasks, dilemmas, stress, and conflict. We hope this bok will dispel some of the myths about the Franklin, and that it will assist organisers in other social change campaigns.”

724k

Gully Insights

Sam La Rocca. Lessons for Local Planning and NIMBY Campaigning Case study of a two-year community-based campaign to protect green space from development.

23k

Protecting Pooh Corner

Nikki Parker and Simon Birrell (2007) describe the Friends of Pooh Corner campaign to stop private developers taking over ownership of an area valued by the local community. The short and successful campaign led to the area being managed as a bushland reserve for nature conservation

6700k

Public Transport Not Traffic 2014: Campaign review

Danae Bosler and Cait Jones review the Public Transport Not Traffic campaign which began on 29 November 2013 – exactly a year before the Victorian state election. The campaign was run by a coalition of over 35 community groups from across Melbourne and regional Victoria opposed to the East West Link and seeking immediate funding in public transport.The campaign successfully stopped the EWL.

116k

Rethinking deliberative governance: dissecting the Queensland landclearing campaign

The remarkable campaign highlights an apparent rupture between the discourses and practices of deliberative governance and adversarial power politics. The orthodox processes of consensus politics were rejected as inadequate by conservationists in favour of a strategic blend of community mobilisation, electoral politics and protest. Case study (2004) by James Whelan and Kristen Lyons.

What are people saying about us?

Cate Faehrmann, Director, Nature Conservation Council NSW, 2005

We did a two-day workshop with The Change Agency early this year which provided our organisation with some much-needed tools for strategic campaigning and planning. There was nothing but positive feedback from our staff and board members about what they gained from the two days spent with James and Sam. The power mapping exercise was particularly insightful for staff and board members alike and as a result our campaigns are more pro-active - we are seeing results!
2014-03-30T07:51:49+11:00
We did a two-day workshop with The Change Agency early this year which provided our organisation with some much-needed tools for strategic campaigning and planning. There was nothing but positive feedback from our staff and board members about what they gained from the two days spent with James and Sam. The power mapping exercise was particularly insightful for staff and board members alike and as a result our campaigns are more pro-active - we are seeing results!

Harry Jennens, The Climate and Health Action Network

The Fellowship has increased both my skills in community organising and my confidence in sharing these skills with others.  The immersive workshop format has provided precious space for face-to-face learning, sharing ideas with facilitators and other delegates, and building strong relationships with current and future collaborators in the climate movement.  I am confident that our entire cohort will go on to empower others in our communities, and that we’ll continue to support each other in this work.  The Fellowship will be instrumental in helping us build a broad, diverse and powerful movement.
2015-03-17T19:36:21+11:00
The Fellowship has increased both my skills in community organising and my confidence in sharing these skills with others.  The immersive workshop format has provided precious space for face-to-face learning, sharing ideas with facilitators and other delegates, and building strong relationships with current and future collaborators in the climate movement.  I am confident that our entire cohort will go on to empower others in our communities, and that we’ll continue to support each other in this work.  The Fellowship will be instrumental in helping us build a broad, diverse and powerful movement.
Jane Stabb

Jane Stabb, Community Organiser, Environment Victoria

The Community Organising Fellowship workshop was extraordinarily impactful for me. I had a chance to investigate the theory behind effective organising and campaigning tools that I can use in my practice every day but very rarely interrogate or reflect on.  I found new frameworks and structures that will improve my practice so much. I had the space and place to interrogate my campaign with the assistance of masters!  And I was given the opportunity to build relationships with leaders in my field, to be supported in my thinking by them and to support them by sharing our practice and experiences... 100% pure gold.
2014-05-23T16:45:53+10:00
Jane Stabb
The Community Organising Fellowship workshop was extraordinarily impactful for me. I had a chance to investigate the theory behind effective organising and campaigning tools that I can use in my practice every day but very rarely interrogate or reflect on.  I found new frameworks and structures that will improve my practice so much. I had the space and place to interrogate my campaign with the assistance of masters!  And I was given the opportunity to build relationships with leaders in my field, to be supported in my thinking by them and to support them by sharing our practice and experiences... 100% pure gold.

Alana West, Quit Coal organiser

The fellowship has equipped me with a deeper understanding of what community organising is, and how it can best be applied. Through my learnings I have been challenged to move from tactics-based campaigning to more strategic, long-term campaigning. I understand better where my campaign and my community fit into the incredible tapestry that is the environment and climate movement in Australia.
2015-03-17T21:00:54+11:00
The fellowship has equipped me with a deeper understanding of what community organising is, and how it can best be applied. Through my learnings I have been challenged to move from tactics-based campaigning to more strategic, long-term campaigning. I understand better where my campaign and my community fit into the incredible tapestry that is the environment and climate movement in Australia.
Meghan and Lilly

Meghan Halverson, Queensland Koala Crusaders

I am so very grateful for the Change Agency’s perspective in helping to coordinate and inspire our group.  The weekend at Wild Mountains to begin to create the foundation of our national koala alliance will certainly be a highlight of 2014. The combination of your amazing resources and the collaborative facilitation helped to provide a cohesive, motivating structure for the path forward and a fresh new approach.
2014-05-06T00:41:31+10:00
Meghan and Lilly
I am so very grateful for the Change Agency’s perspective in helping to coordinate and inspire our group.  The weekend at Wild Mountains to begin to create the foundation of our national koala alliance will certainly be a highlight of 2014. The combination of your amazing resources and the collaborative facilitation helped to provide a cohesive, motivating structure for the path forward and a fresh new approach.
dave & gemma

Dave Muhly, Sierra Club

What began at Pittwater as a collection of skilled campaigners became a cadre of skilled organizers by the final day at Baden Powell. On Sunday evening as we gathered, I overheard one participant chatting with another at a picnic table and heard, "challenge, choice, outcome" as part of her conversation. Another commented at the final circle at how what had seemed like such a large group at Pittwater now seemed like a much smaller group, reflective of how closely this group had bonded as a team despite their vast differences in geography or organizational size or style, but based on a common goal and identity. Concepts like "building teams" and "building relationships" were part of the normal parlance and just a cursory review of the evaluations to date show an increased appreciation for and attention to leadership development and strategic planning. A number of participants reminded me of my off-the-cuff set of definitions about the differences between mobilizing, campaigning and community organising (focusing on local power), and one told me she has it on the wall of her office to inspire her every day. This has been the successful launch of an ambitious and visionary program. Many thanks to James and Kate for their vision, wisdom, and care in developing and nurturing the curriculum and the cohort. Kudos!

2014-09-15T10:27:41+10:00
dave & gemma
What began at Pittwater as a collection of skilled campaigners became a cadre of skilled organizers by the final day at Baden Powell. On Sunday evening as we gathered, I overheard one participant chatting with another at a picnic table and heard, "challenge, choice, outcome" as part of her conversation. Another commented at the final circle at how what had seemed like such a large group at Pittwater now seemed like a much smaller group, reflective of how closely this group had bonded as a team despite their vast differences in geography or organizational size or style, but based on a common goal and identity. Concepts like "building teams" and "building relationships" were part of the normal parlance and just a cursory review of the evaluations to date show an increased appreciation for and attention to leadership development and strategic planning. A number of participants reminded me of my off-the-cuff set of definitions about the differences between mobilizing, campaigning and community organising (focusing on local power), and one told me she has it on the wall of her office to inspire her every day. This has been the successful launch of an ambitious and visionary program. Many thanks to James and Kate for their vision, wisdom, and care in developing and nurturing the curriculum and the cohort. Kudos!
Sophie Peer

Sophie Peer, ChilOut campaign director

The Change Agency is like a best friend in the drawer. As the only paid employee in a very small not for profit, it is fabulous to know there are trusted, well tested resources a click away. Whether it's workshop planning, strategic re-think, tactics - tCA is the chamomile tea to my campaigner-stress.
2014-05-16T14:31:59+10:00
Sophie Peer
The Change Agency is like a best friend in the drawer. As the only paid employee in a very small not for profit, it is fabulous to know there are trusted, well tested resources a click away. Whether it's workshop planning, strategic re-think, tactics - tCA is the chamomile tea to my campaigner-stress.

Manny Pasqualini, Community Power Agency

One highlight for me is the focus on relational organising; the importance of taking the time to really get to know the people you work with. The deeper the relationship, the better it stands up to testing times and the sweeter it feels when your movement achieves success.

 The diversity present within this year’s cohort is another major highlight for me. To be able to spend this time learning and practicing day in and day out with people from right across the country and right across the breadth of the climate action movement has been an honour. To share this time and space with two wonderfully inspiring indigenous Australians has filled a gap in my education until now and opened up a real sense of belonging to an Australia that I want to be a part of.
2015-03-17T21:10:26+11:00
One highlight for me is the focus on relational organising; the importance of taking the time to really get to know the people you work with. The deeper the relationship, the better it stands up to testing times and the sweeter it feels when your movement achieves success.  The diversity present within this year’s cohort is another major highlight for me. To be able to spend this time learning and practicing day in and day out with people from right across the country and right across the breadth of the climate action movement has been an honour. To share this time and space with two wonderfully inspiring indigenous Australians has filled a gap in my education until now and opened up a real sense of belonging to an Australia that I want to be a part of.

Glenn Walker, National Campaigner, The Wilderness Society

The Wilderness Society has embarked on a major organisational change project to embrace community organising as our core way of doing business. I’m leading on this project. The Community Organising Fellowship has helped me to define the key principles and approaches of community organising and has provided me with the space and support to plan for this critical change process within my organisation.
2014-03-27T02:09:18+11:00
The Wilderness Society has embarked on a major organisational change project to embrace community organising as our core way of doing business. I’m leading on this project. The Community Organising Fellowship has helped me to define the key principles and approaches of community organising and has provided me with the space and support to plan for this critical change process within my organisation.
Nic clyde

Nic Clyde, Climate team leader, Greenpeace Australia Pacific

Before coming into this cohort, my community organising ability was – at best – intuitive, with not much structure and theory... or ‘all hat and no horse’ (as the Texans say). This is starting to change. This fellowship has reinvigorated my thirst to become a better campaigner. It has built my skills in strategy and community organising. It has connected me with a mob who are passionate, connected and willing to help out in whatever way they can. Thanks!
2014-05-23T16:40:41+10:00
Nic clyde
Before coming into this cohort, my community organising ability was – at best – intuitive, with not much structure and theory... or ‘all hat and no horse’ (as the Texans say). This is starting to change. This fellowship has reinvigorated my thirst to become a better campaigner. It has built my skills in strategy and community organising. It has connected me with a mob who are passionate, connected and willing to help out in whatever way they can. Thanks!