building the climate movement online (mid 2008)

How effectively does the climate movement utilise tools for online campaigning, organising and communication? To what extent should the movement rely on the Internet to build the power required to transform our societies to a sustainable low carbon future? Do we spend too much time at our workstations and too little developing deeper relationships with members of our community?

The growth of the climate movement has been much more rapid and widespread than other social movements in Australia. In just a few years, hundreds of community action groups have been established. Tens of thousands of Australians are active members of community groups taking collective action on climate change. This rapid movement growth has been accompanied and facilitated by online communication. Websites, email communication, Facebook and other social networking platforms, Web 2.0 applications and other Internet capabilities have become defining features of climate change organising. Online communication in its many forms consumes and facilitates a significant proportion of the movement’s energy and other resources.

As part of our longer-term ‘Building the Climate Movement’ action research project, the Change Agency considered it important to critically examine the movement’s online dimension. The opportunity to take the research in this direction arose in June 2008 when tCA partnered with Friends of the Earth Australia to initiate this stage of our action research project. This stage included an online questionnaire, interviews with fifteen key climate movement organisers and a study of online movement building initiatives. The action research was funded by the Rechstein Foundation.

The report can be downloaded below. During September and October 2008, we’ll be convening forums in Melbourne, Brisbane and Sydney with climate activists. Check our online calendar for details of these forums.

PDF resources:



Weblinks:

What are people saying about us?

Jessica Kirby

Jess Kirby, GetUp! organiser

The Change Agency fellowship has been a completely transformative experience for all of us. I’ve met 22 of the most diverse, interesting organisers and campaigners in the country, and been trained by more than a dozen experts on everything from critical pathways, to the history of the environment movement in Australia, to NationBuilder best practice. I can’t recommend this program highly enough.  
2015-03-17T20:50:52+00:00
Jessica Kirby
The Change Agency fellowship has been a completely transformative experience for all of us. I’ve met 22 of the most diverse, interesting organisers and campaigners in the country, and been trained by more than a dozen experts on everything from critical pathways, to the history of the environment movement in Australia, to NationBuilder best practice....
Meghan and Lilly

Meghan Halverson, Queensland Koala Crusaders

I am so very grateful for the Change Agency’s perspective in helping to coordinate and inspire our group.  The weekend at Wild Mountains to begin to create the foundation of our national koala alliance will certainly be a highlight of 2014. The combination of your amazing resources and the collaborative facilitation helped to provide a cohesive, motivating structure for the path forward and a fresh new approach.
2014-05-06T00:41:31+00:00
Meghan and Lilly
I am so very grateful for the Change Agency’s perspective in helping to coordinate and inspire our group.  The weekend at Wild Mountains to begin to create the foundation of our national koala alliance will certainly be a highlight of 2014. The combination of your amazing resources and the collaborative facilitation helped to provide a...
jono

Jono La Nauze, FoE Melbourne

Totally awesome working with you guys. Thanks for your patience, commitment, considered and constructive guidance and generously giving so much time and effort. Thank you also for having faith in the process. Working with tCA was easy and a pleasure.
2014-03-30T08:23:37+00:00
jono
Totally awesome working with you guys. Thanks for your patience, commitment, considered and constructive guidance and generously giving so much time and effort. Thank you also for having faith in the process. Working with tCA was easy and a pleasure.
dave & gemma

Dave Muhly, Sierra Club

What began at Pittwater as a collection of skilled campaigners became a cadre of skilled organizers by the final day at Baden Powell. On Sunday evening as we gathered, I overheard one participant chatting with another at a picnic table and heard, "challenge, choice, outcome" as part of her conversation. Another commented at the final circle at how what had seemed like such a large group at Pittwater now seemed like a much smaller group, reflective of how closely this group had bonded as a team despite their vast differences in geography or organizational size or style, but based on a common goal and identity. Concepts like "building teams" and "building relationships" were part of the normal parlance and just a cursory review of the evaluations to date show an increased appreciation for and attention to leadership development and strategic planning. A number of participants reminded me of my off-the-cuff set of definitions about the differences between mobilizing, campaigning and community organising (focusing on local power), and one told me she has it on the wall of her office to inspire her every day. This has been the successful launch of an ambitious and visionary program. Many thanks to James and Kate for their vision, wisdom, and care in developing and nurturing the curriculum and the cohort. Kudos!

2014-09-15T10:27:41+00:00
dave & gemma
What began at Pittwater as a collection of skilled campaigners became a cadre of skilled organizers by the final day at Baden Powell. On Sunday evening as we gathered, I overheard one participant chatting with another at a picnic table and heard, “challenge, choice, outcome” as part of her conversation. Another commented at the final...
chrishenderson

Chris Henderson, Women’s International League for Peace and Freedom

I want to seriously thank you for the huge contribution I believe you're contributing to the peace/activist community, not only in Brisbane but also nationally and undoubtedly beyond. Profound. For starters, the resources on your website, they are so good and I'll continue to use them with our WILPF branch, and to spread info about them more widely. For WILPF Qld, the MAP workshop and resources have seriously contributed to the transformation of our branch, helping to focus and get into action in relation to the nuclear cycle, in conjunction with many other organisations that have joined the Qld Nuclear Free Alliance. And maybe will have effect way beyond that.
2014-03-30T07:44:52+00:00
chrishenderson
I want to seriously thank you for the huge contribution I believe you’re contributing to the peace/activist community, not only in Brisbane but also nationally and undoubtedly beyond. Profound. For starters, the resources on your website, they are so good and I’ll continue to use them with our WILPF branch, and to spread info about...
Julie Lyford

Julie Lyford, Groundswell Gloucester

Such a long fight. Without you and the Change Agency we would be floundering. Thank you so much for your energy, passion, wisdom and guidance and for all that you do in changing the world.
2016-09-30T13:24:47+00:00
Julie Lyford
Such a long fight. Without you and the Change Agency we would be floundering. Thank you so much for your energy, passion, wisdom and guidance and for all that you do in changing the world.
alexandra

Alexandra Soderlund, Solar Citizens

The fellowship has managed to achieve that elusive duo of being both a broadening and deepening experience - complete with delicious food. Learning as much from the incredible and diverse participants as the amazing facilitators, the ten days of the first workshop have flown by. I feel like I’ve come a long way as an organiser (and dare I say a person?!) already, I’m excited and a little bit scared to see where I end up. 
2015-03-17T20:59:30+00:00
alexandra
The fellowship has managed to achieve that elusive duo of being both a broadening and deepening experience – complete with delicious food. Learning as much from the incredible and diverse participants as the amazing facilitators, the ten days of the first workshop have flown by. I feel like I’ve come a long way as an...
alycia

Alycia Gawthorne, GetUp! organiser

The Fellowship has challenged the way I previously thought about campaigning and community organising, and made me rethink how I approach my work. It’s afforded me the space to take a step back and look at the entire movement. I feel like the skills I take away from the Fellowship will be invaluable, but far more important will be the deeper understanding I have about my role and how it fits within a larger movement.
2015-03-17T19:33:28+00:00
alycia
The Fellowship has challenged the way I previously thought about campaigning and community organising, and made me rethink how I approach my work. It’s afforded me the space to take a step back and look at the entire movement. I feel like the skills I take away from the Fellowship will be invaluable, but far...
Peter Archer

Peter Archer, World Vision

I have shared with my friends and family that this workshop was the most valuable training I have done. It came at a time when I had become aware of my passion for grassroots activism. The follow-up support equipped me quickly and powerfully to put my learning into practice and age my confidence a huge boost.
2014-03-30T08:11:05+00:00
Peter Archer
I have shared with my friends and family that this workshop was the most valuable training I have done. It came at a time when I had become aware of my passion for grassroots activism. The follow-up support equipped me quickly and powerfully to put my learning into practice and age my confidence a huge...
manny

Manny Pasqualini, Community Power Agency

One highlight for me is the focus on relational organising; the importance of taking the time to really get to know the people you work with. The deeper the relationship, the better it stands up to testing times and the sweeter it feels when your movement achieves success.

 The diversity present within this year’s cohort is another major highlight for me. To be able to spend this time learning and practicing day in and day out with people from right across the country and right across the breadth of the climate action movement has been an honour. To share this time and space with two wonderfully inspiring indigenous Australians has filled a gap in my education until now and opened up a real sense of belonging to an Australia that I want to be a part of.
2015-03-17T21:10:26+00:00
manny
One highlight for me is the focus on relational organising; the importance of taking the time to really get to know the people you work with. The deeper the relationship, the better it stands up to testing times and the sweeter it feels when your movement achieves success.  The diversity present within this year’s cohort...