People Power Manual

The People Power Manual is a resource for activist educators. It is a collection of participatory and experiential processes and handouts organised around six themes:

1. Campaign Strategy (released late 2015)
2. Community Organising (October 2016)
3. Civil Resistance
4. Working with Groups
5. Returning to Strength: Movement Resilience in the Face of Repression
6. Educating the Activist Educator (Ed²)

The People Power Manual has been created to support facilitators and educators working to help local action groups and social movements win environmental and social justice goals. The manual is published electronically as a series of guides. Hard copies of each guide are also available. All funds generated by the sale of the manual go back into supporting grassroots social movement education projects.

The manual has been written primarily for educators, trainers and facilitators who are looking for processes to use in their activist education work. We don’t expect people will read the guides cover to cover like a book. Instead, we imagine most people will dip in and out of these pages. We’ve written the guides for readers who already understand the concepts and theory that the processes and handouts are based on. For those interested in further reading, each guide recommends our favourite books, manuals and online resources.

Each guide also includes detailed workshop schedules. However, because we recognise that each group and context is unique we have mixed feelings about including ‘off-the-shelf’ outlines for generic workshops. We believe that education is much more than following instructions for a particular process. The process of becoming an educator, facilitator or trainer is ongoing; as much craft and art as it is science. We encourage ourselves and our peers to continually hone our skills through practice and reflection.

The People Power Manual is not a cookbook; it is a menu of options. Even so, the processes and handouts contained the Manual’s six guides are no substitute for experience and the skill of listening, creating a sense of safety and trust in a group, and creatively responding to the needs of participants by adapting and designing new processes in situ. Having said all that, we hope the People Power Manual will enable transformative education and dialogue.

So far, we’ve published the first two guides in our six-part series. The Campaign Strategy guide was the first instalment, in late 2015, and the Community Organising guide was published in October 2016. Purchase them as a download or in hard copy below. If your postal address is outside Australia, please email James to confirm the full cost including international postage. I’ll email you an invoice that reflects the actual postal cost.

Full details and reviews of the Campaign Strategy Guide here.

In a democracy there are only two types of power. There’s organised people and organised money. Organised money only wins when people aren’t organised. -- Benjamin Todd Jealous The Community…

$80.00 – Purchase Includes 10% tax

In a democracy there are only two types of power. There’s organised people and organised money. Organised money only wins when people aren’t organised. -- Benjamin Todd Jealous The Community…

$20.00 – Purchase Includes 10% tax

'How-to’ guides and training resources to demystify campaign strategy. Purchase in hard copy and also receive the electronic version. Click on the thumbnail or title to read more and purchase.

$35.00 – Purchase Includes 10% tax

'How-to’ guides and training resources to demystify campaign strategy. Purchase as a download (Acrobat pdf). Click on the thumbnail or title to read more and purchase.

$15.00 – Purchase Includes 10% tax

What are people saying about us?

Nick Aberle

Nick Aberle, Environment Victoria

Learning the theory and engaging with such practical implementation in such depth will definitely make me a more effective and successful campaigner and organiser. I’m looking forward to practicing my new skills in being more rigorous, thinking more strategically, and communicating more effectively. The strength of the bonds formed within the group has already strengthened the climate movement in Australia.
2014-05-10T21:42:00+00:00
Nick Aberle
Learning the theory and engaging with such practical implementation in such depth will definitely make me a more effective and successful campaigner and organiser. I’m looking forward to practicing my new skills in being more rigorous, thinking more strategically, and communicating more effectively. The strength of the bonds formed within the group has already strengthened...
Sophie Peer

Sophie Peer, ChilOut campaign director

The Change Agency is like a best friend in the drawer. As the only paid employee in a very small not for profit, it is fabulous to know there are trusted, well tested resources a click away. Whether it's workshop planning, strategic re-think, tactics - tCA is the chamomile tea to my campaigner-stress.
2014-05-16T14:31:59+00:00
Sophie Peer
The Change Agency is like a best friend in the drawer. As the only paid employee in a very small not for profit, it is fabulous to know there are trusted, well tested resources a click away. Whether it’s workshop planning, strategic re-think, tactics – tCA is the chamomile tea to my campaigner-stress.
Cate-Faehrmann

Cate Faehrmann, Director, Nature Conservation Council NSW, 2005

We did a two-day workshop with The Change Agency early this year which provided our organisation with some much-needed tools for strategic campaigning and planning. There was nothing but positive feedback from our staff and board members about what they gained from the two days spent with James and Sam. The power mapping exercise was particularly insightful for staff and board members alike and as a result our campaigns are more pro-active - we are seeing results!
2014-03-30T07:51:49+00:00
Cate-Faehrmann
We did a two-day workshop with The Change Agency early this year which provided our organisation with some much-needed tools for strategic campaigning and planning. There was nothing but positive feedback from our staff and board members about what they gained from the two days spent with James and Sam. The power mapping exercise was...
anna-keenan

Anna Keenan, Students of Sustainability Collective 2006

Thank you for your involvement in SoS this year and for your continued commitment over the years to effecting sustainable environmental and social change. Your co-facilitated presentations on activist learning, campaign strategy and activist sustainability were all very well received, generating discussion, excitement, considered thought and motivation from the participants, including myself. Not only was the content inspirational, but to see the way that the two of you work together and so effectively co-facilitate was a lesson in itself. At your “Moving beyond Tactic-Led Campaigns”, you so successfully engaged all in the room and drew from their experiences that it was the most effective workshop I attended through the whole conference. Your involvement in SoS 2005 has had a significant impact on the future of Australian environmentalism by sharing the tools of individual, collective, and community organising, and inspiring us to advocate for and take action towards positive social change.
2014-03-30T07:52:56+00:00
anna-keenan
Thank you for your involvement in SoS this year and for your continued commitment over the years to effecting sustainable environmental and social change. Your co-facilitated presentations on activist learning, campaign strategy and activist sustainability were all very well received, generating discussion, excitement, considered thought and motivation from the participants, including myself. Not only was...
hayley

Hayley Troupe, 350.org organiser

The community organising fellowship has expanded my theoretical and practical knowledge of how and why to organise. Through the Fellowship I have so far gained new skills to lead strategic, collaborative and powerful university divestment campaigns. I have learnt so much from the well-structured workshops and the inspiring sharing of experiences. I look forward to sharing my experiences and learnings with others involved in the university divestment movement.
2015-03-17T19:29:30+00:00
hayley
The community organising fellowship has expanded my theoretical and practical knowledge of how and why to organise. Through the Fellowship I have so far gained new skills to lead strategic, collaborative and powerful university divestment campaigns. I have learnt so much from the well-structured workshops and the inspiring sharing of experiences. I look forward to...
Bob Bingaman

Bob Bingaman, Sierra Club National Organizing Director

The fight to protect the environment is a fight of organized people against organized money.  For those in Australia who want to take on and be successful in this fight, the Community Organizing Fellowship provides the opportunity to learn, practice and implement strong grassroots organizing skills.

There is no better place to learn the craft of organizing, then immediately apply those learning to today’s most relevant climate and environmental campaigns, than the Community Organizing Fellowship.  The program is an in-depth immersion into the craft of grassroots organizing.  Going through this program will transform campaigners and how they think about and implement campaigns which build grassroots power to achieve significant environmental victories.
2014-05-29T13:00:49+00:00
Bob Bingaman
The fight to protect the environment is a fight of organized people against organized money.  For those in Australia who want to take on and be successful in this fight, the Community Organizing Fellowship provides the opportunity to learn, practice and implement strong grassroots organizing skills. There is no better place to learn the craft...
Alana

Alana West, Quit Coal organiser

The fellowship has equipped me with a deeper understanding of what community organising is, and how it can best be applied. Through my learnings I have been challenged to move from tactics-based campaigning to more strategic, long-term campaigning. I understand better where my campaign and my community fit into the incredible tapestry that is the environment and climate movement in Australia.
2015-03-17T21:00:54+00:00
Alana
The fellowship has equipped me with a deeper understanding of what community organising is, and how it can best be applied. Through my learnings I have been challenged to move from tactics-based campaigning to more strategic, long-term campaigning. I understand better where my campaign and my community fit into the incredible tapestry that is the...
Nic clyde

Nic Clyde, Climate team leader, Greenpeace Australia Pacific

Before coming into this cohort, my community organising ability was – at best – intuitive, with not much structure and theory... or ‘all hat and no horse’ (as the Texans say). This is starting to change. This fellowship has reinvigorated my thirst to become a better campaigner. It has built my skills in strategy and community organising. It has connected me with a mob who are passionate, connected and willing to help out in whatever way they can. Thanks!
2014-05-23T16:40:41+00:00
Nic clyde
Before coming into this cohort, my community organising ability was – at best – intuitive, with not much structure and theory… or ‘all hat and no horse’ (as the Texans say). This is starting to change. This fellowship has reinvigorated my thirst to become a better campaigner. It has built my skills in strategy and...
Chris Rose

Chris Rose, Author of ‘How to Win Campaigns’

They (tCA) really are movement makers... the Aussie inheritors of Alinsky.
2014-03-30T08:05:33+00:00
Chris Rose
They (tCA) really are movement makers… the Aussie inheritors of Alinsky.
Six Degrees

Sam Robb, Six Degrees

When I’m amongst passionate and talented people, I always feel like our movement can be powerful. But after the last 10 days, I not only feel we can be powerful, I know we can. I know how we can be and that is a unique and invaluable gift. The quality and consideration of the facilitation and subject matter was astonishing, and there was a group wide acknowledgement of both an immense privilege of being a part of the cohort and a resounding responsibility to use and share what we felt and learnt.
2014-05-23T17:11:47+00:00
Six Degrees
When I’m amongst passionate and talented people, I always feel like our movement can be powerful. But after the last 10 days, I not only feel we can be powerful, I know we can. I know how we can be and that is a unique and invaluable gift. The quality and consideration of the facilitation...