Posts Tagged: communication - (75 found)

What makes people tick

What makes people tick

By: Chris Rose

What makes people tick: the three hidden worlds of settlers, prospectors and pioneers Chris Rose’ powerful guide to values mapping is a ‘must-read’ for campaigners. If you want to communicate effectively with people – especially if you want to persuade them to act – you need to start from where they are, not from where you…

How to win campaigns: Communications for change

How to win campaigns: Communications for change

By: Chris Rose

Written for the new campaigner and the experienced communicator alike, this is a comprehensive and systematic exploration of what works in campaigning, and a practical how-to guide for using principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from any point of view, the book’s 100 key…