digital campaigning
How mod is your mob?
How can we build high performing mobilisation teams and strong engagement cultures to win bigger? It takes a continued investment of focus, resources and time to build mobilisation teams and engagement cultures. Greenpeace’s Mobilization Lab created this...
Bird-dogging
Bird-dogging has nothing to do with animals and everything to do with grassroots power in action! To bird-dog is to “observe, follow, monitor and/or seek out with persistent attention.” Basically, you show up at the candidates’ events, ask them to commit and ask them...
How We Make Change is Changing: Open Source Campaigns for the 21st Century
During the Obama presidential campaigns, a lot of attention was paid to how data fuelled the strategy. Twitter was described as central to the Egyptian revolution and Arab Spring. But social movements not only take advantage of new technological tools, the process of...
Digital activism and nonviolent conflict (research report)
Digital activism has a demonstrated, positive impact on drawing people to the streets to protest, especially when civil society groups use digital tools and changing government policy is the goal. If the objective is change in government or government policy, civil...
The Good Fight with Ben Wikler
The Good Fight, with Ben Wikler is podcast and radio show that tells David versus Goliath stories about changing the world from the behind-the-slingshot point of view. The Good Fight features a mix of comedy, activism, interviews, explanations, and stories about epic...
Is online increasing the number of people engaged in campaigns?
Campaigns for good purposes must utilise the communications media of the time but it has become a pervasive, default assumption that more engagement or mobilisation is automatically a good thing, and that means the more online, the better.
The action network: online organising tools
You need more than petitions. Raise money for your campaigns, collect RSVPs for events or ask others to host their own as part of an event campaign anywhere in the world, create online surveys and other forms, upload images and files, create stunning action centres,...
Lumen: online group discussion platform
Lumen is a group discussion platform designed for people collaborating across different non-profit organisations. It features: Dual web/email access with a range of digest options – so people can keep up to date in a manner that suits them Easily searchable...
ActionSprout
ActionSprout connects to the services you already use and love. When a supporter takes action, their contact information is instantly synced to your email lists or CRM databases. You can also download all of your data into a CSV file so you can use it wherever you...
SocialTechCensus
The STC is a collection of resources for using tech in advocacy. It includes training, guides, events, communities, organisations and more. Below you can search, create reports, and share your findings.
Today’s networked activists can achieve real change
Social change is made by human beings, not Silicon Valley, but network movements help to sustain and channel progressive social energy. These experiences led many of us to explore new kinds of institutions: call them network movements. Avaaz.org, which I helped to...
The Progressive Exchange
The Progressive Exchange is an online community that was started in 2004 by M+R Strategic Services’ eCampaigns division as a way to share information among people doing online organizing, advocacy, marketing and fundraising on behalf of the public...
The good points of bad activism
As digital devices proliferate and digital applications become both more powerful and easier to use, more politically-engaged people are able get involved. However, as the bar is lowered and mobilization attempts become easier, less skilled and less committed people...
The email newsletter is dead
Don’t panic yet. We may have a chance. There are some simple things you can do to restore health to your email communications with supporters. The good news is that if you do these simple things,
Social media strategies for advocacy and targeted communications
Tim Norton’s digital campaigning guidebook for using social media in advocacy and communication strategies.
Security in a box
Great resources on how to avoid risk, protect your online identity and blog safely. Timely and practical advice for online activists.
Readings on activism and campaigning
A great reading list crowdsourced by the members of the e-Campaigning Forum and research into UK community activism and organising. The list focuses on campaigning and advocacy, values and frames, communication, online activism, community organising, networks, social...