In the spring of 2007, famed union organizer Marshall Ganz began meeting with the Obama campaign. Ganz persuaded them to create a field operation using the techniques that Ganz had developed with the United Farm Workers in California. Thus the army of thousands of volunteers that helped Obama win the Democratic primary and the presidency in 2008 was born.Visit Link
Posts Tagged: strategy-2 - (123 found)
This 90-minute workshop helps differentiate between transactional approaches that aim to mobilise large numbers of people and relational approaches that form deeper connections and identify shared values and self-interest. Participants assess the relational/transactional potential of various tactics, then create strategies that incorporate both.
There is a craft to uprising – and this craft can change the world. From protests around climate change and immigrant rights, to Occupy, the Arab Spring, and #BlackLivesMatter, a new generation is unleashing strategic nonviolent action to shape public debate and force political change. When mass movements erupt onto our television screens, the media…