Posts Tagged: strategy-2 - (144 found)

Doing democracy: The MAP model for organizing social movements

Doing democracy: The MAP model for organizing social movements

By: Bill Moyer with JoAnn McAllister, Mary Lou Finley & Steven Soifer

Citizen activism has achieved many positive results. But the road to success for social move-ments is often complex, usually lasting many years, with few guides for evaluating the precise stage of a movement’s evolution to determine the best way forward. Doing Democracy provides both a theory and working model for understanding and analyzing social movements,…

Rules for radicals: a practical primer for realistic radicals

Rules for radicals: a practical primer for realistic radicals

By: Saul David Alinsky

“What follows is for those who want to change the world from what it is to what they believe it should be. The Prince was written by Machiavelli for the Haves on how to hold power. Rules for Radicals is written for the Have-Nots on how to take it away. In this book we are…

What makes people tick

What makes people tick

By: Chris Rose

What makes people tick: the three hidden worlds of settlers, prospectors and pioneers Chris Rose’ powerful guide to values mapping is a ‘must-read’ for campaigners. If you want to communicate effectively with people – especially if you want to persuade them to act – you need to start from where they are, not from where you…

How to win campaigns: Communications for change

How to win campaigns: Communications for change

By: Chris Rose

Written for the new campaigner and the experienced communicator alike, this is a comprehensive and systematic exploration of what works in campaigning, and a practical how-to guide for using principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from any point of view, the book’s 100 key…