strategy
A theory of change that made the impossible possible
Of all the hot campaign trends from the past few years, the one that’s probably most commonly implemented on new campaigns is the “theory of change”. A critical part of storytelling and engagement, having a credible one helps smart but cynical audiences decide whether...
Violence Will Only Hurt the Trump Resistance
Erica Chenowith writes: “black bloc tactics often hurt the causes that these activists claim to be fighting for. While violent flanks have sometimes produced short-term tactical advantages, they often come with painful long-term costs for movements seeking...
Changemakers podcast
There are 140 million people engaged in social change work across the globe. These are the ChangeMakers. The ChangeMakers podcast is a weekly, half-hour globally focused series that tells stories and lessons about the world of social change. Each week, host Dr. Amanda...
ROMA: A guide to policy engagement and policy influence
For many international development organisations, influencing policy is a critical means to achieve long term change. For over a decade, the Research and Policy in Development team at ODI has worked around the world to understand how to foster sustainable policy...
Re:Imagining Change: How to Use Story-Based Strategy to Win Campaigns, Build Movements, and Change the World
Re:Imagining Change provides resources, theory, hands-on tools, and illuminating case studies for the next generation of innovative change-makers. This unique book explores how culture, media, memes, and narrative intertwine with social change strategies, and offers...
Grow your movement by working with complexity
As part of the new ChangeMakers podcast, Annie Kia shares insights on the Bentley blockade where community members challenged the proposed unconventional gasfield. Bentley was an amazing uprising of people power that effectively stopped the gas industry in northern...
Resistance guide: How to sustain the movement to win (Book)
Do you want to be part of a successful effort to defeat the Trump agenda? Do you want to understand how great social movements of the past can guide the current fight? Do you want to know how to sustain the movement even in times of burnout, disillusionment, or...
Theory of change essentials online | November, January
This interactive online course prepares you to develop a quality theory of change for your programme or organisation which meets industry-recognised quality standards as well as donors’ requirements. Learn how to develop a theory of change by working through the...
Beyond Command-and-Control Campaigns (NetChange)
While the directed-network campaigning model delegates the management of some important activities to its base, central leadership typically owns certain things like issue framing and storytelling that are critical to campaign success. Rapidly self-propagating protest...
Cancer Council NSW Organising Model
Cancer Council NSW developed this model to engage, mobilise and organise community members to influence public policy about cancer. While the context of their model is health specific, some of the principles and processes are relevant for other social issues. You can...
Networked change in Canada | Jason Mogus and Tom Liacas
This groundbreaking report maps out the strategies and practices that lie behind today’s most successful advocacy campaigns both in Canada and abroad. In the process, it demonstrates how and why they succeed in creating lasting change on the issues they address while...
Theory of Change Guidelines
A Theory of Change (ToC) approach helps in deepening your understanding – and that of your partners – of how you collectively think change happens and what the effect will be of your intervention. Not only does it show what political, social, economic,...
Theory of Change Online
Theory of Change Online (TOCO) is the only web-based software (no download required) that you can use to design and edit and store your Theory of Change, learn the concepts of theory of change, and capture your outcomes, indicators, rationales and assumptions in an...
Participatory Impact Pathways Analysis (Theories of Change)
People act on the basis of their understanding of how the world works – their ‘theories of action’. We do X because we believe, based on past experience or what we’ve read, that Y will happen. This applies to projects and programs as well. So it follows that if...
The art of advocacy | The Democracy Center
At the Democracy Center, for nearly 25 years we have worked to support people all across the world with one area of activism especially – advocacy. That is a word with many different meanings. Most of all it means to have a specific objective in mind – passing a law...
People Power training guides: Campaign Strategy and Community Organising
The People Power manual has been written primarily for educators, trainers and facilitators who are looking for processes to use in their activist education work. The first two volumes focus on Campaign Strategy and Community Organising, with dozens of participatory...
Logic Model Workbook (Innovation Network)
A logic model is a commonly-used tool to clarify and depict a program within an organization. You may have heard it described as a logical framework, theory of change, or program matrix—but the purpose is usually the same: to graphically depict your program,...
Networked Change Campaign Grid
The Networked Change Campaign Grid provides a clear path for integrating top-performing approaches into your strategic planning and design process. This worksheet reviews the principles of the directed-network campaigning as presented in the Networked Change...