While the directed-network campaigning model delegates the management of some important activities to its base, central leadership typically owns certain things like issue framing and storytelling that are critical to campaign success. Rapidly self-propagating protest actions like Occupy Wall Street, for example, have demonstrated that a compelling approach to a shared social pain-point can give a movement a life of its own.Visit Link
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Cancer Council NSW developed this model to engage, mobilise and organise community members to influence public policy about cancer. While the context of their model is health specific, some of the principles and processes are relevant for other social issues. You can use this model of grassroots advocacy as a starting point, and develop ideas to suit your own organisation.