strategy
Make Copenhagen a starting point
How can the popular movements involved in climate change become a social movement for building a sustainable society? Tord Bjork argues there will be no agreement in Copenhagen with substantial content that will bring about changes necessary for stopping
How to plan a campaign
Seasoned transport campaigner Christine Laurence developed this 19 page manual to integrate the suite of practical campaign planning tools she collected and developed. Christine’s report of her Churchill Scholarship is one of our more popular downloads.
Power map template
Map out who’s who to prioritise points of influence or change, and generate ideas for strategy: a great exercise pre- or mid-campaign.
story based strategy
The Center for Story-based Strategy (formerly smartMeme) helps organizations update their storytelling skills to compete in the contemporary media context dominated by viral brands, sophisticated public relations and 24 hour news cycles. The results are creative...
Theory of change and logic models
Theories of change “challenge designers of complex community-based initiatives to be specific about the theories of change guiding their work and suggested that doing so would improve their overall evaluation plan. By creating a theory of change programmes are...
Center for theory of change
A theory of change is an innovative tool to design and evaluate social change initiatives. The Center for Theory of Change is a non-profit organization established to promote quality standards and best practice for the development and implementation of Theory of...
The Vernal Education Project
The Vernal Education Project is a long-term effort to create a comprehensive education and support network that can bolster and sustain grassroots progressive social change movements in the United States. The project is described in Randy Schutt’s great book...
Resources for activists and organizers
Joshua Kahn Russell’s great resource collection of learning resources, including some from the Energy Action Coalition and Rainforest Action Network.
Campaign Strategy [Chris Rose]
Exploring ideas for structure and strategy applicable to most campaigns. Managed by Chris Rose, author of ‘How to Win Campaigns’.
Bringing down a Dictator (documentary)
This documentary examines the spectacular defeat of Slobodan Milosevic in October, 2000 by an ingenious nonviolent strategy of honest elections and massive civil disobedience.
What is strategy
An experiential exercise to clarify the difference between goals, tactics and strategy.
Influencing climate policy: The effectiveness of Australian NGO campaigns
Nina Lansbury Hall and Ros Taplin (2006) evaluate the effectiveness of Australian environmental non-government organisations’ (ENGO) campaigns on climate change, and examines their influence on climate-related policies in Australia. This research clarifies the role of...
Lobbying workshop outline and resources
We’ve created a process guide to help facilitators design and lead a 1-2 hour participatory workshop on lobbying. The workshop draws on resources developed by Lois Levy.
Movement Action Plan
U.S. activist-educator Bill Moyer conceived Movement Action Plan (MAP) to explain and explore the stages and advocacy roles evident in successful social movements.
The role of strategy in advancing nonviolent resistance in West Papua
Jason MacLeod’s case study analyses the West Papuan struggle from the perspective of the theory and dynamics of nonviolent resistance and the strategic principles of nonviolent conflict. He begins by discussing the historical background, root causes of the...
Wild mountains campaign roleplay
A comprehensive role play outlining various scenarios in a fictitious development project and various stakeholder roles with the aim of developing participants’ environmental advocacy skills.
The practical strategist
Abstract from Bill Moyer (1989) The Practical Strategist: Movement Action Plan strategic theories for Evaluating, Planning and Conducting Social Movements. Social Movement Empowerment Project.