who we are

The Change Agency Education and Training Institute is an independent social movement initiative based in Australia with some involvement in international projects.

James Whelan

James Whelan

James Whelan (Director and co-founder)

James is director of the Change Agency, a not-for-profit that provides education and training, facilitation and strategy support for social change groups in Australia, the Pacific and Asia. In this role, he has facilitated campaign strategy, decision-making and evaluation workshops and meetings with hundreds of social movement organisations. He is director of the Community Organising Fellowship, an intensive, structured six-month training program for campaigners.

James has been a public interest organiser for three decades, campaigning on issues including climate change and air pollution, sustainable transport, forest conservation and human rights. He has also enjoyed 15 years as an academic and social scientist, working at several universities and think tanks andpublishing widely on popular education and social movements, participatory democracy and environmental politics.

Email James or phone 0431 150 928

 

Jason MacLeod (Associate)

Jason MacLeod

Jason MacLeod

Jason is a community organiser, educator, and researcher who has been working with local communities and social and environmental justice movements in Australia and the Asia-Pacific region since 1991. The context of this work varies, from conflict settings, to international and local NGOs, to local government, to community-based organisations, neighbourhoods and villages, although most of his work is with grassroots communities and ordinary people working for social change. He teaches civil resistance at the University of Queensland and is a training associate with the Change Agency, Australia’s leading activist education outfit. Jason is married with kids, wrestles with his Quaker faith, lives in a cohousing settlement, and currently has aspirations to raise chickens. Whenever possible he enjoys a long walk in wilderness country or to ride a perfect pitching wave. He lives on Jaggera land in Brisbane.

Email Jason Macleod

Taya Seidler

Taya Seidler

Taya Seidler (Associate)

Taya is a passionate educator and facilitator supporting activists, communities and businesses to effect positive evolutionary change in the world.  She is particularly interested in the skills and processes that allow individuals and groups to unify in order to work effectively and sustainably to influence systemic change.  Her company, Process Power, helps groups to learn the art and science of strategic relating and acting, connecting the essential inner and interpersonal work needed to catalyse collective strategic action.  Specialising in leadership and team development, Taya has over 14 years experience designing and facilitating learning programs for diverse groups.  She believes in and practises the science of possibility and in spite of the current reality we face she is optimistic about the future. Contact Taya.

Sam La Rocca

Sam La Rocca

Sam La Rocca (Co-founder)

Sam co-founded the Change Agency. He’s now the Deputy Director at the Sunrise Project where he continues to invest in the movement as strategist and facilitator. Sam’s been an activist for more than two decades working as grassroots environmental justice campaigner, political organiser, and activist educator across the country and around the world.

Sam’s thesis:


Email Sam La Rocca

Kate Smolski

Kate Smolski

Kate Smolski (Community Organising Fellowship co-founder)

Kate is an environmental advocate with fourteen years of experience in grassroots organising, campaign strategy, media relations, policy and lobbying. As a grassroots organiser and campaigner Kate has worked for several leading US environmental non-profits including Green Corps, the Sierra Club and Greenpeace. Through innovative campaigns and trainings she has worked with a range of groups to effectively advocate for action on climate change, clean energy and lands and wildlife protection. From Congressional panels to community halls her work has focused on effective advocacy, capacity building and the development of broad-based coalitions. Kate moved to Sydney in 2012 and is currently the CEO at the Nature Conservation Council. She holds a Bachelor of Science in Wildlife Biology from the University of Rhode Island.

What are people saying about us?

Anna Keenan, Students of Sustainability Collective 2006

Thank you for your involvement in SoS this year and for your continued commitment over the years to effecting sustainable environmental and social change. Your co-facilitated presentations on activist learning, campaign strategy and activist sustainability were all very well received, generating discussion, excitement, considered thought and motivation from the participants, including myself. Not only was the content inspirational, but to see the way that the two of you work together and so effectively co-facilitate was a lesson in itself. At your “Moving beyond Tactic-Led Campaigns”, you so successfully engaged all in the room and drew from their experiences that it was the most effective workshop I attended through the whole conference. Your involvement in SoS 2005 has had a significant impact on the future of Australian environmentalism by sharing the tools of individual, collective, and community organising, and inspiring us to advocate for and take action towards positive social change.
2014-03-30T07:52:56+11:00
Thank you for your involvement in SoS this year and for your continued commitment over the years to effecting sustainable environmental and social change. Your co-facilitated presentations on activist learning, campaign strategy and activist sustainability were all very well received, generating discussion, excitement, considered thought and motivation from the participants, including myself. Not only was the content inspirational, but to see the way that the two of you work together and so effectively co-facilitate was a lesson in itself. At your “Moving beyond Tactic-Led Campaigns”, you so successfully engaged all in the room and drew from their experiences that it was the most effective workshop I attended through the whole conference. Your involvement in SoS 2005 has had a significant impact on the future of Australian environmentalism by sharing the tools of individual, collective, and community organising, and inspiring us to advocate for and take action towards positive social change.
Nick Aberle

Nick Aberle, Environment Victoria

Learning the theory and engaging with such practical implementation in such depth will definitely make me a more effective and successful campaigner and organiser. I’m looking forward to practicing my new skills in being more rigorous, thinking more strategically, and communicating more effectively. The strength of the bonds formed within the group has already strengthened the climate movement in Australia.
2014-05-10T21:42:00+10:00
Nick Aberle
Learning the theory and engaging with such practical implementation in such depth will definitely make me a more effective and successful campaigner and organiser. I’m looking forward to practicing my new skills in being more rigorous, thinking more strategically, and communicating more effectively. The strength of the bonds formed within the group has already strengthened the climate movement in Australia.
Sophie Peer

Sophie Peer, ChilOut campaign director

The Change Agency is like a best friend in the drawer. As the only paid employee in a very small not for profit, it is fabulous to know there are trusted, well tested resources a click away. Whether it's workshop planning, strategic re-think, tactics - tCA is the chamomile tea to my campaigner-stress.
2014-05-16T14:31:59+10:00
Sophie Peer
The Change Agency is like a best friend in the drawer. As the only paid employee in a very small not for profit, it is fabulous to know there are trusted, well tested resources a click away. Whether it's workshop planning, strategic re-think, tactics - tCA is the chamomile tea to my campaigner-stress.
John Hepburn

John Hepburn, Outreach Manager, Greenpeace Australia Pacific

When you stop learning, you stop growing. For social movements and organisations to grow and develop, they need to learn from their successes and failures. The Change Agency have played a key role in helping Greenpeace to do this, to reflect on our work, to focus on what is effective, and to map out some exciting new strategic directions. They've supported our staff and volunteers with some great practical training on campaign strategy, and, of course, they've been a joy to work with.
2014-03-30T07:35:05+11:00
John Hepburn
When you stop learning, you stop growing. For social movements and organisations to grow and develop, they need to learn from their successes and failures. The Change Agency have played a key role in helping Greenpeace to do this, to reflect on our work, to focus on what is effective, and to map out some exciting new strategic directions. They've supported our staff and volunteers with some great practical training on campaign strategy, and, of course, they've been a joy to work with.

Naomi Hodgson, community organiser, NW NSW

I can emphatically endorse the value of this time to build skills and awareness in strategic thinking and in specific and practical community organising tools. I am sure that with concerted application of the course content I will become a significantly more confident and effective organiser. Furthermore, the value of the relationships that have been forged among the cohort offer great potential for future collaboration and support to help build a more coordinated, cooperative and powerful environment movement in Australia.
2015-03-17T20:49:16+11:00
I can emphatically endorse the value of this time to build skills and awareness in strategic thinking and in specific and practical community organising tools. I am sure that with concerted application of the course content I will become a significantly more confident and effective organiser. Furthermore, the value of the relationships that have been forged among the cohort offer great potential for future collaboration and support to help build a more coordinated, cooperative and powerful environment movement in Australia.
nka

Josey Sharrad, International Fund for Animal Welfare

The Change Agency facilitated our two day intensive strategy workshop to bring together animal welfare and rescue groups from across Australia to set up a National Koala Alliance. James and Taya's facilitation of the workshop was absolutely brilliant and everyone came away with renewed enthusiasm and determination. James' extensive campaigning experience and strategic thinking provided invaluable guidance to this newly- formed alliance and we will continue to tap into his wealth of strategic advice as we go forward to protect koalas. Thank you!

2014-08-18T14:37:24+10:00
nka
The Change Agency facilitated our two day intensive strategy workshop to bring together animal welfare and rescue groups from across Australia to set up a National Koala Alliance. James and Taya's facilitation of the workshop was absolutely brilliant and everyone came away with renewed enthusiasm and determination. James' extensive campaigning experience and strategic thinking provided invaluable guidance to this newly- formed alliance and we will continue to tap into his wealth of strategic advice as we go forward to protect koalas. Thank you!
Six Degrees

Sam Robb, Six Degrees

When I’m amongst passionate and talented people, I always feel like our movement can be powerful. But after the last 10 days, I not only feel we can be powerful, I know we can. I know how we can be and that is a unique and invaluable gift. The quality and consideration of the facilitation and subject matter was astonishing, and there was a group wide acknowledgement of both an immense privilege of being a part of the cohort and a resounding responsibility to use and share what we felt and learnt.
2014-05-23T17:11:47+10:00
Six Degrees
When I’m amongst passionate and talented people, I always feel like our movement can be powerful. But after the last 10 days, I not only feel we can be powerful, I know we can. I know how we can be and that is a unique and invaluable gift. The quality and consideration of the facilitation and subject matter was astonishing, and there was a group wide acknowledgement of both an immense privilege of being a part of the cohort and a resounding responsibility to use and share what we felt and learnt.

Cate Faehrmann, Director, Nature Conservation Council NSW, 2005

We did a two-day workshop with The Change Agency early this year which provided our organisation with some much-needed tools for strategic campaigning and planning. There was nothing but positive feedback from our staff and board members about what they gained from the two days spent with James and Sam. The power mapping exercise was particularly insightful for staff and board members alike and as a result our campaigns are more pro-active - we are seeing results!
2014-03-30T07:51:49+11:00
We did a two-day workshop with The Change Agency early this year which provided our organisation with some much-needed tools for strategic campaigning and planning. There was nothing but positive feedback from our staff and board members about what they gained from the two days spent with James and Sam. The power mapping exercise was particularly insightful for staff and board members alike and as a result our campaigns are more pro-active - we are seeing results!

Jono La Nauze, FoE Melbourne

Totally awesome working with you guys. Thanks for your patience, commitment, considered and constructive guidance and generously giving so much time and effort. Thank you also for having faith in the process. Working with tCA was easy and a pleasure.
2014-03-30T08:23:37+11:00
Totally awesome working with you guys. Thanks for your patience, commitment, considered and constructive guidance and generously giving so much time and effort. Thank you also for having faith in the process. Working with tCA was easy and a pleasure.
Stu Bowen

Stu Bowen, Environmental Manager (Australia & New Zealand) Patagonia International Inc.

James has helped me better appreciate my unique set of values and understand what inspires me to action, which is a great tool to recognise other stakeholder’s values and what motivates them to action. This growth allows me to communicate far more effectively with all my stakeholders, so we can all achieve greater positive environmental and social change.

 
2015-04-29T18:23:01+10:00
Stu Bowen
James has helped me better appreciate my unique set of values and understand what inspires me to action, which is a great tool to recognise other stakeholder’s values and what motivates them to action. This growth allows me to communicate far more effectively with all my stakeholders, so we can all achieve greater positive environmental and social change.