who we are

The Change Agency Education and Training Institute is an independent social movement initiative based in Australia with some involvement in international projects.

James Whelan

James Whelan

James Whelan (Director and co-founder)

James is director of the Change Agency, a not-for-profit that provides education and training, facilitation and strategy support for social change groups in Australia, the Pacific and Asia. In this role, he has facilitated campaign strategy, decision-making and evaluation workshops and meetings with hundreds of social movement organisations. He is director of the Community Organising Fellowship, an intensive, structured six-month training program for campaigners.

James has been a public interest organiser for three decades, campaigning on issues including climate change and air pollution, sustainable transport, forest conservation and human rights. He has also enjoyed 15 years as an academic and social scientist, working at several universities and think tanks andpublishing widely on popular education and social movements, participatory democracy and environmental politics.

Email James or phone 0431 150 928

 

Jason MacLeod (Associate)

Jason MacLeod

Jason MacLeod

Jason is a community organiser, educator, and researcher who has been working with local communities and social and environmental justice movements in Australia and the Asia-Pacific region since 1991. The context of this work varies, from conflict settings, to international and local NGOs, to local government, to community-based organisations, neighbourhoods and villages, although most of his work is with grassroots communities and ordinary people working for social change. He teaches civil resistance at the University of Queensland and is a training associate with the Change Agency, Australia’s leading activist education outfit. Jason is married with kids, wrestles with his Quaker faith, lives in a cohousing settlement, and currently has aspirations to raise chickens. Whenever possible he enjoys a long walk in wilderness country or to ride a perfect pitching wave. He lives on Jaggera land in Brisbane.

Email Jason Macleod

Taya Seidler

Taya Seidler

Taya Seidler (Associate)

Taya is a passionate educator and facilitator supporting activists, communities and businesses to effect positive evolutionary change in the world.  She is particularly interested in the skills and processes that allow individuals and groups to unify in order to work effectively and sustainably to influence systemic change.  Her company, Process Power, helps groups to learn the art and science of strategic relating and acting, connecting the essential inner and interpersonal work needed to catalyse collective strategic action.  Specialising in leadership and team development, Taya has over 14 years experience designing and facilitating learning programs for diverse groups.  She believes in and practises the science of possibility and in spite of the current reality we face she is optimistic about the future. Contact Taya.

Sam La Rocca

Sam La Rocca

Sam La Rocca (Co-founder)

Sam co-founded the Change Agency. He’s now the Deputy Director at the Sunrise Project where he continues to invest in the movement as strategist and facilitator. Sam’s been an activist for more than two decades working as grassroots environmental justice campaigner, political organiser, and activist educator across the country and around the world.

Sam’s thesis:


Email Sam La Rocca

Kate Smolski

Kate Smolski

Kate Smolski (Community Organising Fellowship co-founder)

Kate is an environmental advocate with fourteen years of experience in grassroots organising, campaign strategy, media relations, policy and lobbying. As a grassroots organiser and campaigner Kate has worked for several leading US environmental non-profits including Green Corps, the Sierra Club and Greenpeace. Through innovative campaigns and trainings she has worked with a range of groups to effectively advocate for action on climate change, clean energy and lands and wildlife protection. From Congressional panels to community halls her work has focused on effective advocacy, capacity building and the development of broad-based coalitions. Kate moved to Sydney in 2012 and is currently the CEO at the Nature Conservation Council. She holds a Bachelor of Science in Wildlife Biology from the University of Rhode Island.

What are people saying about us?

Denise Cauchi

Denise Cauchi, CEO, Doctors for the Environment 2020

The Change Agency helped us build the campaigning muscle of our members and develop concrete strategies. James worked closely with us to prepare the weekend workshop, making sure it was fine tuned to meet the needs of our organisation. He was great to work with and the workshop received very positive feedback.
The Change Agency
2020-02-25T11:27:45+11:00
Denise Cauchi
The Change Agency helped us build the campaigning muscle of our members and develop concrete strategies. James worked closely with us to prepare the weekend workshop, making sure it was fine tuned to meet the needs of our organisation. He was great to work with and the workshop received very positive feedback.
Sophie Peer

Sophie Peer, ChilOut campaign director

The Change Agency is like a best friend in the drawer. As the only paid employee in a very small not for profit, it is fabulous to know there are trusted, well tested resources a click away. Whether it's workshop planning, strategic re-think, tactics - tCA is the chamomile tea to my campaigner-stress.
The Change Agency
2014-05-16T14:31:59+10:00
Sophie Peer
The Change Agency is like a best friend in the drawer. As the only paid employee in a very small not for profit, it is fabulous to know there are trusted, well tested resources a click away. Whether it's workshop planning, strategic re-think, tactics - tCA is the chamomile tea to my campaigner-stress.
jason

Jason Lyddieth, Greenpeace

There are many learnings, skills, and tools I am keen to take back to my work to empower my teams and improve our campaigns. The people and the vibe at the trainings were amazing and truly inspiring. I feel a deep sense of gratitude to have been able to attend and privileged to be a recipient of such great learnings and in the company of such amazing people.
The Change Agency
2014-05-10T21:48:34+10:00
jason
There are many learnings, skills, and tools I am keen to take back to my work to empower my teams and improve our campaigns. The people and the vibe at the trainings were amazing and truly inspiring. I feel a deep sense of gratitude to have been able to attend and privileged to be a recipient of such great learnings and in the company of such amazing people.
Stu Bowen

Stu Bowen, Environmental Manager (Australia & New Zealand) Patagonia International Inc.

James has helped me better appreciate my unique set of values and understand what inspires me to action, which is a great tool to recognise other stakeholder’s values and what motivates them to action. This growth allows me to communicate far more effectively with all my stakeholders, so we can all achieve greater positive environmental and social change.

 
The Change Agency
2015-04-29T18:23:01+10:00
Stu Bowen
James has helped me better appreciate my unique set of values and understand what inspires me to action, which is a great tool to recognise other stakeholder’s values and what motivates them to action. This growth allows me to communicate far more effectively with all my stakeholders, so we can all achieve greater positive environmental and social change.  

Anna Rose, ASEN Convenor and NUS National Environment Officer 2005

As a direct result of the training you ran at Melbourne Uni, they will be running a real campaign on public transport concessions next year and are even investing in properly researching so they can have a strategic, directed campaign.
The Change Agency
2014-03-30T07:48:37+11:00
As a direct result of the training you ran at Melbourne Uni, they will be running a real campaign on public transport concessions next year and are even investing in properly researching so they can have a strategic, directed campaign.
Nick Aberle

Nick Aberle, Environment Victoria

Learning the theory and engaging with such practical implementation in such depth will definitely make me a more effective and successful campaigner and organiser. I’m looking forward to practicing my new skills in being more rigorous, thinking more strategically, and communicating more effectively. The strength of the bonds formed within the group has already strengthened the climate movement in Australia.
The Change Agency
2014-05-10T21:42:00+10:00
Nick Aberle
Learning the theory and engaging with such practical implementation in such depth will definitely make me a more effective and successful campaigner and organiser. I’m looking forward to practicing my new skills in being more rigorous, thinking more strategically, and communicating more effectively. The strength of the bonds formed within the group has already strengthened the climate movement in Australia.

Isaac Astill, Divestment Campaigner, 350.org Australia

It would take years of fumbling along for me to learn what the Fellowship has taught me in a few short months. I feel more powerful for it, and I’ve walked away with the ongoing skills and relationships I need to build a more powerful movement.
The Change Agency
2015-03-17T19:37:41+11:00
It would take years of fumbling along for me to learn what the Fellowship has taught me in a few short months. I feel more powerful for it, and I’ve walked away with the ongoing skills and relationships I need to build a more powerful movement.

Alexandra Soderlund, Solar Citizens

The fellowship has managed to achieve that elusive duo of being both a broadening and deepening experience - complete with delicious food. Learning as much from the incredible and diverse participants as the amazing facilitators, the ten days of the first workshop have flown by. I feel like I’ve come a long way as an organiser (and dare I say a person?!) already, I’m excited and a little bit scared to see where I end up. 
The Change Agency
2015-03-17T20:59:30+11:00
The fellowship has managed to achieve that elusive duo of being both a broadening and deepening experience - complete with delicious food. Learning as much from the incredible and diverse participants as the amazing facilitators, the ten days of the first workshop have flown by. I feel like I’ve come a long way as an organiser (and dare I say a person?!) already, I’m excited and a little bit scared to see where I end up. 

Toni Walkington, Secretary, Community Public Sector Union, WA

The Change Agency Campaign Workshop in Perth was a tremendous opportunity to learn skills and techniques to assist our campaigning work. I came away with a set of skills and techniques that are easily applied to our work. We often tackle big issues and are up against well resourced opponents. The tools I learnt at the campaign workshop means developing our campaign strategies is easier and we work in a structured way with clear objectives. Since participating in the workshop I have used many of the tools, particularly the critical path analysis – it’s really made a great difference!
The Change Agency
2014-03-30T07:45:45+11:00
The Change Agency Campaign Workshop in Perth was a tremendous opportunity to learn skills and techniques to assist our campaigning work. I came away with a set of skills and techniques that are easily applied to our work. We often tackle big issues and are up against well resourced opponents. The tools I learnt at the campaign workshop means developing our campaign strategies is easier and we work in a structured way with clear objectives. Since participating in the workshop I have used many of the tools, particularly the critical path analysis – it’s really made a great difference!

Claire O’Rourke, National Director, Solar Citizens

The fellowship has helped me further develop the skills and strategic thinking necessary to ensure that we deliver sound policy by working in partnership with our supporters and volunteers in communities across Australia.

Organising helps to build relationships and skills both within and between communities and the fellowship follows the same approach. The fellowship is essential for organisations that are working to build power within communities or considering making the leap into this work. 
The Change Agency
2015-03-17T21:03:10+11:00
The fellowship has helped me further develop the skills and strategic thinking necessary to ensure that we deliver sound policy by working in partnership with our supporters and volunteers in communities across Australia. Organising helps to build relationships and skills both within and between communities and the fellowship follows the same approach. The fellowship is essential for organisations that are working to build power within communities or considering making the leap into this work. 
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The Change Agency