By: Chris RosePublisher: Earthscan, London; Sterling, VA.
ISBN Number: 1853839620 / 1853839612
Publish Date: 2014
Number of Pages:
Written for the new campaigner and the experienced communicator alike, this is a comprehensive and systematic exploration of what works in campaigning, and a practical how-to guide for using principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from any point of view, the book’s 100 key steps and tools provide models of motivation, analysis and communication structure.