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Home / campaigners toolkit / activist-education / links / Campaign Strategy
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Campaign Strategy

Chris Rose communication strategy

Exploring ideas for structure and strategy applicable to most campaigns. Managed by Chris Rose, author of ‘How to Win Campaigns’.

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Latest Resources

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    Campaign strategy as a house

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    Effective Action for Social Change | The campaign to save the Franklin River (Part 3)

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    No Royal Road: Finding and Following the Natural Pathways in Advocacy Evaluation

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    As efforts at driving change become more diffuse, involve more actors, and have more transformational goals, we...

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    People Power Manual: Community Organising Guide

    The Community Organising Guide is a unique resource for campaigners, community leaders and activist educators. It’s a...

Testimonials

Building Powerful Community Organizations

Ninety percent of people join a group because a person asked them. A few join groups after reading a flyer or newspaper ad. Very few, but often highly motivated, people go looking for groups to join. Most people join because someone they know asks them. Face-to-face, eyeball-to-eyeball. This is an important finding. If you want people to join your group, you have to ask them, in person. This is what works. Person-to-person. One-on-one.
2014-05-19T17:54:45+00:00
Ninety percent of people join a group because a person asked them. A few join groups after reading a flyer or newspaper ad. Very few, but often highly motivated, people go looking for groups to join. Most people join because someone they know asks them. Face-to-face, eyeball-to-eyeball. This is an important finding. If you want people to join...
Read more
https://www.thechangeagency.org/testimonials/building-powerful-community-organizations/

Movement Building Center

Movement builders constantly engage core allies, the public, and people in positions of power to address systemic problems and promote alternative visions or solutions. Movement building can strengthen and provide direction during peak movement moments.  In quieter times, movement building plays a crucial role in nurturing leadership, consciousness, and infrastructure.  Movement building is a developmental process that depends on opportunity and conditions.  It includes the historic moment of a fully active social movement, as well as the long-term process that led to it.
3.0
2014-12-04T17:16:54+00:00
Movement builders constantly engage core allies, the public, and people in positions of power to address systemic problems and promote alternative visions or solutions. Movement building can strengthen and provide direction during peak movement moments.  In quieter times, movement building plays a crucial role in nurturing leadership, consciousness, and infrastructure.  Movement building is a developmental...
Read more
https://www.thechangeagency.org/testimonials/movement-building-center-2/

Reverend Robert Linthicum, World Vision International

Community organising is that process by which the people organise themselves to take charge of their situation and develop a sense of being a community together. It is a particularly effective tool for the poor and the powerless as they determine for themselves the actions they will take to deal with the essential forces that are destroying their community and consequently causing them to be powerless.
2014-03-30T08:21:08+00:00
Community organising is that process by which the people organise themselves to take charge of their situation and develop a sense of being a community together. It is a particularly effective tool for the poor and the powerless as they determine for themselves the actions they will take to deal with the essential forces that...
Read more
https://www.thechangeagency.org/testimonials/reverend-robert-linthicum-world-vision-international/

Rahindranith Tagore, Bengali poet

To join with people so we can work with rather than for them, we need to position ourselves to hear their stories and to work with their goals and agenda... in effect to see through the eyes of the other.
2014-03-30T07:59:25+00:00
To join with people so we can work with rather than for them, we need to position ourselves to hear their stories and to work with their goals and agenda… in effect to see through the eyes of the other.
https://www.thechangeagency.org/testimonials/rahindranith-tagore-bengali-poet/
Saul Alinsky

Saul Alinsky on self-interest

In the world as it is, man moves primarily because of self-interest. Organizing should target winnable, immediate, concrete changes.
2016-10-02T09:55:58+00:00
Saul Alinsky
In the world as it is, man moves primarily because of self-interest. Organizing should target winnable, immediate, concrete changes.
https://www.thechangeagency.org/testimonials/saul-alinsky-on-self-interest/
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    • working in groups
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