The trouble with stories

Chris Rose writes: “It concerned me that campaign groups adopting story-telling so enthusiastically seemed to have been influenced by the fashion for personal-story story-telling in ‘movement making’ in American politics (eg Marshall Ganz and the ‘story-of-me’, the ‘story-of-us’ etc), and in the corporate world, which has invested heavily in story-telling as a way to gain brand penetration in ‘digital’, including in social media networks, or for making a pitch to a face to face audience (such as the six stories ‘you need to know’ by Annette Simmonds)…”

 

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