advocacy evaluation

rationale

This action research project seeks to support progressive social change organisations to evaluate the impacts and outcomes of their efforts. By comparison to other sectors and types of organisation, NGOs working toward social and environmental justice commit fewer resources to evaluating their programs and campaigns. Research undertaken by Change Agency associates suggests that many progressive NGOs infrequently apply evaluation frameworks. The reasons for this include lack of time, limited access to appropriate tools and frameworks and the highly ambiguous and irrational nature of the policymaking process. In recent times a small but growing number of organisations, especially philanthropic bodies that fund advocacy work, have begun to explore frameworks for evaluating advocacy.

objectives

  • Collect and synthesise resources and literature on campaign evaluation including case studies
  • Identify evaluation frameworks that are simple, powerful and road-tested
  • Develop a suite of resources for participatory workshops that support activists to evaluate their own campaigns
  • Trial and revise resources
  • Identify opportunities for ongoing action research

project updates

Project update November 2007: evaluating advocacy campaigns – What is the link between our advocacy activities and policy outcomes? Is it possible to establish a causal relationship between a vote in Parliament and campaign tactics? In mid-2007, two of the Change Agency team initiated the advocacy evaluation project to:
project update August 2008: evaluating advocacy campaigns – Our advocacy evaluation action research project has been powering along this month. In the longer term, we plan to develop, adapt and share a range of resources to use in community campaigns. Campaign evaluation can turbo-charge how and how much we learn. It’s a wise investment of time and energy… not just at the end of a campaign, but at the beginning and at along the way.

During July, Justin completed a review of literature on advocacy evaluation which has been shared internationally and will soon be published as a Comm-org working paper. You can download it from our articles and papers page.

And we helped develop an evaluation framework for Climate Camp. The online questionnaire was completed by 90 activists who’d taken part in the week-long protest camp. The evaluation showed up some important outcomes including a strong match between hoped-for and actual outcomes, a significant increase in the likelihood that participants will participate in direct action as a result of their experiences in Newcastle and very strong support for another national climate change convergence.

During coming months we’ll be trialing a range of evaluation tools with campaigning organisations. If your organisation is developing and applying evaluation tools in your campaigns, we’d love to hear from you.

online evaluation resources

What are people saying about us?

quitcoal

Peter Callender, Quit Coal



Like many campaigning groups, we are constantly grappling with capacity issues, a lack of funding/resources, burnout and how to best manage volunteers. While it's early days, the fellowship is already having significant flow on effects to the rest of the Quit Coal collective and the lessons we are learning are both effective and reinvigorating!


2014-04-16T22:34:36+00:00
quitcoal
Like many campaigning groups, we are constantly grappling with capacity issues, a lack of funding/resources, burnout and how to best manage volunteers. While it’s early days, the fellowship is already having significant flow on effects to the rest of the Quit Coal collective and the lessons we are learning are both effective and reinvigorating!
anna-keenan

Anna Keenan, Students of Sustainability Collective 2006

Thank you for your involvement in SoS this year and for your continued commitment over the years to effecting sustainable environmental and social change. Your co-facilitated presentations on activist learning, campaign strategy and activist sustainability were all very well received, generating discussion, excitement, considered thought and motivation from the participants, including myself. Not only was the content inspirational, but to see the way that the two of you work together and so effectively co-facilitate was a lesson in itself. At your “Moving beyond Tactic-Led Campaigns”, you so successfully engaged all in the room and drew from their experiences that it was the most effective workshop I attended through the whole conference. Your involvement in SoS 2005 has had a significant impact on the future of Australian environmentalism by sharing the tools of individual, collective, and community organising, and inspiring us to advocate for and take action towards positive social change.
2014-03-30T07:52:56+00:00
anna-keenan
Thank you for your involvement in SoS this year and for your continued commitment over the years to effecting sustainable environmental and social change. Your co-facilitated presentations on activist learning, campaign strategy and activist sustainability were all very well received, generating discussion, excitement, considered thought and motivation from the participants, including myself. Not only was...
alexandra

Alexandra Soderlund, Solar Citizens

The fellowship has managed to achieve that elusive duo of being both a broadening and deepening experience - complete with delicious food. Learning as much from the incredible and diverse participants as the amazing facilitators, the ten days of the first workshop have flown by. I feel like I’ve come a long way as an organiser (and dare I say a person?!) already, I’m excited and a little bit scared to see where I end up. 
2015-03-17T20:59:30+00:00
alexandra
The fellowship has managed to achieve that elusive duo of being both a broadening and deepening experience – complete with delicious food. Learning as much from the incredible and diverse participants as the amazing facilitators, the ten days of the first workshop have flown by. I feel like I’ve come a long way as an...
John Edye

John Edye, March 2017

James and Fee... Thank you for your inspiring leadership, commitment and engagement. You are epic facilitators, and the first workshop was one of the best training experiences I have ever attended. I feel very privileged to be a participant and am looking forward to the next three. Experiencing such a high level of training and working with so many young, intelligent and professional organisers left me feeling a bit overwhelmed by my lack of experience but very optimistic about the future challenges we face, instead of the rather bleak and jaundiced view I came with. Thank you for your compassion and thoughtfulness and the incredible resources that were on our seats on the first day. It was and will be an incredible learning experience.
2017-03-28T12:18:24+00:00
John Edye
James and Fee… Thank you for your inspiring leadership, commitment and engagement. You are epic facilitators, and the first workshop was one of the best training experiences I have ever attended. I feel very privileged to be a participant and am looking forward to the next three. Experiencing such a high level of training and...
Catherine Delahunty

Catherine Delahunty, Kotare Centre, Aotearoa

This was the most effective movement building workshop I have participated in. It focused the people on breaking the barriers to participation in social movements in a very practical way. They had some excellent participatory processes for defining mobilisation and also some great methods for getting diverse people working together.
2014-04-25T06:04:55+00:00
Catherine Delahunty
This was the most effective movement building workshop I have participated in. It focused the people on breaking the barriers to participation in social movements in a very practical way. They had some excellent participatory processes for defining mobilisation and also some great methods for getting diverse people working together.
Naomi Hodgson

Naomi Hodgson, community organiser, NW NSW

I can emphatically endorse the value of this time to build skills and awareness in strategic thinking and in specific and practical community organising tools. I am sure that with concerted application of the course content I will become a significantly more confident and effective organiser. Furthermore, the value of the relationships that have been forged among the cohort offer great potential for future collaboration and support to help build a more coordinated, cooperative and powerful environment movement in Australia.
2015-03-17T20:49:16+00:00
Naomi Hodgson
I can emphatically endorse the value of this time to build skills and awareness in strategic thinking and in specific and practical community organising tools. I am sure that with concerted application of the course content I will become a significantly more confident and effective organiser. Furthermore, the value of the relationships that have been...
Shani Tager

Shani Tager, Friends of the Earth

The fellowship has been really useful in helping me become more disciplined in the strategic planning process and able to clearly communicate why we’re doing what we’re doing. The facilitation team have been fantastic and having theory drawn out from our own experiences and then immediately applied to our campaigns means I’ll be returning to my team with a solid analysis of how we can be more effective.
2014-05-10T21:52:42+00:00
Shani Tager
The fellowship has been really useful in helping me become more disciplined in the strategic planning process and able to clearly communicate why we’re doing what we’re doing. The facilitation team have been fantastic and having theory drawn out from our own experiences and then immediately applied to our campaigns means I’ll be returning to...
josh

Josh Creaser, Frontline Projects Coordinator, 350.org

Most campaigners would probably shudder at the thought of spending ten whole days away from the frantic world of actions and meetings, to invest time in their own reflection and learning. The Community Organising Fellowship forces you to do just that – and what a gift and opportunity that time becomes.

 The Fellowship is a unique combination of ingredients. Time for pause and reflection. Discussion with leading thinkers. Connections to a wide array of campaigns. Guidance from experienced and caring facilitators. Bonds formed with 25 inspiring campaigners from across the country.

 These ingredients are brought together with carefully crafted methods. Thought-provoking stories. Challenging questions. Developing crucial skills. Applying new methods and tools. Preparing new plans for real world projects. 

 The result? Ten days that couldn’t have been better spent for someone that is looking to challenge their assumptions, deepen their understanding of why we organise in communities and feel ready to go forward with greater focus and vigour in their work.
2015-03-17T20:56:37+00:00
josh
Most campaigners would probably shudder at the thought of spending ten whole days away from the frantic world of actions and meetings, to invest time in their own reflection and learning. The Community Organising Fellowship forces you to do just that – and what a gift and opportunity that time becomes.  The Fellowship is a...
Anna Rose

Anna Rose, ASEN Convenor and NUS National Environment Officer 2005

The Change Agency has contributed enormously to strengthening the student environment movement in Australia and helping us shift to a culture of strategic thinking, planning and reflection on our activism. The training and advice provided by the Change agency over the last twelve months has been invaluable to tens of campus environment collectives and we are already seeing tangible results in real wins in our Campus Clean Energy Camp. Thank you Change Agency!
2014-03-30T07:37:22+00:00
Anna Rose
The Change Agency has contributed enormously to strengthening the student environment movement in Australia and helping us shift to a culture of strategic thinking, planning and reflection on our activism. The training and advice provided by the Change agency over the last twelve months has been invaluable to tens of campus environment collectives and we...
alycia

Alycia Gawthorne, GetUp! organiser

The Fellowship has challenged the way I previously thought about campaigning and community organising, and made me rethink how I approach my work. It’s afforded me the space to take a step back and look at the entire movement. I feel like the skills I take away from the Fellowship will be invaluable, but far more important will be the deeper understanding I have about my role and how it fits within a larger movement.
2015-03-17T19:33:28+00:00
alycia
The Fellowship has challenged the way I previously thought about campaigning and community organising, and made me rethink how I approach my work. It’s afforded me the space to take a step back and look at the entire movement. I feel like the skills I take away from the Fellowship will be invaluable, but far...