advocacy evaluation

rationale

This action research project seeks to support progressive social change organisations to evaluate the impacts and outcomes of their efforts. By comparison to other sectors and types of organisation, NGOs working toward social and environmental justice commit fewer resources to evaluating their programs and campaigns. Research undertaken by Change Agency associates suggests that many progressive NGOs infrequently apply evaluation frameworks. The reasons for this include lack of time, limited access to appropriate tools and frameworks and the highly ambiguous and irrational nature of the policymaking process. In recent times a small but growing number of organisations, especially philanthropic bodies that fund advocacy work, have begun to explore frameworks for evaluating advocacy.

objectives

  • Collect and synthesise resources and literature on campaign evaluation including case studies
  • Identify evaluation frameworks that are simple, powerful and road-tested
  • Develop a suite of resources for participatory workshops that support activists to evaluate their own campaigns
  • Trial and revise resources
  • Identify opportunities for ongoing action research

project updates

Project update November 2007: evaluating advocacy campaigns – What is the link between our advocacy activities and policy outcomes? Is it possible to establish a causal relationship between a vote in Parliament and campaign tactics? In mid-2007, two of the Change Agency team initiated the advocacy evaluation project to:
project update August 2008: evaluating advocacy campaigns – Our advocacy evaluation action research project has been powering along this month. In the longer term, we plan to develop, adapt and share a range of resources to use in community campaigns. Campaign evaluation can turbo-charge how and how much we learn. It’s a wise investment of time and energy… not just at the end of a campaign, but at the beginning and at along the way.

During July, Justin completed a review of literature on advocacy evaluation which has been shared internationally and will soon be published as a Comm-org working paper. You can download it from our articles and papers page.

And we helped develop an evaluation framework for Climate Camp. The online questionnaire was completed by 90 activists who’d taken part in the week-long protest camp. The evaluation showed up some important outcomes including a strong match between hoped-for and actual outcomes, a significant increase in the likelihood that participants will participate in direct action as a result of their experiences in Newcastle and very strong support for another national climate change convergence.

During coming months we’ll be trialing a range of evaluation tools with campaigning organisations. If your organisation is developing and applying evaluation tools in your campaigns, we’d love to hear from you.

online evaluation resources

What are people saying about us?

Claire Van Herpen, Environment Victoria

The Community Organising fellowship provides a positive and nurturing environment in which to learn and apply the practical skills required to effectively mobilise communities to create change. It's a great opportunity to learn from others in the environmental movement and provides space for collaboration and reflection.
2015-03-17T19:26:27+11:00
The Community Organising fellowship provides a positive and nurturing environment in which to learn and apply the practical skills required to effectively mobilise communities to create change. It's a great opportunity to learn from others in the environmental movement and provides space for collaboration and reflection.
Nic clyde

Nic Clyde, Climate team leader, Greenpeace Australia Pacific

Before coming into this cohort, my community organising ability was – at best – intuitive, with not much structure and theory... or ‘all hat and no horse’ (as the Texans say). This is starting to change. This fellowship has reinvigorated my thirst to become a better campaigner. It has built my skills in strategy and community organising. It has connected me with a mob who are passionate, connected and willing to help out in whatever way they can. Thanks!
2014-05-23T16:40:41+10:00
Nic clyde
Before coming into this cohort, my community organising ability was – at best – intuitive, with not much structure and theory... or ‘all hat and no horse’ (as the Texans say). This is starting to change. This fellowship has reinvigorated my thirst to become a better campaigner. It has built my skills in strategy and community organising. It has connected me with a mob who are passionate, connected and willing to help out in whatever way they can. Thanks!
Meghan and Lilly

Meghan Halverson, Queensland Koala Crusaders

I am so very grateful for the Change Agency’s perspective in helping to coordinate and inspire our group.  The weekend at Wild Mountains to begin to create the foundation of our national koala alliance will certainly be a highlight of 2014. The combination of your amazing resources and the collaborative facilitation helped to provide a cohesive, motivating structure for the path forward and a fresh new approach.
2014-05-06T00:41:31+10:00
Meghan and Lilly
I am so very grateful for the Change Agency’s perspective in helping to coordinate and inspire our group.  The weekend at Wild Mountains to begin to create the foundation of our national koala alliance will certainly be a highlight of 2014. The combination of your amazing resources and the collaborative facilitation helped to provide a cohesive, motivating structure for the path forward and a fresh new approach.

Naomi Hodgson, community organiser, NW NSW

I can emphatically endorse the value of this time to build skills and awareness in strategic thinking and in specific and practical community organising tools. I am sure that with concerted application of the course content I will become a significantly more confident and effective organiser. Furthermore, the value of the relationships that have been forged among the cohort offer great potential for future collaboration and support to help build a more coordinated, cooperative and powerful environment movement in Australia.
2015-03-17T20:49:16+11:00
I can emphatically endorse the value of this time to build skills and awareness in strategic thinking and in specific and practical community organising tools. I am sure that with concerted application of the course content I will become a significantly more confident and effective organiser. Furthermore, the value of the relationships that have been forged among the cohort offer great potential for future collaboration and support to help build a more coordinated, cooperative and powerful environment movement in Australia.
Six Degrees

Sam Robb, Six Degrees

When I’m amongst passionate and talented people, I always feel like our movement can be powerful. But after the last 10 days, I not only feel we can be powerful, I know we can. I know how we can be and that is a unique and invaluable gift. The quality and consideration of the facilitation and subject matter was astonishing, and there was a group wide acknowledgement of both an immense privilege of being a part of the cohort and a resounding responsibility to use and share what we felt and learnt.
2014-05-23T17:11:47+10:00
Six Degrees
When I’m amongst passionate and talented people, I always feel like our movement can be powerful. But after the last 10 days, I not only feel we can be powerful, I know we can. I know how we can be and that is a unique and invaluable gift. The quality and consideration of the facilitation and subject matter was astonishing, and there was a group wide acknowledgement of both an immense privilege of being a part of the cohort and a resounding responsibility to use and share what we felt and learnt.
Stu Bowen

Stu Bowen, Environmental Manager (Australia & New Zealand) Patagonia International Inc.

James has helped me better appreciate my unique set of values and understand what inspires me to action, which is a great tool to recognise other stakeholder’s values and what motivates them to action. This growth allows me to communicate far more effectively with all my stakeholders, so we can all achieve greater positive environmental and social change.

 
2015-04-29T18:23:01+10:00
Stu Bowen
James has helped me better appreciate my unique set of values and understand what inspires me to action, which is a great tool to recognise other stakeholder’s values and what motivates them to action. This growth allows me to communicate far more effectively with all my stakeholders, so we can all achieve greater positive environmental and social change.  

Ben Margetts, Australian Youth Climate Coalition 2007

I wanted to express how grateful I was for the experience to work with Sam and James. It was very special for me to interact with a part of social movements that I feel a lot of affinity with. I also think tCA shows a great example of 'best practice' in regard to organisational interactions. We at the AYCC have benefited immensely from working with you not just in your capacity as trainers, and the learning that was facilitated, but also with tCA as an organisation.
2014-03-30T07:33:22+11:00
I wanted to express how grateful I was for the experience to work with Sam and James. It was very special for me to interact with a part of social movements that I feel a lot of affinity with. I also think tCA shows a great example of 'best practice' in regard to organisational interactions. We at the AYCC have benefited immensely from working with you not just in your capacity as trainers, and the learning that was facilitated, but also with tCA as an organisation.

Chloe Aldenhoven, Victorian Lock the Gate Coordinator

A packed program of skills, stories and discussions to figure out how to build the place of community development in our campaigns. So important to draw on the experience and wisdom of past campaigns and seasoned campaigners.  But not only that, an amazing opportunity to learn with and from the cohort of campaigners from across the country who between them have decades of organising experience.  Skills, conversations and connections that are going to be essential to us building a movement to achieve climate justice in Australia.
2015-03-17T19:27:44+11:00
A packed program of skills, stories and discussions to figure out how to build the place of community development in our campaigns. So important to draw on the experience and wisdom of past campaigns and seasoned campaigners.  But not only that, an amazing opportunity to learn with and from the cohort of campaigners from across the country who between them have decades of organising experience.  Skills, conversations and connections that are going to be essential to us building a movement to achieve climate justice in Australia.

Harry Jennens, The Climate and Health Action Network

The Fellowship has increased both my skills in community organising and my confidence in sharing these skills with others.  The immersive workshop format has provided precious space for face-to-face learning, sharing ideas with facilitators and other delegates, and building strong relationships with current and future collaborators in the climate movement.  I am confident that our entire cohort will go on to empower others in our communities, and that we’ll continue to support each other in this work.  The Fellowship will be instrumental in helping us build a broad, diverse and powerful movement.
2015-03-17T19:36:21+11:00
The Fellowship has increased both my skills in community organising and my confidence in sharing these skills with others.  The immersive workshop format has provided precious space for face-to-face learning, sharing ideas with facilitators and other delegates, and building strong relationships with current and future collaborators in the climate movement.  I am confident that our entire cohort will go on to empower others in our communities, and that we’ll continue to support each other in this work.  The Fellowship will be instrumental in helping us build a broad, diverse and powerful movement.

Cherry Muddle, Australian Marine Conservation Society

The Community Organising Fellowship has rooted in me a deeper sense of belonging to an intentional, international movement to create the positive changes we wish to see in society, environment, culture and climate. The program delivery is varied, fluid and always interesting. The strengths and highlights for me include learning through shared experience and critical analysis. I’ve thoroughly enjoyed forging strong connections and bonds between fellow organisers, facilitators and guest speakers.
2015-03-17T21:02:16+11:00
The Community Organising Fellowship has rooted in me a deeper sense of belonging to an intentional, international movement to create the positive changes we wish to see in society, environment, culture and climate. The program delivery is varied, fluid and always interesting. The strengths and highlights for me include learning through shared experience and critical analysis. I’ve thoroughly enjoyed forging strong connections and bonds between fellow organisers, facilitators and guest speakers.