advocacy evaluation

rationale

This action research project seeks to support progressive social change organisations to evaluate the impacts and outcomes of their efforts. By comparison to other sectors and types of organisation, NGOs working toward social and environmental justice commit fewer resources to evaluating their programs and campaigns. Research undertaken by Change Agency associates suggests that many progressive NGOs infrequently apply evaluation frameworks. The reasons for this include lack of time, limited access to appropriate tools and frameworks and the highly ambiguous and irrational nature of the policymaking process. In recent times a small but growing number of organisations, especially philanthropic bodies that fund advocacy work, have begun to explore frameworks for evaluating advocacy.

objectives

  • Collect and synthesise resources and literature on campaign evaluation including case studies
  • Identify evaluation frameworks that are simple, powerful and road-tested
  • Develop a suite of resources for participatory workshops that support activists to evaluate their own campaigns
  • Trial and revise resources
  • Identify opportunities for ongoing action research

project updates

Project update November 2007: evaluating advocacy campaigns – What is the link between our advocacy activities and policy outcomes? Is it possible to establish a causal relationship between a vote in Parliament and campaign tactics? In mid-2007, two of the Change Agency team initiated the advocacy evaluation project to:
project update August 2008: evaluating advocacy campaigns – Our advocacy evaluation action research project has been powering along this month. In the longer term, we plan to develop, adapt and share a range of resources to use in community campaigns. Campaign evaluation can turbo-charge how and how much we learn. It’s a wise investment of time and energy… not just at the end of a campaign, but at the beginning and at along the way.

During July, Justin completed a review of literature on advocacy evaluation which has been shared internationally and will soon be published as a Comm-org working paper. You can download it from our articles and papers page.

And we helped develop an evaluation framework for Climate Camp. The online questionnaire was completed by 90 activists who’d taken part in the week-long protest camp. The evaluation showed up some important outcomes including a strong match between hoped-for and actual outcomes, a significant increase in the likelihood that participants will participate in direct action as a result of their experiences in Newcastle and very strong support for another national climate change convergence.

During coming months we’ll be trialing a range of evaluation tools with campaigning organisations. If your organisation is developing and applying evaluation tools in your campaigns, we’d love to hear from you.

online evaluation resources

What are people saying about us?

jason

Jason Lyddieth, Greenpeace

There are many learnings, skills, and tools I am keen to take back to my work to empower my teams and improve our campaigns. The people and the vibe at the trainings were amazing and truly inspiring. I feel a deep sense of gratitude to have been able to attend and privileged to be a recipient of such great learnings and in the company of such amazing people.
2014-05-10T21:48:34+00:00
jason
There are many learnings, skills, and tools I am keen to take back to my work to empower my teams and improve our campaigns. The people and the vibe at the trainings were amazing and truly inspiring. I feel a deep sense of gratitude to have been able to attend and privileged to be a...
kate

Kate Lardner, Doctors for the Environment Australia

During the Fellowship, I have embarked on an enormous learning curve that has resulted not only in exposure to concepts and skills, but knowledge of these things, through application of the teachings with leaders in their fields and the opportunity to be integrated into a real time campaign. I have been challenged creatively and analytically and been given the chance to create the openings and space to make my own opportunities arise.  
2015-03-17T20:53:26+00:00
kate
During the Fellowship, I have embarked on an enormous learning curve that has resulted not only in exposure to concepts and skills, but knowledge of these things, through application of the teachings with leaders in their fields and the opportunity to be integrated into a real time campaign. I have been challenged creatively and analytically and...
Alana

Alana West, Quit Coal organiser

The fellowship has equipped me with a deeper understanding of what community organising is, and how it can best be applied. Through my learnings I have been challenged to move from tactics-based campaigning to more strategic, long-term campaigning. I understand better where my campaign and my community fit into the incredible tapestry that is the environment and climate movement in Australia.
2015-03-17T21:00:54+00:00
Alana
The fellowship has equipped me with a deeper understanding of what community organising is, and how it can best be applied. Through my learnings I have been challenged to move from tactics-based campaigning to more strategic, long-term campaigning. I understand better where my campaign and my community fit into the incredible tapestry that is the...
Emilie Carey

Emilie Carey, Solar Citizens


I really admired your facilitation skills. I learnt lots watching you guide us through the evening. I'll definitely be using lessons from last night. You're a total pro and I'm really grateful you're generous enough to share your knowledge.

2016-03-25T10:35:26+00:00
Emilie Carey
I really admired your facilitation skills. I learnt lots watching you guide us through the evening. I’ll definitely be using lessons from last night. You’re a total pro and I’m really grateful you’re generous enough to share your knowledge.
simone

Simone van Hattem

The Community Organising Fellowship has given me effective organising skills and tools, and background information of the Australian environment and climate movements I need to develop strategy for campaigns, and provide training for other organisers and campaigners across Western Australia. The support I've been given through the ongoing mentorship and buddy program helps me stay connected with the wider movement, and stay on track to organise the people we need to defeat organised money. This program is a transformative experience, changing my work and the movement, and I'm so thankful to be part of it.
2015-03-17T21:04:17+00:00
simone
The Community Organising Fellowship has given me effective organising skills and tools, and background information of the Australian environment and climate movements I need to develop strategy for campaigns, and provide training for other organisers and campaigners across Western Australia. The support I’ve been given through the ongoing mentorship and buddy program helps me stay...
chrishenderson

Chris Henderson, Women’s International League for Peace and Freedom

I want to seriously thank you for the huge contribution I believe you're contributing to the peace/activist community, not only in Brisbane but also nationally and undoubtedly beyond. Profound. For starters, the resources on your website, they are so good and I'll continue to use them with our WILPF branch, and to spread info about them more widely. For WILPF Qld, the MAP workshop and resources have seriously contributed to the transformation of our branch, helping to focus and get into action in relation to the nuclear cycle, in conjunction with many other organisations that have joined the Qld Nuclear Free Alliance. And maybe will have effect way beyond that.
2014-03-30T07:44:52+00:00
chrishenderson
I want to seriously thank you for the huge contribution I believe you’re contributing to the peace/activist community, not only in Brisbane but also nationally and undoubtedly beyond. Profound. For starters, the resources on your website, they are so good and I’ll continue to use them with our WILPF branch, and to spread info about...
Claire O'Rourke

Claire O’Rourke, National Director, Solar Citizens

The fellowship has helped me further develop the skills and strategic thinking necessary to ensure that we deliver sound policy by working in partnership with our supporters and volunteers in communities across Australia.

Organising helps to build relationships and skills both within and between communities and the fellowship follows the same approach. The fellowship is essential for organisations that are working to build power within communities or considering making the leap into this work. 
2015-03-17T21:03:10+00:00
Claire O'Rourke
The fellowship has helped me further develop the skills and strategic thinking necessary to ensure that we deliver sound policy by working in partnership with our supporters and volunteers in communities across Australia. Organising helps to build relationships and skills both within and between communities and the fellowship follows the same approach. The fellowship is...
Glenn Walker

Glenn Walker, National Campaigner, The Wilderness Society

The Wilderness Society has embarked on a major organisational change project to embrace community organising as our core way of doing business. I’m leading on this project. The Community Organising Fellowship has helped me to define the key principles and approaches of community organising and has provided me with the space and support to plan for this critical change process within my organisation.
2014-03-27T02:09:18+00:00
Glenn Walker
The Wilderness Society has embarked on a major organisational change project to embrace community organising as our core way of doing business. I’m leading on this project. The Community Organising Fellowship has helped me to define the key principles and approaches of community organising and has provided me with the space and support to plan...
dave & gemma

Dave Muhly, Sierra Club

What began at Pittwater as a collection of skilled campaigners became a cadre of skilled organizers by the final day at Baden Powell. On Sunday evening as we gathered, I overheard one participant chatting with another at a picnic table and heard, "challenge, choice, outcome" as part of her conversation. Another commented at the final circle at how what had seemed like such a large group at Pittwater now seemed like a much smaller group, reflective of how closely this group had bonded as a team despite their vast differences in geography or organizational size or style, but based on a common goal and identity. Concepts like "building teams" and "building relationships" were part of the normal parlance and just a cursory review of the evaluations to date show an increased appreciation for and attention to leadership development and strategic planning. A number of participants reminded me of my off-the-cuff set of definitions about the differences between mobilizing, campaigning and community organising (focusing on local power), and one told me she has it on the wall of her office to inspire her every day. This has been the successful launch of an ambitious and visionary program. Many thanks to James and Kate for their vision, wisdom, and care in developing and nurturing the curriculum and the cohort. Kudos!

2014-09-15T10:27:41+00:00
dave & gemma
What began at Pittwater as a collection of skilled campaigners became a cadre of skilled organizers by the final day at Baden Powell. On Sunday evening as we gathered, I overheard one participant chatting with another at a picnic table and heard, “challenge, choice, outcome” as part of her conversation. Another commented at the final...
Shani Tager

Shani Tager, Friends of the Earth

The fellowship has been really useful in helping me become more disciplined in the strategic planning process and able to clearly communicate why we’re doing what we’re doing. The facilitation team have been fantastic and having theory drawn out from our own experiences and then immediately applied to our campaigns means I’ll be returning to my team with a solid analysis of how we can be more effective.
2014-05-10T21:52:42+00:00
Shani Tager
The fellowship has been really useful in helping me become more disciplined in the strategic planning process and able to clearly communicate why we’re doing what we’re doing. The facilitation team have been fantastic and having theory drawn out from our own experiences and then immediately applied to our campaigns means I’ll be returning to...