advocacy evaluation

rationale

This action research project seeks to support progressive social change organisations to evaluate the impacts and outcomes of their efforts.

Compared to other sectors and types of organisation, NGOs working toward social and environmental justice commit fewer resources to evaluating their programs and campaigns. Our research and networking suggests that few progressive NGOs apply evaluation frameworks. Why? Lack of time, limited access to appropriate tools and frameworks and the highly ambiguous and irrational nature of the policy-making process.

In recent times a small but growing number of organisations, especially philanthropic bodies that fund advocacy work, have begun to explore frameworks for evaluating advocacy. So we kicked off an action research project to

  • Collect and synthesise resources and literature on campaign evaluation, including case studies
  • Identify evaluation frameworks that are simple, powerful and road-tested
  • Trial and revise resources
  • Develop and share a suite of resources for participatory workshops that support activists to evaluate their own campaigns

project updates

In mid-2007, two members of our team initiated the advocacy evaluation project. Justin completed a review of literature on advocacy evaluation which was shared internationally and published as a Comm-org working paper. [You’ll find it among resources tagged ‘advocacy evaluation’ in our Campaigners’ Toolkit.]

We helped develop an evaluation framework for Climate Camp 2008. The online questionnaire was completed by 90 activists who’d taken part in the week-long protest camp. The evaluation showed up some important outcomes including a strong match between hoped-for and actual outcomes, a significant increase in the likelihood that participants will participate in direct action as a result of their experiences in Newcastle and very strong support for another national climate change convergence.

More recently, we’ve trialled a range of evaluation tools with campaigning organisations. Several NGOs engaged tCA to either lead post-campaign evaluations or facilitate pre-campaign workshops to develop evaluation frameworks.

If your organisation is developing and applying evaluation tools in your campaigns, we’d love to hear from you.

online evaluation resources

What are people saying about us?

Govind Maksay, MarketForces organiser

Workshop sessions are extremely well structured, with small group work, personal reflection time and larger group discussions included throughout. This approach allows all participants to contribute and caters for different learning styles and personalities.

In addition to the formal learning, the personal relationships I have formed with other participants and the facilitators will be extremely important to help me become a more effective and confident campaigner. Without hesitation I would recommend the Fellowship to other campaigners.
2015-03-17T19:34:58+11:00
Workshop sessions are extremely well structured, with small group work, personal reflection time and larger group discussions included throughout. This approach allows all participants to contribute and caters for different learning styles and personalities. In addition to the formal learning, the personal relationships I have formed with other participants and the facilitators will be extremely important to help me become a more effective and confident campaigner. Without hesitation I would recommend the Fellowship to other campaigners.

Manny Pasqualini, Community Power Agency

One highlight for me is the focus on relational organising; the importance of taking the time to really get to know the people you work with. The deeper the relationship, the better it stands up to testing times and the sweeter it feels when your movement achieves success.

 The diversity present within this year’s cohort is another major highlight for me. To be able to spend this time learning and practicing day in and day out with people from right across the country and right across the breadth of the climate action movement has been an honour. To share this time and space with two wonderfully inspiring indigenous Australians has filled a gap in my education until now and opened up a real sense of belonging to an Australia that I want to be a part of.
2015-03-17T21:10:26+11:00
One highlight for me is the focus on relational organising; the importance of taking the time to really get to know the people you work with. The deeper the relationship, the better it stands up to testing times and the sweeter it feels when your movement achieves success.  The diversity present within this year’s cohort is another major highlight for me. To be able to spend this time learning and practicing day in and day out with people from right across the country and right across the breadth of the climate action movement has been an honour. To share this time and space with two wonderfully inspiring indigenous Australians has filled a gap in my education until now and opened up a real sense of belonging to an Australia that I want to be a part of.

Thea Ormerod, Australian Religious Response to Climate Change

Whereas I had been working intuitively and reasonably well as a part of with a team of dedicated volunteers, the Community Organising Fellowship is providing a range of easy-to-understand useful tools which will help ARRCC to be much more effective. The training is carefully crafted to maximise skills development so we can use our limited resources in a way which will deliver results far more strategically. I already have quite a clear vision of how to successfully motivate our volunteers into participating more actively in the change effort.
2015-03-17T19:24:22+11:00
Whereas I had been working intuitively and reasonably well as a part of with a team of dedicated volunteers, the Community Organising Fellowship is providing a range of easy-to-understand useful tools which will help ARRCC to be much more effective. The training is carefully crafted to maximise skills development so we can use our limited resources in a way which will deliver results far more strategically. I already have quite a clear vision of how to successfully motivate our volunteers into participating more actively in the change effort.

Hayley Troupe, 350.org organiser

The community organising fellowship has expanded my theoretical and practical knowledge of how and why to organise. Through the Fellowship I have so far gained new skills to lead strategic, collaborative and powerful university divestment campaigns. I have learnt so much from the well-structured workshops and the inspiring sharing of experiences. I look forward to sharing my experiences and learnings with others involved in the university divestment movement.
2015-03-17T19:29:30+11:00
The community organising fellowship has expanded my theoretical and practical knowledge of how and why to organise. Through the Fellowship I have so far gained new skills to lead strategic, collaborative and powerful university divestment campaigns. I have learnt so much from the well-structured workshops and the inspiring sharing of experiences. I look forward to sharing my experiences and learnings with others involved in the university divestment movement.

Anna Rose, ASEN Convenor and NUS National Environment Officer 2005

The Change Agency has contributed enormously to strengthening the student environment movement in Australia and helping us shift to a culture of strategic thinking, planning and reflection on our activism. The training and advice provided by the Change agency over the last twelve months has been invaluable to tens of campus environment collectives and we are already seeing tangible results in real wins in our Campus Clean Energy Camp. Thank you Change Agency!
2014-03-30T07:37:22+11:00
The Change Agency has contributed enormously to strengthening the student environment movement in Australia and helping us shift to a culture of strategic thinking, planning and reflection on our activism. The training and advice provided by the Change agency over the last twelve months has been invaluable to tens of campus environment collectives and we are already seeing tangible results in real wins in our Campus Clean Energy Camp. Thank you Change Agency!
Jane Stabb

Jane Stabb, Community Organiser, Environment Victoria

The Community Organising Fellowship workshop was extraordinarily impactful for me. I had a chance to investigate the theory behind effective organising and campaigning tools that I can use in my practice every day but very rarely interrogate or reflect on.  I found new frameworks and structures that will improve my practice so much. I had the space and place to interrogate my campaign with the assistance of masters!  And I was given the opportunity to build relationships with leaders in my field, to be supported in my thinking by them and to support them by sharing our practice and experiences... 100% pure gold.
2014-05-23T16:45:53+10:00
Jane Stabb
The Community Organising Fellowship workshop was extraordinarily impactful for me. I had a chance to investigate the theory behind effective organising and campaigning tools that I can use in my practice every day but very rarely interrogate or reflect on.  I found new frameworks and structures that will improve my practice so much. I had the space and place to interrogate my campaign with the assistance of masters!  And I was given the opportunity to build relationships with leaders in my field, to be supported in my thinking by them and to support them by sharing our practice and experiences... 100% pure gold.
Bob Bingaman

Bob Bingaman, Sierra Club National Organizing Director

The fight to protect the environment is a fight of organized people against organized money.  For those in Australia who want to take on and be successful in this fight, the Community Organizing Fellowship provides the opportunity to learn, practice and implement strong grassroots organizing skills.

There is no better place to learn the craft of organizing, then immediately apply those learning to today’s most relevant climate and environmental campaigns, than the Community Organizing Fellowship.  The program is an in-depth immersion into the craft of grassroots organizing.  Going through this program will transform campaigners and how they think about and implement campaigns which build grassroots power to achieve significant environmental victories.
2014-05-29T13:00:49+10:00
Bob Bingaman
The fight to protect the environment is a fight of organized people against organized money.  For those in Australia who want to take on and be successful in this fight, the Community Organizing Fellowship provides the opportunity to learn, practice and implement strong grassroots organizing skills. There is no better place to learn the craft of organizing, then immediately apply those learning to today’s most relevant climate and environmental campaigns, than the Community Organizing Fellowship.  The program is an in-depth immersion into the craft of grassroots organizing.  Going through this program will transform campaigners and how they think about and implement campaigns which build grassroots power to achieve significant environmental victories.

Claire O’Rourke, National Director, Solar Citizens

The fellowship has helped me further develop the skills and strategic thinking necessary to ensure that we deliver sound policy by working in partnership with our supporters and volunteers in communities across Australia.

Organising helps to build relationships and skills both within and between communities and the fellowship follows the same approach. The fellowship is essential for organisations that are working to build power within communities or considering making the leap into this work. 
2015-03-17T21:03:10+11:00
The fellowship has helped me further develop the skills and strategic thinking necessary to ensure that we deliver sound policy by working in partnership with our supporters and volunteers in communities across Australia. Organising helps to build relationships and skills both within and between communities and the fellowship follows the same approach. The fellowship is essential for organisations that are working to build power within communities or considering making the leap into this work. 

Chris Henderson, Women’s International League for Peace and Freedom

I want to seriously thank you for the huge contribution I believe you're contributing to the peace/activist community, not only in Brisbane but also nationally and undoubtedly beyond. Profound. For starters, the resources on your website, they are so good and I'll continue to use them with our WILPF branch, and to spread info about them more widely. For WILPF Qld, the MAP workshop and resources have seriously contributed to the transformation of our branch, helping to focus and get into action in relation to the nuclear cycle, in conjunction with many other organisations that have joined the Qld Nuclear Free Alliance. And maybe will have effect way beyond that.
2014-03-30T07:44:52+11:00
I want to seriously thank you for the huge contribution I believe you're contributing to the peace/activist community, not only in Brisbane but also nationally and undoubtedly beyond. Profound. For starters, the resources on your website, they are so good and I'll continue to use them with our WILPF branch, and to spread info about them more widely. For WILPF Qld, the MAP workshop and resources have seriously contributed to the transformation of our branch, helping to focus and get into action in relation to the nuclear cycle, in conjunction with many other organisations that have joined the Qld Nuclear Free Alliance. And maybe will have effect way beyond that.

Leigh Ewbank, Yes2Renewables coordinator

Usually, organisers learn in the heat of battle – through trial and error, stress, and necessity. The Community Organising Fellowship has provided a rare opportunity to step off the campaign trail, slow down, and do some deep learning. The suite of tools explored in the program will influence my practice for years to come.

 By creating a ‘community of practice’ of organisers, those behind the fellowship have shown strategic leadership. The relationships the program has cultivated (within the cohort and between alumni) will pay dividends. 
2015-03-17T20:58:10+11:00
Usually, organisers learn in the heat of battle – through trial and error, stress, and necessity. The Community Organising Fellowship has provided a rare opportunity to step off the campaign trail, slow down, and do some deep learning. The suite of tools explored in the program will influence my practice for years to come.  By creating a ‘community of practice’ of organisers, those behind the fellowship have shown strategic leadership. The relationships the program has cultivated (within the cohort and between alumni) will pay dividends.