advocacy evaluation

rationale

This action research project seeks to support progressive social change organisations to evaluate the impacts and outcomes of their efforts.

Compared to other sectors and types of organisation, NGOs working toward social and environmental justice commit fewer resources to evaluating their programs and campaigns. Our research and networking suggests that few progressive NGOs apply evaluation frameworks. Why? Lack of time, limited access to appropriate tools and frameworks and the highly ambiguous and irrational nature of the policy-making process.

In recent times a small but growing number of organisations, especially philanthropic bodies that fund advocacy work, have begun to explore frameworks for evaluating advocacy. So we kicked off an action research project to

  • Collect and synthesise resources and literature on campaign evaluation, including case studies
  • Identify evaluation frameworks that are simple, powerful and road-tested
  • Trial and revise resources
  • Develop and share a suite of resources for participatory workshops that support activists to evaluate their own campaigns

project updates

In mid-2007, two members of our team initiated the advocacy evaluation project. Justin completed a review of literature on advocacy evaluation which was shared internationally and published as a Comm-org working paper. [You’ll find it among resources tagged ‘advocacy evaluation’ in our Campaigners’ Toolkit.]

We helped develop an evaluation framework for Climate Camp 2008. The online questionnaire was completed by 90 activists who’d taken part in the week-long protest camp. The evaluation showed up some important outcomes including a strong match between hoped-for and actual outcomes, a significant increase in the likelihood that participants will participate in direct action as a result of their experiences in Newcastle and very strong support for another national climate change convergence.

More recently, we’ve trialled a range of evaluation tools with campaigning organisations. Several NGOs engaged tCA to either lead post-campaign evaluations or facilitate pre-campaign workshops to develop evaluation frameworks.

If your organisation is developing and applying evaluation tools in your campaigns, we’d love to hear from you.

online evaluation resources

What are people saying about us?

Ben Margetts, Australian Youth Climate Coalition 2007

I wanted to express how grateful I was for the experience to work with Sam and James. It was very special for me to interact with a part of social movements that I feel a lot of affinity with. I also think tCA shows a great example of 'best practice' in regard to organisational interactions. We at the AYCC have benefited immensely from working with you not just in your capacity as trainers, and the learning that was facilitated, but also with tCA as an organisation.
The Change Agency
2014-03-30T07:33:22+11:00
I wanted to express how grateful I was for the experience to work with Sam and James. It was very special for me to interact with a part of social movements that I feel a lot of affinity with. I also think tCA shows a great example of 'best practice' in regard to organisational interactions. We at the AYCC have benefited immensely from working with you not just in your capacity as trainers, and the learning that was facilitated, but also with tCA as an organisation.
Bob Bingaman

Bob Bingaman, Sierra Club National Organizing Director

The fight to protect the environment is a fight of organized people against organized money.  For those in Australia who want to take on and be successful in this fight, the Community Organizing Fellowship provides the opportunity to learn, practice and implement strong grassroots organizing skills.

There is no better place to learn the craft of organizing, then immediately apply those learning to today’s most relevant climate and environmental campaigns, than the Community Organizing Fellowship.  The program is an in-depth immersion into the craft of grassroots organizing.  Going through this program will transform campaigners and how they think about and implement campaigns which build grassroots power to achieve significant environmental victories.
The Change Agency
2014-05-29T13:00:49+10:00
Bob Bingaman
The fight to protect the environment is a fight of organized people against organized money.  For those in Australia who want to take on and be successful in this fight, the Community Organizing Fellowship provides the opportunity to learn, practice and implement strong grassroots organizing skills. There is no better place to learn the craft of organizing, then immediately apply those learning to today’s most relevant climate and environmental campaigns, than the Community Organizing Fellowship.  The program is an in-depth immersion into the craft of grassroots organizing.  Going through this program will transform campaigners and how they think about and implement campaigns which build grassroots power to achieve significant environmental victories.

Isaac Astill, Divestment Campaigner, 350.org Australia

It would take years of fumbling along for me to learn what the Fellowship has taught me in a few short months. I feel more powerful for it, and I’ve walked away with the ongoing skills and relationships I need to build a more powerful movement.
The Change Agency
2015-03-17T19:37:41+11:00
It would take years of fumbling along for me to learn what the Fellowship has taught me in a few short months. I feel more powerful for it, and I’ve walked away with the ongoing skills and relationships I need to build a more powerful movement.

Thea Ormerod, Australian Religious Response to Climate Change

Whereas I had been working intuitively and reasonably well as a part of with a team of dedicated volunteers, the Community Organising Fellowship is providing a range of easy-to-understand useful tools which will help ARRCC to be much more effective. The training is carefully crafted to maximise skills development so we can use our limited resources in a way which will deliver results far more strategically. I already have quite a clear vision of how to successfully motivate our volunteers into participating more actively in the change effort.
The Change Agency
2015-03-17T19:24:22+11:00
Whereas I had been working intuitively and reasonably well as a part of with a team of dedicated volunteers, the Community Organising Fellowship is providing a range of easy-to-understand useful tools which will help ARRCC to be much more effective. The training is carefully crafted to maximise skills development so we can use our limited resources in a way which will deliver results far more strategically. I already have quite a clear vision of how to successfully motivate our volunteers into participating more actively in the change effort.

Josh Creaser, Frontline Projects Coordinator, 350.org

Most campaigners would probably shudder at the thought of spending ten whole days away from the frantic world of actions and meetings, to invest time in their own reflection and learning. The Community Organising Fellowship forces you to do just that – and what a gift and opportunity that time becomes.

 The Fellowship is a unique combination of ingredients. Time for pause and reflection. Discussion with leading thinkers. Connections to a wide array of campaigns. Guidance from experienced and caring facilitators. Bonds formed with 25 inspiring campaigners from across the country.

 These ingredients are brought together with carefully crafted methods. Thought-provoking stories. Challenging questions. Developing crucial skills. Applying new methods and tools. Preparing new plans for real world projects. 

 The result? Ten days that couldn’t have been better spent for someone that is looking to challenge their assumptions, deepen their understanding of why we organise in communities and feel ready to go forward with greater focus and vigour in their work.
The Change Agency
2015-03-17T20:56:37+11:00
Most campaigners would probably shudder at the thought of spending ten whole days away from the frantic world of actions and meetings, to invest time in their own reflection and learning. The Community Organising Fellowship forces you to do just that – and what a gift and opportunity that time becomes.  The Fellowship is a unique combination of ingredients. Time for pause and reflection. Discussion with leading thinkers. Connections to a wide array of campaigns. Guidance from experienced and caring facilitators. Bonds formed with 25 inspiring campaigners from across the country.  These ingredients are brought together with carefully crafted methods. Thought-provoking stories. Challenging questions. Developing crucial skills. Applying new methods and tools. Preparing new plans for real world projects.   The result? Ten days that couldn’t have been better spent for someone that is looking to challenge their assumptions, deepen their understanding of why we organise in communities and feel ready to go forward with greater focus and vigour in their work.

Manny Pasqualini, Community Power Agency

One highlight for me is the focus on relational organising; the importance of taking the time to really get to know the people you work with. The deeper the relationship, the better it stands up to testing times and the sweeter it feels when your movement achieves success.

 The diversity present within this year’s cohort is another major highlight for me. To be able to spend this time learning and practicing day in and day out with people from right across the country and right across the breadth of the climate action movement has been an honour. To share this time and space with two wonderfully inspiring indigenous Australians has filled a gap in my education until now and opened up a real sense of belonging to an Australia that I want to be a part of.
The Change Agency
2015-03-17T21:10:26+11:00
One highlight for me is the focus on relational organising; the importance of taking the time to really get to know the people you work with. The deeper the relationship, the better it stands up to testing times and the sweeter it feels when your movement achieves success.  The diversity present within this year’s cohort is another major highlight for me. To be able to spend this time learning and practicing day in and day out with people from right across the country and right across the breadth of the climate action movement has been an honour. To share this time and space with two wonderfully inspiring indigenous Australians has filled a gap in my education until now and opened up a real sense of belonging to an Australia that I want to be a part of.

Toni Walkington, Secretary, Community Public Sector Union, WA

The Change Agency Campaign Workshop in Perth was a tremendous opportunity to learn skills and techniques to assist our campaigning work. I came away with a set of skills and techniques that are easily applied to our work. We often tackle big issues and are up against well resourced opponents. The tools I learnt at the campaign workshop means developing our campaign strategies is easier and we work in a structured way with clear objectives. Since participating in the workshop I have used many of the tools, particularly the critical path analysis – it’s really made a great difference!
The Change Agency
2014-03-30T07:45:45+11:00
The Change Agency Campaign Workshop in Perth was a tremendous opportunity to learn skills and techniques to assist our campaigning work. I came away with a set of skills and techniques that are easily applied to our work. We often tackle big issues and are up against well resourced opponents. The tools I learnt at the campaign workshop means developing our campaign strategies is easier and we work in a structured way with clear objectives. Since participating in the workshop I have used many of the tools, particularly the critical path analysis – it’s really made a great difference!

Anna Rose, ASEN Convenor and NUS National Environment Officer 2005

As a direct result of the training you ran at Melbourne Uni, they will be running a real campaign on public transport concessions next year and are even investing in properly researching so they can have a strategic, directed campaign.
The Change Agency
2014-03-30T07:48:37+11:00
As a direct result of the training you ran at Melbourne Uni, they will be running a real campaign on public transport concessions next year and are even investing in properly researching so they can have a strategic, directed campaign.

Harry Jennens, The Climate and Health Action Network

The Fellowship has increased both my skills in community organising and my confidence in sharing these skills with others.  The immersive workshop format has provided precious space for face-to-face learning, sharing ideas with facilitators and other delegates, and building strong relationships with current and future collaborators in the climate movement.  I am confident that our entire cohort will go on to empower others in our communities, and that we’ll continue to support each other in this work.  The Fellowship will be instrumental in helping us build a broad, diverse and powerful movement.
The Change Agency
2015-03-17T19:36:21+11:00
The Fellowship has increased both my skills in community organising and my confidence in sharing these skills with others.  The immersive workshop format has provided precious space for face-to-face learning, sharing ideas with facilitators and other delegates, and building strong relationships with current and future collaborators in the climate movement.  I am confident that our entire cohort will go on to empower others in our communities, and that we’ll continue to support each other in this work.  The Fellowship will be instrumental in helping us build a broad, diverse and powerful movement.
Catherine Delahunty

Catherine Delahunty, Kotare Centre, Aotearoa

This was the most effective movement building workshop I have participated in. It focused the people on breaking the barriers to participation in social movements in a very practical way. They had some excellent participatory processes for defining mobilisation and also some great methods for getting diverse people working together.
The Change Agency
2014-04-25T06:04:55+10:00
Catherine Delahunty
This was the most effective movement building workshop I have participated in. It focused the people on breaking the barriers to participation in social movements in a very practical way. They had some excellent participatory processes for defining mobilisation and also some great methods for getting diverse people working together.
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The Change Agency