case studies

One obstacle to effective community organising and advocacy is the shortage of written material documenting and analysing environmental and social justice campaigns. Interviews with community organisers and activists suggest that few have access to descriptive and analytical campaign accounts. As a result, we forego opportunities to learn from experience and insights gained through others’ campaigns.

This collection of critical campaign case studies includes several written by participants in Griffith University’s Environmental Advocacy course during their internships. Others have been written by activists and activist researchers from around the world.

Add your case study

We’d love to add your case study. Be sure to drop us a line for encouragement and suggestions for focus, tone and structure. Campaign case studies should cover:

  • What your campaign set out to achieve
  • How you saw the political context: the forces for and against change
  • What you / your group did and how things changed
  • What you learned – about social change, about your group, your society or yourself.
172k

Conservation enterprise: lessons for corporate engagement

Does engaging with corporations compromise  independence and integrity or reduce pressure on nature, and mobilise resources for conservation?  Pepe Clark’s 2016 paper discusses key lessons for conservation leaders, including the need for conservation organisations to develop robust analytical frameworks to inform engagement with the private sector, and the importance of building movement wide capacity to influence corporate policy and practice.

5600k

Effective Action for Social Change | The campaign to save the Franklin River (Part 1)

Claire Runciman, Harry Barber, Linda Parlane, John Stone, and Gill Shaw, 1986

“Too often activists only develop critiques of campaigns which fail. This implies that successful campaigns use the best of all possible strategies and tactics, and that the reasons for success are clear to all onlookers. Even a quick look at the Franklin Campaign shows that it could have been better. A glance at the civil disobedience ‘blockades’ at Roxby Downs, Daintree and Errinundra, that followed in a spate after the Franklin, shows that few participants in those actions understood the model provided by the Franklin Blockade or by the campaign of which the blockade was part. Few people realise that inherent in a protest like the Franklin are long lead-times, and endless tasks, dilemmas, stress, and conflict. We hope this bok will dispel some of the myths about the Franklin, and that it will assist organisers in other social change campaigns.”

6800k

Effective Action for Social Change | The campaign to save the Franklin River (Part 3)

Claire Runciman, Harry Barber, Linda Parlane, John Stone, and Gill Shaw, 1986

“Too often activists only develop critiques of campaigns which fail. This implies that successful campaigns use the best of all possible strategies and tactics, and that the reasons for success are clear to all onlookers. Even a quick look at the Franklin Campaign shows that it could have been better. A glance at the civil disobedience ‘blockades’ at Roxby Downs, Daintree and Errinundra, that followed in a spate after the Franklin, shows that few participants in those actions understood the model provided by the Franklin Blockade or by the campaign of which the blockade was part. Few people realise that inherent in a protest like the Franklin are long lead-times, and endless tasks, dilemmas, stress, and conflict. We hope this bok will dispel some of the myths about the Franklin, and that it will assist organisers in other social change campaigns.”

724k

Gully Insights

Sam La Rocca. Lessons for Local Planning and NIMBY Campaigning Case study of a two-year community-based campaign to protect green space from development.

23k

Protecting Pooh Corner

Nikki Parker and Simon Birrell (2007) describe the Friends of Pooh Corner campaign to stop private developers taking over ownership of an area valued by the local community. The short and successful campaign led to the area being managed as a bushland reserve for nature conservation

6700k

Public Transport Not Traffic 2014: Campaign review

Danae Bosler and Cait Jones review the Public Transport Not Traffic campaign which began on 29 November 2013 – exactly a year before the Victorian state election. The campaign was run by a coalition of over 35 community groups from across Melbourne and regional Victoria opposed to the East West Link and seeking immediate funding in public transport.The campaign successfully stopped the EWL.

116k

Rethinking deliberative governance: dissecting the Queensland landclearing campaign

The remarkable campaign highlights an apparent rupture between the discourses and practices of deliberative governance and adversarial power politics. The orthodox processes of consensus politics were rejected as inadequate by conservationists in favour of a strategic blend of community mobilisation, electoral politics and protest. Case study (2004) by James Whelan and Kristen Lyons.

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Julie Lyford

Julie Lyford, Groundswell Gloucester

Such a long fight. Without you and the Change Agency we would be floundering. Thank you so much for your energy, passion, wisdom and guidance and for all that you do in changing the world.
The Change Agency
2016-09-30T13:24:47+10:00
Julie Lyford
Such a long fight. Without you and the Change Agency we would be floundering. Thank you so much for your energy, passion, wisdom and guidance and for all that you do in changing the world.

Jono La Nauze, FoE Melbourne

Totally awesome working with you guys. Thanks for your patience, commitment, considered and constructive guidance and generously giving so much time and effort. Thank you also for having faith in the process. Working with tCA was easy and a pleasure.
The Change Agency
2014-03-30T08:23:37+11:00
Totally awesome working with you guys. Thanks for your patience, commitment, considered and constructive guidance and generously giving so much time and effort. Thank you also for having faith in the process. Working with tCA was easy and a pleasure.

Toni Walkington, Secretary, Community Public Sector Union, WA

The Change Agency Campaign Workshop in Perth was a tremendous opportunity to learn skills and techniques to assist our campaigning work. I came away with a set of skills and techniques that are easily applied to our work. We often tackle big issues and are up against well resourced opponents. The tools I learnt at the campaign workshop means developing our campaign strategies is easier and we work in a structured way with clear objectives. Since participating in the workshop I have used many of the tools, particularly the critical path analysis – it’s really made a great difference!
The Change Agency
2014-03-30T07:45:45+11:00
The Change Agency Campaign Workshop in Perth was a tremendous opportunity to learn skills and techniques to assist our campaigning work. I came away with a set of skills and techniques that are easily applied to our work. We often tackle big issues and are up against well resourced opponents. The tools I learnt at the campaign workshop means developing our campaign strategies is easier and we work in a structured way with clear objectives. Since participating in the workshop I have used many of the tools, particularly the critical path analysis – it’s really made a great difference!
Shani Tager

Shani Tager, Friends of the Earth

The fellowship has been really useful in helping me become more disciplined in the strategic planning process and able to clearly communicate why we’re doing what we’re doing. The facilitation team have been fantastic and having theory drawn out from our own experiences and then immediately applied to our campaigns means I’ll be returning to my team with a solid analysis of how we can be more effective.
The Change Agency
2014-05-10T21:52:42+10:00
Shani Tager
The fellowship has been really useful in helping me become more disciplined in the strategic planning process and able to clearly communicate why we’re doing what we’re doing. The facilitation team have been fantastic and having theory drawn out from our own experiences and then immediately applied to our campaigns means I’ll be returning to my team with a solid analysis of how we can be more effective.

Cate Faehrmann, Director, Nature Conservation Council NSW, 2005

We did a two-day workshop with The Change Agency early this year which provided our organisation with some much-needed tools for strategic campaigning and planning. There was nothing but positive feedback from our staff and board members about what they gained from the two days spent with James and Sam. The power mapping exercise was particularly insightful for staff and board members alike and as a result our campaigns are more pro-active - we are seeing results!
The Change Agency
2014-03-30T07:51:49+11:00
We did a two-day workshop with The Change Agency early this year which provided our organisation with some much-needed tools for strategic campaigning and planning. There was nothing but positive feedback from our staff and board members about what they gained from the two days spent with James and Sam. The power mapping exercise was particularly insightful for staff and board members alike and as a result our campaigns are more pro-active - we are seeing results!
nka

Josey Sharrad, International Fund for Animal Welfare

The Change Agency facilitated our two day intensive strategy workshop to bring together animal welfare and rescue groups from across Australia to set up a National Koala Alliance. James and Taya's facilitation of the workshop was absolutely brilliant and everyone came away with renewed enthusiasm and determination. James' extensive campaigning experience and strategic thinking provided invaluable guidance to this newly- formed alliance and we will continue to tap into his wealth of strategic advice as we go forward to protect koalas. Thank you!

The Change Agency
2014-08-18T14:37:24+10:00
nka
The Change Agency facilitated our two day intensive strategy workshop to bring together animal welfare and rescue groups from across Australia to set up a National Koala Alliance. James and Taya's facilitation of the workshop was absolutely brilliant and everyone came away with renewed enthusiasm and determination. James' extensive campaigning experience and strategic thinking provided invaluable guidance to this newly- formed alliance and we will continue to tap into his wealth of strategic advice as we go forward to protect koalas. Thank you!

Peter Archer, World Vision

I have shared with my friends and family that this workshop was the most valuable training I have done. It came at a time when I had become aware of my passion for grassroots activism. The follow-up support equipped me quickly and powerfully to put my learning into practice and age my confidence a huge boost.
The Change Agency
2014-03-30T08:11:05+11:00
I have shared with my friends and family that this workshop was the most valuable training I have done. It came at a time when I had become aware of my passion for grassroots activism. The follow-up support equipped me quickly and powerfully to put my learning into practice and age my confidence a huge boost.
Denise Cauchi

Denise Cauchi, CEO, Doctors for the Environment 2020

The Change Agency helped us build the campaigning muscle of our members and develop concrete strategies. James worked closely with us to prepare the weekend workshop, making sure it was fine tuned to meet the needs of our organisation. He was great to work with and the workshop received very positive feedback.
The Change Agency
2020-02-25T11:27:45+11:00
Denise Cauchi
The Change Agency helped us build the campaigning muscle of our members and develop concrete strategies. James worked closely with us to prepare the weekend workshop, making sure it was fine tuned to meet the needs of our organisation. He was great to work with and the workshop received very positive feedback.
Nic clyde

Nic Clyde, Climate team leader, Greenpeace Australia Pacific

Before coming into this cohort, my community organising ability was – at best – intuitive, with not much structure and theory... or ‘all hat and no horse’ (as the Texans say). This is starting to change. This fellowship has reinvigorated my thirst to become a better campaigner. It has built my skills in strategy and community organising. It has connected me with a mob who are passionate, connected and willing to help out in whatever way they can. Thanks!
The Change Agency
2014-05-23T16:40:41+10:00
Nic clyde
Before coming into this cohort, my community organising ability was – at best – intuitive, with not much structure and theory... or ‘all hat and no horse’ (as the Texans say). This is starting to change. This fellowship has reinvigorated my thirst to become a better campaigner. It has built my skills in strategy and community organising. It has connected me with a mob who are passionate, connected and willing to help out in whatever way they can. Thanks!
Six Degrees

Sam Robb, Six Degrees

When I’m amongst passionate and talented people, I always feel like our movement can be powerful. But after the last 10 days, I not only feel we can be powerful, I know we can. I know how we can be and that is a unique and invaluable gift. The quality and consideration of the facilitation and subject matter was astonishing, and there was a group wide acknowledgement of both an immense privilege of being a part of the cohort and a resounding responsibility to use and share what we felt and learnt.
The Change Agency
2014-05-23T17:11:47+10:00
Six Degrees
When I’m amongst passionate and talented people, I always feel like our movement can be powerful. But after the last 10 days, I not only feel we can be powerful, I know we can. I know how we can be and that is a unique and invaluable gift. The quality and consideration of the facilitation and subject matter was astonishing, and there was a group wide acknowledgement of both an immense privilege of being a part of the cohort and a resounding responsibility to use and share what we felt and learnt.
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