building the climate movement online (mid 2008)

How effectively does the climate movement utilise tools for online campaigning, organising and communication? To what extent should the movement rely on the Internet to build the power required to transform our societies to a sustainable low carbon future? Do we spend too much time at our workstations and too little developing deeper relationships with members of our community?

The growth of the climate movement has been much more rapid and widespread than other social movements in Australia. In just a few years, hundreds of community action groups have been established. Tens of thousands of Australians are active members of community groups taking collective action on climate change. This rapid movement growth has been accompanied and facilitated by online communication. Websites, email communication, Facebook and other social networking platforms, Web 2.0 applications and other Internet capabilities have become defining features of climate change organising. Online communication in its many forms consumes and facilitates a significant proportion of the movement’s energy and other resources.

As part of our longer-term ‘Building the Climate Movement’ action research project, the Change Agency considered it important to critically examine the movement’s online dimension. The opportunity to take the research in this direction arose in June 2008 when tCA partnered with Friends of the Earth Australia to initiate this stage of our action research project. This stage included an online questionnaire, interviews with fifteen key climate movement organisers and a study of online movement building initiatives. The action research was funded by the Rechstein Foundation.

The report can be downloaded below. During September and October 2008, we’ll be convening forums in Melbourne, Brisbane and Sydney with climate activists. Check our online calendar for details of these forums.

PDF resources:



Weblinks:

What are people saying about us?

Shani Tager

Shani Tager, Friends of the Earth

The fellowship has been really useful in helping me become more disciplined in the strategic planning process and able to clearly communicate why we’re doing what we’re doing. The facilitation team have been fantastic and having theory drawn out from our own experiences and then immediately applied to our campaigns means I’ll be returning to my team with a solid analysis of how we can be more effective.
2014-05-10T21:52:42+00:00
Shani Tager
The fellowship has been really useful in helping me become more disciplined in the strategic planning process and able to clearly communicate why we’re doing what we’re doing. The facilitation team have been fantastic and having theory drawn out from our own experiences and then immediately applied to our campaigns means I’ll be returning to...
cherry

Cherry Muddle, Australian Marine Conservation Society

The Community Organising Fellowship has rooted in me a deeper sense of belonging to an intentional, international movement to create the positive changes we wish to see in society, environment, culture and climate. The program delivery is varied, fluid and always interesting. The strengths and highlights for me include learning through shared experience and critical analysis. I’ve thoroughly enjoyed forging strong connections and bonds between fellow organisers, facilitators and guest speakers.
2015-03-17T21:02:16+00:00
cherry
The Community Organising Fellowship has rooted in me a deeper sense of belonging to an intentional, international movement to create the positive changes we wish to see in society, environment, culture and climate. The program delivery is varied, fluid and always interesting. The strengths and highlights for me include learning through shared experience and critical...
anna-keenan

Anna Keenan, Students of Sustainability Collective 2006

Thank you for your involvement in SoS this year and for your continued commitment over the years to effecting sustainable environmental and social change. Your co-facilitated presentations on activist learning, campaign strategy and activist sustainability were all very well received, generating discussion, excitement, considered thought and motivation from the participants, including myself. Not only was the content inspirational, but to see the way that the two of you work together and so effectively co-facilitate was a lesson in itself. At your “Moving beyond Tactic-Led Campaigns”, you so successfully engaged all in the room and drew from their experiences that it was the most effective workshop I attended through the whole conference. Your involvement in SoS 2005 has had a significant impact on the future of Australian environmentalism by sharing the tools of individual, collective, and community organising, and inspiring us to advocate for and take action towards positive social change.
2014-03-30T07:52:56+00:00
anna-keenan
Thank you for your involvement in SoS this year and for your continued commitment over the years to effecting sustainable environmental and social change. Your co-facilitated presentations on activist learning, campaign strategy and activist sustainability were all very well received, generating discussion, excitement, considered thought and motivation from the participants, including myself. Not only was...
Sophie Peer

Sophie Peer, ChilOut campaign director

The Change Agency is like a best friend in the drawer. As the only paid employee in a very small not for profit, it is fabulous to know there are trusted, well tested resources a click away. Whether it's workshop planning, strategic re-think, tactics - tCA is the chamomile tea to my campaigner-stress.
2014-05-16T14:31:59+00:00
Sophie Peer
The Change Agency is like a best friend in the drawer. As the only paid employee in a very small not for profit, it is fabulous to know there are trusted, well tested resources a click away. Whether it’s workshop planning, strategic re-think, tactics – tCA is the chamomile tea to my campaigner-stress.
Julie Lyford

Julie Lyford, Groundswell Gloucester

Such a long fight. Without you and the Change Agency we would be floundering. Thank you so much for your energy, passion, wisdom and guidance and for all that you do in changing the world.
2016-09-30T13:24:47+00:00
Julie Lyford
Such a long fight. Without you and the Change Agency we would be floundering. Thank you so much for your energy, passion, wisdom and guidance and for all that you do in changing the world.
Jessica Kirby

Jess Kirby, GetUp! organiser

The Change Agency fellowship has been a completely transformative experience for all of us. I’ve met 22 of the most diverse, interesting organisers and campaigners in the country, and been trained by more than a dozen experts on everything from critical pathways, to the history of the environment movement in Australia, to NationBuilder best practice. I can’t recommend this program highly enough.  
2015-03-17T20:50:52+00:00
Jessica Kirby
The Change Agency fellowship has been a completely transformative experience for all of us. I’ve met 22 of the most diverse, interesting organisers and campaigners in the country, and been trained by more than a dozen experts on everything from critical pathways, to the history of the environment movement in Australia, to NationBuilder best practice....
Bob Bingaman

Bob Bingaman, Sierra Club National Organizing Director

The fight to protect the environment is a fight of organized people against organized money.  For those in Australia who want to take on and be successful in this fight, the Community Organizing Fellowship provides the opportunity to learn, practice and implement strong grassroots organizing skills.

There is no better place to learn the craft of organizing, then immediately apply those learning to today’s most relevant climate and environmental campaigns, than the Community Organizing Fellowship.  The program is an in-depth immersion into the craft of grassroots organizing.  Going through this program will transform campaigners and how they think about and implement campaigns which build grassroots power to achieve significant environmental victories.
2014-05-29T13:00:49+00:00
Bob Bingaman
The fight to protect the environment is a fight of organized people against organized money.  For those in Australia who want to take on and be successful in this fight, the Community Organizing Fellowship provides the opportunity to learn, practice and implement strong grassroots organizing skills. There is no better place to learn the craft...
Emilie Carey

Emilie Carey, Solar Citizens


I really admired your facilitation skills. I learnt lots watching you guide us through the evening. I'll definitely be using lessons from last night. You're a total pro and I'm really grateful you're generous enough to share your knowledge.

2016-03-25T10:35:26+00:00
Emilie Carey
I really admired your facilitation skills. I learnt lots watching you guide us through the evening. I’ll definitely be using lessons from last night. You’re a total pro and I’m really grateful you’re generous enough to share your knowledge.
ben_fb

Ben Margetts, Australian Youth Climate Coalition 2007

I wanted to express how grateful I was for the experience to work with Sam and James. It was very special for me to interact with a part of social movements that I feel a lot of affinity with. I also think tCA shows a great example of 'best practice' in regard to organisational interactions. We at the AYCC have benefited immensely from working with you not just in your capacity as trainers, and the learning that was facilitated, but also with tCA as an organisation.
2014-03-30T07:33:22+00:00
ben_fb
I wanted to express how grateful I was for the experience to work with Sam and James. It was very special for me to interact with a part of social movements that I feel a lot of affinity with. I also think tCA shows a great example of ‘best practice’ in regard to organisational interactions....
jason

Jason Lyddieth, Greenpeace

There are many learnings, skills, and tools I am keen to take back to my work to empower my teams and improve our campaigns. The people and the vibe at the trainings were amazing and truly inspiring. I feel a deep sense of gratitude to have been able to attend and privileged to be a recipient of such great learnings and in the company of such amazing people.
2014-05-10T21:48:34+00:00
jason
There are many learnings, skills, and tools I am keen to take back to my work to empower my teams and improve our campaigns. The people and the vibe at the trainings were amazing and truly inspiring. I feel a deep sense of gratitude to have been able to attend and privileged to be a...