building the climate movement online (mid 2008)

How effectively does the climate movement utilise tools for online campaigning, organising and communication? To what extent should the movement rely on the Internet to build the power required to transform our societies to a sustainable low carbon future? Do we spend too much time at our workstations and too little developing deeper relationships with members of our community?

The growth of the climate movement has been much more rapid and widespread than other social movements in Australia. In just a few years, hundreds of community action groups have been established. Tens of thousands of Australians are active members of community groups taking collective action on climate change. This rapid movement growth has been accompanied and facilitated by online communication. Websites, email communication, Facebook and other social networking platforms, Web 2.0 applications and other Internet capabilities have become defining features of climate change organising. Online communication in its many forms consumes and facilitates a significant proportion of the movement’s energy and other resources.

As part of our longer-term ‘Building the Climate Movement’ action research project, the Change Agency considered it important to critically examine the movement’s online dimension. The opportunity to take the research in this direction arose in June 2008 when tCA partnered with Friends of the Earth Australia to initiate this stage of our action research project. This stage included an online questionnaire, interviews with fifteen key climate movement organisers and a study of online movement building initiatives. The action research was funded by the Rechstein Foundation.

The report can be downloaded below. During September and October 2008, we’ll be convening forums in Melbourne, Brisbane and Sydney with climate activists. Check our online calendar for details of these forums.

PDF resources:



Weblinks:

What are people saying about us?

Sophie Peer

Sophie Peer, ChilOut campaign director

The Change Agency is like a best friend in the drawer. As the only paid employee in a very small not for profit, it is fabulous to know there are trusted, well tested resources a click away. Whether it's workshop planning, strategic re-think, tactics - tCA is the chamomile tea to my campaigner-stress.
The Change Agency
2014-05-16T14:31:59+10:00
Sophie Peer
The Change Agency is like a best friend in the drawer. As the only paid employee in a very small not for profit, it is fabulous to know there are trusted, well tested resources a click away. Whether it's workshop planning, strategic re-think, tactics - tCA is the chamomile tea to my campaigner-stress.

Glenn Walker, National Campaigner, The Wilderness Society

The Wilderness Society has embarked on a major organisational change project to embrace community organising as our core way of doing business. I’m leading on this project. The Community Organising Fellowship has helped me to define the key principles and approaches of community organising and has provided me with the space and support to plan for this critical change process within my organisation.
The Change Agency
2014-03-27T02:09:18+11:00
The Wilderness Society has embarked on a major organisational change project to embrace community organising as our core way of doing business. I’m leading on this project. The Community Organising Fellowship has helped me to define the key principles and approaches of community organising and has provided me with the space and support to plan for this critical change process within my organisation.
dave & gemma

Dave Muhly, Sierra Club

What began at Pittwater as a collection of skilled campaigners became a cadre of skilled organizers by the final day at Baden Powell. On Sunday evening as we gathered, I overheard one participant chatting with another at a picnic table and heard, "challenge, choice, outcome" as part of her conversation. Another commented at the final circle at how what had seemed like such a large group at Pittwater now seemed like a much smaller group, reflective of how closely this group had bonded as a team despite their vast differences in geography or organizational size or style, but based on a common goal and identity. Concepts like "building teams" and "building relationships" were part of the normal parlance and just a cursory review of the evaluations to date show an increased appreciation for and attention to leadership development and strategic planning. A number of participants reminded me of my off-the-cuff set of definitions about the differences between mobilizing, campaigning and community organising (focusing on local power), and one told me she has it on the wall of her office to inspire her every day. This has been the successful launch of an ambitious and visionary program. Many thanks to James and Kate for their vision, wisdom, and care in developing and nurturing the curriculum and the cohort. Kudos!

The Change Agency
2014-09-15T10:27:41+10:00
dave & gemma
What began at Pittwater as a collection of skilled campaigners became a cadre of skilled organizers by the final day at Baden Powell. On Sunday evening as we gathered, I overheard one participant chatting with another at a picnic table and heard, "challenge, choice, outcome" as part of her conversation. Another commented at the final circle at how what had seemed like such a large group at Pittwater now seemed like a much smaller group, reflective of how closely this group had bonded as a team despite their vast differences in geography or organizational size or style, but based on a common goal and identity. Concepts like "building teams" and "building relationships" were part of the normal parlance and just a cursory review of the evaluations to date show an increased appreciation for and attention to leadership development and strategic planning. A number of participants reminded me of my off-the-cuff set of definitions about the differences between mobilizing, campaigning and community organising (focusing on local power), and one told me she has it on the wall of her office to inspire her every day. This has been the successful launch of an ambitious and visionary program. Many thanks to James and Kate for their vision, wisdom, and care in developing and nurturing the curriculum and the cohort. Kudos!

Anna Keenan, Students of Sustainability Collective 2006

Thank you for your involvement in SoS this year and for your continued commitment over the years to effecting sustainable environmental and social change. Your co-facilitated presentations on activist learning, campaign strategy and activist sustainability were all very well received, generating discussion, excitement, considered thought and motivation from the participants, including myself. Not only was the content inspirational, but to see the way that the two of you work together and so effectively co-facilitate was a lesson in itself. At your “Moving beyond Tactic-Led Campaigns”, you so successfully engaged all in the room and drew from their experiences that it was the most effective workshop I attended through the whole conference. Your involvement in SoS 2005 has had a significant impact on the future of Australian environmentalism by sharing the tools of individual, collective, and community organising, and inspiring us to advocate for and take action towards positive social change.
The Change Agency
2014-03-30T07:52:56+11:00
Thank you for your involvement in SoS this year and for your continued commitment over the years to effecting sustainable environmental and social change. Your co-facilitated presentations on activist learning, campaign strategy and activist sustainability were all very well received, generating discussion, excitement, considered thought and motivation from the participants, including myself. Not only was the content inspirational, but to see the way that the two of you work together and so effectively co-facilitate was a lesson in itself. At your “Moving beyond Tactic-Led Campaigns”, you so successfully engaged all in the room and drew from their experiences that it was the most effective workshop I attended through the whole conference. Your involvement in SoS 2005 has had a significant impact on the future of Australian environmentalism by sharing the tools of individual, collective, and community organising, and inspiring us to advocate for and take action towards positive social change.

Claire O’Rourke, National Director, Solar Citizens

The fellowship has helped me further develop the skills and strategic thinking necessary to ensure that we deliver sound policy by working in partnership with our supporters and volunteers in communities across Australia.

Organising helps to build relationships and skills both within and between communities and the fellowship follows the same approach. The fellowship is essential for organisations that are working to build power within communities or considering making the leap into this work. 
The Change Agency
2015-03-17T21:03:10+11:00
The fellowship has helped me further develop the skills and strategic thinking necessary to ensure that we deliver sound policy by working in partnership with our supporters and volunteers in communities across Australia. Organising helps to build relationships and skills both within and between communities and the fellowship follows the same approach. The fellowship is essential for organisations that are working to build power within communities or considering making the leap into this work. 

Chloe Aldenhoven, Victorian Lock the Gate Coordinator

A packed program of skills, stories and discussions to figure out how to build the place of community development in our campaigns. So important to draw on the experience and wisdom of past campaigns and seasoned campaigners.  But not only that, an amazing opportunity to learn with and from the cohort of campaigners from across the country who between them have decades of organising experience.  Skills, conversations and connections that are going to be essential to us building a movement to achieve climate justice in Australia.
The Change Agency
2015-03-17T19:27:44+11:00
A packed program of skills, stories and discussions to figure out how to build the place of community development in our campaigns. So important to draw on the experience and wisdom of past campaigns and seasoned campaigners.  But not only that, an amazing opportunity to learn with and from the cohort of campaigners from across the country who between them have decades of organising experience.  Skills, conversations and connections that are going to be essential to us building a movement to achieve climate justice in Australia.

Ben Margetts, Australian Youth Climate Coalition 2007

I wanted to express how grateful I was for the experience to work with Sam and James. It was very special for me to interact with a part of social movements that I feel a lot of affinity with. I also think tCA shows a great example of 'best practice' in regard to organisational interactions. We at the AYCC have benefited immensely from working with you not just in your capacity as trainers, and the learning that was facilitated, but also with tCA as an organisation.
The Change Agency
2014-03-30T07:33:22+11:00
I wanted to express how grateful I was for the experience to work with Sam and James. It was very special for me to interact with a part of social movements that I feel a lot of affinity with. I also think tCA shows a great example of 'best practice' in regard to organisational interactions. We at the AYCC have benefited immensely from working with you not just in your capacity as trainers, and the learning that was facilitated, but also with tCA as an organisation.

Peter Callender, Quit Coal



Like many campaigning groups, we are constantly grappling with capacity issues, a lack of funding/resources, burnout and how to best manage volunteers. While it's early days, the fellowship is already having significant flow on effects to the rest of the Quit Coal collective and the lessons we are learning are both effective and reinvigorating!


The Change Agency
2014-04-16T22:34:36+10:00
Like many campaigning groups, we are constantly grappling with capacity issues, a lack of funding/resources, burnout and how to best manage volunteers. While it's early days, the fellowship is already having significant flow on effects to the rest of the Quit Coal collective and the lessons we are learning are both effective and reinvigorating!
Stu Bowen

Stu Bowen, Environmental Manager (Australia & New Zealand) Patagonia International Inc.

James has helped me better appreciate my unique set of values and understand what inspires me to action, which is a great tool to recognise other stakeholder’s values and what motivates them to action. This growth allows me to communicate far more effectively with all my stakeholders, so we can all achieve greater positive environmental and social change.

 
The Change Agency
2015-04-29T18:23:01+10:00
Stu Bowen
James has helped me better appreciate my unique set of values and understand what inspires me to action, which is a great tool to recognise other stakeholder’s values and what motivates them to action. This growth allows me to communicate far more effectively with all my stakeholders, so we can all achieve greater positive environmental and social change.  

Alycia Gawthorne, GetUp! organiser

The Fellowship has challenged the way I previously thought about campaigning and community organising, and made me rethink how I approach my work. It’s afforded me the space to take a step back and look at the entire movement. I feel like the skills I take away from the Fellowship will be invaluable, but far more important will be the deeper understanding I have about my role and how it fits within a larger movement.
The Change Agency
2015-03-17T19:33:28+11:00
The Fellowship has challenged the way I previously thought about campaigning and community organising, and made me rethink how I approach my work. It’s afforded me the space to take a step back and look at the entire movement. I feel like the skills I take away from the Fellowship will be invaluable, but far more important will be the deeper understanding I have about my role and how it fits within a larger movement.
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The Change Agency