building the climate movement online (mid 2008)

How effectively does the climate movement utilise tools for online campaigning, organising and communication? To what extent should the movement rely on the Internet to build the power required to transform our societies to a sustainable low carbon future? Do we spend too much time at our workstations and too little developing deeper relationships with members of our community?

The growth of the climate movement has been much more rapid and widespread than other social movements in Australia. In just a few years, hundreds of community action groups have been established. Tens of thousands of Australians are active members of community groups taking collective action on climate change. This rapid movement growth has been accompanied and facilitated by online communication. Websites, email communication, Facebook and other social networking platforms, Web 2.0 applications and other Internet capabilities have become defining features of climate change organising. Online communication in its many forms consumes and facilitates a significant proportion of the movement’s energy and other resources.

As part of our longer-term ‘Building the Climate Movement’ action research project, the Change Agency considered it important to critically examine the movement’s online dimension. The opportunity to take the research in this direction arose in June 2008 when tCA partnered with Friends of the Earth Australia to initiate this stage of our action research project. This stage included an online questionnaire, interviews with fifteen key climate movement organisers and a study of online movement building initiatives. The action research was funded by the Rechstein Foundation.

The report can be downloaded below. During September and October 2008, we’ll be convening forums in Melbourne, Brisbane and Sydney with climate activists. Check our online calendar for details of these forums.

PDF resources:



Weblinks:

What are people saying about us?

Denise Cauchi

Denise Cauchi, CEO, Doctors for the Environment 2020

The Change Agency helped us build the campaigning muscle of our members and develop concrete strategies. James worked closely with us to prepare the weekend workshop, making sure it was fine tuned to meet the needs of our organisation. He was great to work with and the workshop received very positive feedback.
The Change Agency
2020-02-25T11:27:45+11:00
Denise Cauchi
The Change Agency helped us build the campaigning muscle of our members and develop concrete strategies. James worked closely with us to prepare the weekend workshop, making sure it was fine tuned to meet the needs of our organisation. He was great to work with and the workshop received very positive feedback.

Anna Rose, ASEN Convenor and NUS National Environment Officer 2005

The Change Agency has contributed enormously to strengthening the student environment movement in Australia and helping us shift to a culture of strategic thinking, planning and reflection on our activism. The training and advice provided by the Change agency over the last twelve months has been invaluable to tens of campus environment collectives and we are already seeing tangible results in real wins in our Campus Clean Energy Camp. Thank you Change Agency!
The Change Agency
2014-03-30T07:37:22+11:00
The Change Agency has contributed enormously to strengthening the student environment movement in Australia and helping us shift to a culture of strategic thinking, planning and reflection on our activism. The training and advice provided by the Change agency over the last twelve months has been invaluable to tens of campus environment collectives and we are already seeing tangible results in real wins in our Campus Clean Energy Camp. Thank you Change Agency!

Cate Faehrmann, Director, Nature Conservation Council NSW, 2005

We did a two-day workshop with The Change Agency early this year which provided our organisation with some much-needed tools for strategic campaigning and planning. There was nothing but positive feedback from our staff and board members about what they gained from the two days spent with James and Sam. The power mapping exercise was particularly insightful for staff and board members alike and as a result our campaigns are more pro-active - we are seeing results!
The Change Agency
2014-03-30T07:51:49+11:00
We did a two-day workshop with The Change Agency early this year which provided our organisation with some much-needed tools for strategic campaigning and planning. There was nothing but positive feedback from our staff and board members about what they gained from the two days spent with James and Sam. The power mapping exercise was particularly insightful for staff and board members alike and as a result our campaigns are more pro-active - we are seeing results!
Sophie Peer

Sophie Peer, ChilOut campaign director

The Change Agency is like a best friend in the drawer. As the only paid employee in a very small not for profit, it is fabulous to know there are trusted, well tested resources a click away. Whether it's workshop planning, strategic re-think, tactics - tCA is the chamomile tea to my campaigner-stress.
The Change Agency
2014-05-16T14:31:59+10:00
Sophie Peer
The Change Agency is like a best friend in the drawer. As the only paid employee in a very small not for profit, it is fabulous to know there are trusted, well tested resources a click away. Whether it's workshop planning, strategic re-think, tactics - tCA is the chamomile tea to my campaigner-stress.

Peter Archer, World Vision

I have shared with my friends and family that this workshop was the most valuable training I have done. It came at a time when I had become aware of my passion for grassroots activism. The follow-up support equipped me quickly and powerfully to put my learning into practice and age my confidence a huge boost.
The Change Agency
2014-03-30T08:11:05+11:00
I have shared with my friends and family that this workshop was the most valuable training I have done. It came at a time when I had become aware of my passion for grassroots activism. The follow-up support equipped me quickly and powerfully to put my learning into practice and age my confidence a huge boost.

Chris Henderson, Women’s International League for Peace and Freedom

I want to seriously thank you for the huge contribution I believe you're contributing to the peace/activist community, not only in Brisbane but also nationally and undoubtedly beyond. Profound. For starters, the resources on your website, they are so good and I'll continue to use them with our WILPF branch, and to spread info about them more widely. For WILPF Qld, the MAP workshop and resources have seriously contributed to the transformation of our branch, helping to focus and get into action in relation to the nuclear cycle, in conjunction with many other organisations that have joined the Qld Nuclear Free Alliance. And maybe will have effect way beyond that.
The Change Agency
2014-03-30T07:44:52+11:00
I want to seriously thank you for the huge contribution I believe you're contributing to the peace/activist community, not only in Brisbane but also nationally and undoubtedly beyond. Profound. For starters, the resources on your website, they are so good and I'll continue to use them with our WILPF branch, and to spread info about them more widely. For WILPF Qld, the MAP workshop and resources have seriously contributed to the transformation of our branch, helping to focus and get into action in relation to the nuclear cycle, in conjunction with many other organisations that have joined the Qld Nuclear Free Alliance. And maybe will have effect way beyond that.

Claire O’Rourke, National Director, Solar Citizens

The fellowship has helped me further develop the skills and strategic thinking necessary to ensure that we deliver sound policy by working in partnership with our supporters and volunteers in communities across Australia.

Organising helps to build relationships and skills both within and between communities and the fellowship follows the same approach. The fellowship is essential for organisations that are working to build power within communities or considering making the leap into this work. 
The Change Agency
2015-03-17T21:03:10+11:00
The fellowship has helped me further develop the skills and strategic thinking necessary to ensure that we deliver sound policy by working in partnership with our supporters and volunteers in communities across Australia. Organising helps to build relationships and skills both within and between communities and the fellowship follows the same approach. The fellowship is essential for organisations that are working to build power within communities or considering making the leap into this work. 

Thea Ormerod, Australian Religious Response to Climate Change

Whereas I had been working intuitively and reasonably well as a part of with a team of dedicated volunteers, the Community Organising Fellowship is providing a range of easy-to-understand useful tools which will help ARRCC to be much more effective. The training is carefully crafted to maximise skills development so we can use our limited resources in a way which will deliver results far more strategically. I already have quite a clear vision of how to successfully motivate our volunteers into participating more actively in the change effort.
The Change Agency
2015-03-17T19:24:22+11:00
Whereas I had been working intuitively and reasonably well as a part of with a team of dedicated volunteers, the Community Organising Fellowship is providing a range of easy-to-understand useful tools which will help ARRCC to be much more effective. The training is carefully crafted to maximise skills development so we can use our limited resources in a way which will deliver results far more strategically. I already have quite a clear vision of how to successfully motivate our volunteers into participating more actively in the change effort.
Stu Bowen

Stu Bowen, Environmental Manager (Australia & New Zealand) Patagonia International Inc.

James has helped me better appreciate my unique set of values and understand what inspires me to action, which is a great tool to recognise other stakeholder’s values and what motivates them to action. This growth allows me to communicate far more effectively with all my stakeholders, so we can all achieve greater positive environmental and social change.

 
The Change Agency
2015-04-29T18:23:01+10:00
Stu Bowen
James has helped me better appreciate my unique set of values and understand what inspires me to action, which is a great tool to recognise other stakeholder’s values and what motivates them to action. This growth allows me to communicate far more effectively with all my stakeholders, so we can all achieve greater positive environmental and social change.  
Bob Bingaman

Bob Bingaman, Sierra Club National Organizing Director

The fight to protect the environment is a fight of organized people against organized money.  For those in Australia who want to take on and be successful in this fight, the Community Organizing Fellowship provides the opportunity to learn, practice and implement strong grassroots organizing skills.

There is no better place to learn the craft of organizing, then immediately apply those learning to today’s most relevant climate and environmental campaigns, than the Community Organizing Fellowship.  The program is an in-depth immersion into the craft of grassroots organizing.  Going through this program will transform campaigners and how they think about and implement campaigns which build grassroots power to achieve significant environmental victories.
The Change Agency
2014-05-29T13:00:49+10:00
Bob Bingaman
The fight to protect the environment is a fight of organized people against organized money.  For those in Australia who want to take on and be successful in this fight, the Community Organizing Fellowship provides the opportunity to learn, practice and implement strong grassroots organizing skills. There is no better place to learn the craft of organizing, then immediately apply those learning to today’s most relevant climate and environmental campaigns, than the Community Organizing Fellowship.  The program is an in-depth immersion into the craft of grassroots organizing.  Going through this program will transform campaigners and how they think about and implement campaigns which build grassroots power to achieve significant environmental victories.
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The Change Agency