People Power Manual

The People Power Manual is a resource for activist educators. It is a collection of participatory and experiential processes and handouts organised around six themes:

1. Campaign Strategy (1st edition launched 2015; 3rd edition 2020)
2. Community Organising (October 2016)
3. Civil Resistance (forthcoming)
4. Working with Groups
5. Returning to Strength: Movement Resilience in the Face of Repression
6. Educating the Activist Educator

The People Power Manual has been created to support facilitators and educators working to help local action groups and social movements win environmental and social justice goals. The manual is published electronically as a series of guides. Hard copies of each guide are also available. All funds generated by the sale of the manual go back into supporting grassroots social movement education projects.

The manual has been written primarily for educators, trainers and facilitators who are looking for processes to use in their activist education work. We don’t expect people will read the guides cover to cover like a book. Instead, we imagine most people will dip in and out of these pages. We’ve written the guides for readers who already understand the concepts and theory that the processes and handouts are based on. For those interested in further reading, each guide recommends our favourite books, manuals and online resources.

Each guide also includes detailed workshop schedules. However, because we recognise that each group and context is unique we have mixed feelings about including ‘off-the-shelf’ outlines for generic workshops. We believe that education is much more than following instructions for a particular process. The process of becoming an educator, facilitator or trainer is ongoing; as much craft and art as it is science. We encourage ourselves and our peers to continually hone our skills through practice and reflection.

The People Power Manual is not a cookbook; it is a menu of options. Even so, the processes and handouts contained the Manual’s six guides are no substitute for experience and the skill of listening, creating a sense of safety and trust in a group, and creatively responding to the needs of participants by adapting and designing new processes in situ. We hope the People Power Manual will enable transformative education and dialogue.

So far, we’ve published the first two guides in our six-part series. The Campaign Strategy guide was the first instalment, in late 2015. It was revised and republished in 2017, then again in 2020. Our Community Organising guide was published in October 2016. Purchase them as downloads or in hard copy below.

If your postal address is outside Australia, please email James to confirm the full cost including international postage. I’ll email you an invoice that reflects the actual postal cost.

Full details and reviews of the Campaign Strategy Guide here.

Gerakan sosial lahir ketika nilai-nilai yang dipegang luas dilanggar atau ditekan. Dan ia menjadi kuat ketika nilai dan semangat dipandu oleh strategi, struktur, dan hubungan timbal balik. Panduan Mengorganisir Rakyat…

$20.00 – Add to Cart Includes 10% tax

Strategi kampanya tidak perlu dimitoskan atau membuat kita tertekan. Gerakan sosial menjadi kuat ketika orang-orang yang terlibat mampu menganalisis konteks politik mereka dan mengetahui cara untuk mempertimbangkan dan menciptakan jalur…

$20.00 – Add to Cart Includes 10% tax

In a democracy there are only two types of power. There’s organised people and organised money. Organised money only wins when people aren’t organised. -- Benjamin Todd Jealous The Community…

$80.00 – Add to Cart Includes 10% tax

In a democracy there are only two types of power. There’s organised people and organised money. Organised money only wins when people aren’t organised. -- Benjamin Todd Jealous The Community…

$20.00 – Add to Cart Includes 10% tax

'How-to’ guides and training resources to demystify campaign strategy. Purchase in hard copy and also receive the electronic version. Click on the thumbnail or title to read more and purchase.

$50.00 – Add to Cart Includes 10% tax

'How-to’ guides and training resources to demystify campaign strategy. Purchase as a download (Acrobat pdf). Click on the thumbnail or title to read more and purchase.

$20.00 – Add to Cart Includes 10% tax

What are people saying about us?

John Edye

John Edye, March 2017

James and Fee... Thank you for your inspiring leadership, commitment and engagement. You are epic facilitators, and the first workshop was one of the best training experiences I have ever attended. I feel very privileged to be a participant and am looking forward to the next three. Experiencing such a high level of training and working with so many young, intelligent and professional organisers left me feeling a bit overwhelmed by my lack of experience but very optimistic about the future challenges we face, instead of the rather bleak and jaundiced view I came with. Thank you for your compassion and thoughtfulness and the incredible resources that were on our seats on the first day. It was and will be an incredible learning experience.
The Change Agency
2017-03-28T12:18:24+11:00
John Edye
James and Fee... Thank you for your inspiring leadership, commitment and engagement. You are epic facilitators, and the first workshop was one of the best training experiences I have ever attended. I feel very privileged to be a participant and am looking forward to the next three. Experiencing such a high level of training and working with so many young, intelligent and professional organisers left me feeling a bit overwhelmed by my lack of experience but very optimistic about the future challenges we face, instead of the rather bleak and jaundiced view I came with. Thank you for your compassion and thoughtfulness and the incredible resources that were on our seats on the first day. It was and will be an incredible learning experience.

Harry Jennens, The Climate and Health Action Network

The Fellowship has increased both my skills in community organising and my confidence in sharing these skills with others.  The immersive workshop format has provided precious space for face-to-face learning, sharing ideas with facilitators and other delegates, and building strong relationships with current and future collaborators in the climate movement.  I am confident that our entire cohort will go on to empower others in our communities, and that we’ll continue to support each other in this work.  The Fellowship will be instrumental in helping us build a broad, diverse and powerful movement.
The Change Agency
2015-03-17T19:36:21+11:00
The Fellowship has increased both my skills in community organising and my confidence in sharing these skills with others.  The immersive workshop format has provided precious space for face-to-face learning, sharing ideas with facilitators and other delegates, and building strong relationships with current and future collaborators in the climate movement.  I am confident that our entire cohort will go on to empower others in our communities, and that we’ll continue to support each other in this work.  The Fellowship will be instrumental in helping us build a broad, diverse and powerful movement.

Claire Van Herpen, Environment Victoria

The Community Organising fellowship provides a positive and nurturing environment in which to learn and apply the practical skills required to effectively mobilise communities to create change. It's a great opportunity to learn from others in the environmental movement and provides space for collaboration and reflection.
The Change Agency
2015-03-17T19:26:27+11:00
The Community Organising fellowship provides a positive and nurturing environment in which to learn and apply the practical skills required to effectively mobilise communities to create change. It's a great opportunity to learn from others in the environmental movement and provides space for collaboration and reflection.
Shani Tager

Shani Tager, Friends of the Earth

The fellowship has been really useful in helping me become more disciplined in the strategic planning process and able to clearly communicate why we’re doing what we’re doing. The facilitation team have been fantastic and having theory drawn out from our own experiences and then immediately applied to our campaigns means I’ll be returning to my team with a solid analysis of how we can be more effective.
The Change Agency
2014-05-10T21:52:42+10:00
Shani Tager
The fellowship has been really useful in helping me become more disciplined in the strategic planning process and able to clearly communicate why we’re doing what we’re doing. The facilitation team have been fantastic and having theory drawn out from our own experiences and then immediately applied to our campaigns means I’ll be returning to my team with a solid analysis of how we can be more effective.
Sophie Peer

Sophie Peer, ChilOut campaign director

The Change Agency is like a best friend in the drawer. As the only paid employee in a very small not for profit, it is fabulous to know there are trusted, well tested resources a click away. Whether it's workshop planning, strategic re-think, tactics - tCA is the chamomile tea to my campaigner-stress.
The Change Agency
2014-05-16T14:31:59+10:00
Sophie Peer
The Change Agency is like a best friend in the drawer. As the only paid employee in a very small not for profit, it is fabulous to know there are trusted, well tested resources a click away. Whether it's workshop planning, strategic re-think, tactics - tCA is the chamomile tea to my campaigner-stress.

Isaac Astill, Divestment Campaigner, 350.org Australia

It would take years of fumbling along for me to learn what the Fellowship has taught me in a few short months. I feel more powerful for it, and I’ve walked away with the ongoing skills and relationships I need to build a more powerful movement.
The Change Agency
2015-03-17T19:37:41+11:00
It would take years of fumbling along for me to learn what the Fellowship has taught me in a few short months. I feel more powerful for it, and I’ve walked away with the ongoing skills and relationships I need to build a more powerful movement.
jason

Jason Lyddieth, Greenpeace

There are many learnings, skills, and tools I am keen to take back to my work to empower my teams and improve our campaigns. The people and the vibe at the trainings were amazing and truly inspiring. I feel a deep sense of gratitude to have been able to attend and privileged to be a recipient of such great learnings and in the company of such amazing people.
The Change Agency
2014-05-10T21:48:34+10:00
jason
There are many learnings, skills, and tools I am keen to take back to my work to empower my teams and improve our campaigns. The people and the vibe at the trainings were amazing and truly inspiring. I feel a deep sense of gratitude to have been able to attend and privileged to be a recipient of such great learnings and in the company of such amazing people.

Chris Henderson, Women’s International League for Peace and Freedom

I want to seriously thank you for the huge contribution I believe you're contributing to the peace/activist community, not only in Brisbane but also nationally and undoubtedly beyond. Profound. For starters, the resources on your website, they are so good and I'll continue to use them with our WILPF branch, and to spread info about them more widely. For WILPF Qld, the MAP workshop and resources have seriously contributed to the transformation of our branch, helping to focus and get into action in relation to the nuclear cycle, in conjunction with many other organisations that have joined the Qld Nuclear Free Alliance. And maybe will have effect way beyond that.
The Change Agency
2014-03-30T07:44:52+11:00
I want to seriously thank you for the huge contribution I believe you're contributing to the peace/activist community, not only in Brisbane but also nationally and undoubtedly beyond. Profound. For starters, the resources on your website, they are so good and I'll continue to use them with our WILPF branch, and to spread info about them more widely. For WILPF Qld, the MAP workshop and resources have seriously contributed to the transformation of our branch, helping to focus and get into action in relation to the nuclear cycle, in conjunction with many other organisations that have joined the Qld Nuclear Free Alliance. And maybe will have effect way beyond that.
John Hepburn

John Hepburn, Outreach Manager, Greenpeace Australia Pacific

When you stop learning, you stop growing. For social movements and organisations to grow and develop, they need to learn from their successes and failures. The Change Agency have played a key role in helping Greenpeace to do this, to reflect on our work, to focus on what is effective, and to map out some exciting new strategic directions. They've supported our staff and volunteers with some great practical training on campaign strategy, and, of course, they've been a joy to work with.
The Change Agency
2014-03-30T07:35:05+11:00
John Hepburn
When you stop learning, you stop growing. For social movements and organisations to grow and develop, they need to learn from their successes and failures. The Change Agency have played a key role in helping Greenpeace to do this, to reflect on our work, to focus on what is effective, and to map out some exciting new strategic directions. They've supported our staff and volunteers with some great practical training on campaign strategy, and, of course, they've been a joy to work with.
Richard Yin

Dr Richard Yin, Doctors for the Environment Australia 2020

We had the privilege of working with James Whelan and The Change Agency over two days to clarify our understanding of campaigning and advocacy. With over 20 doctors and medical students from varied experiences in advocacy work present and a very complex and full agenda, the workshop was a huge success made possible through a very thoughtful and professional facilitation process from James. I can only commend the quality of his work and thank him once again for the weekend.
The Change Agency
2020-02-25T11:16:05+11:00
Richard Yin
We had the privilege of working with James Whelan and The Change Agency over two days to clarify our understanding of campaigning and advocacy. With over 20 doctors and medical students from varied experiences in advocacy work present and a very complex and full agenda, the workshop was a huge success made possible through a very thoughtful and professional facilitation process from James. I can only commend the quality of his work and thank him once again for the weekend.
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The Change Agency