Tactics without strategy is the noise before defeat.
The Campaign Strategy Guide is the first instalment of the People Power Manual, a resource created for campaigners, activist educators and facilitators.
Campaign strategy needn’t be mystifying, lonely or stressful. Social movements become more powerful as more people are equipped to analyse their political context, consider paths to change and mindfully plan tactics.
Our Campaign Strategy Guide equips activist educators to facilitate a range of participatory exercises with activists, organisers and citizens. It can also be used as a do-it-yourself guide for campaigners. The guide incorporates 20 handouts, several workshop schedules and process guides for 27 strategising processes that have been tried and tested by thousands of campaigners.
The Campaign Strategy Guide can be purchased in hard copy or downloaded in electronic format from the Change Agency.
“There is an old saying that the harder you work, the luckier you get. But no amount of hard work on a campaign will make up for a bad strategy. Thankfully, developing good strategy and running powerful campaigns isn’t rocket surgery, and this manual is jam-packed full of helpful tips to guide you on your way.” — John Hepburn, Executive Director, The Sunrise Project
The People Power Manual is an initiative of the Change Agency and Pasifika.