Launching our Campaign strategy guide: Instalment #1 of the ‘People Power’ manual

September 29, 2015 | By: James Whelan

manual launch

We launched our Campaign Strategy Guide last week at the Organise 2015 conference in Sydney. Pasifika director and co-author of the Guide, Jason MacLeod, described how many of the 24 how-to process guides contained in our new publication are being used by activists in Australia and the Pacific. Advocacy Coach and all-round movement builder Anita Tang gave the guide her thumbs up, recommending it for activist educators and organisers.

Already, we’ve sold copies to activists and organisers in the United Kingdom and USA, Ireland, Belgium, Canada, Taiwan, Indonesia and Papua. We’re deeply grateful to everyone who made the guide possible: Sam and other members of the tCA team who gathered and developed process guides, activist educators at Training for Change, the Aotearoa treaty justice network and around the world, participants in our workshops who’ve given helpful feedback as we’ve trialled and fine-tuned strategy tools … It’s been a great journey with fabulous company.

Purchase your copy of the Campaign Strategy Guide in hard copy or as a pdf download today >

book launch2

Reviews of the Campaign Strategy Guide

“There is an old saying that the harder you work, the luckier you get. But no amount of hard work on a campaign will make up for a bad strategy. Thankfully, developing good strategy and running powerful campaigns isn’t rocket surgery, and this manual is jam-packed full of helpful tips to guide you on your way.”

John Hepburn, Executive Director, The Sunrise Project

“The first People Power Manual has been put together by two activists who ‘walk their talk’… who have cut their teeth on the coal-face so to speak. It’s rare that people manage to combine cutting edge activist work, activist education work, reflective practice (action and reflection) and writing. Jason and James have managed this combination beautifully, and it has paid dividends in the creation of this high quality manual. I recommend it to any activist, educator, organiser, animator, or community-social practitioner.”

Dr Peter Westoby, University of Queensland & Community Praxis Collective

This manual will become a highly useful ‘go to’ resource for anyone involved in training activists or facilitating campaign strategy sessions. It is designed for people of action because it is all about helping you – as an educator and facilitator – get the job done, with process guides, handouts and sample workshop plans. For experienced activist educators and facilitators, it is a chance to refresh your approach and find new tools. For those still developing their craft, it offers a smorgasbord of activities and processes that extend well beyond “chalk and talk” or small group discussions.  There are games and activities to engage head, heart, and mind, and some to get people moving around as well. There are also extensive links to further reading and references, to explore as time allows or need requires.

Anita Tang, Advocacy advisor and campaign coach

About the Author

James Whelan

James Whelan

James is co-founder of the Change Agency and director of our Community Organising Fellowship.

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