communication

Campaign Accelerator trainings > MobLab

Details of upcoming trainings, courses, webinars and convenings.  The Accelerator brings together the very best of design thinking (centring the people you aim to serve or engage), systems thinking (tackling root causes to shift systems), and people-powered (inspiring...

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The trouble with stories

Chris Rose writes: “It concerned me that campaign groups adopting story-telling so enthusiastically seemed to have been influenced by the fashion for personal-story story-telling in ‘movement making’ in American politics (eg Marshall Ganz and the ‘story-of-me’,...

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Anatomy of a Modern Campaign

“So lets kick the door down on the secrecy and see how a modern campaign actually runs – the research involved, the technology, the analysis, the logistics of the ground game and the capabilities that get brought to the table when all of these things become...

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story based strategy

The Center for Story-based Strategy (formerly smartMeme) helps organizations update their storytelling skills to compete in the contemporary media context dominated by viral brands, sophisticated public relations and 24 hour news cycles. The results are creative...

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What makes people tick

What makes people tick: the three hidden worlds of settlers, prospectors and pioneers Chris Rose’ powerful guide to values mapping is a ‘must-read’ for campaigners. If you want to communicate effectively with people – especially if you want to...

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