Posts Tagged: strategy-2 - (148 found)

The unicorn activity: Political lobbying role play

This role play activity, developed by the Centre for Australian Progress, is an interactive workshop to help people experience a political lobbying meeting in a light-hearted way. The role play involves people being from either the Minister for Magical Creatures, or the NGO “Unicorn Revive”. People have the experience of planning a delegation meeting (if from the NGO) or of planning how to handle an NGO delegation (if from the Minister’s office).

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Campaign strategy as a house

Strategy as a House is a basic mud map to help you and your team develop a campaign strategy. The foundation of a robust strategy is an understanding of context and a rigorous understanding of the problem you seek to remedy. Next, you’ll need an analysis of issues that are part of the problem and part of the solution. On this foundation, you can construct a theory of change and an understanding of how power is exercised around this issue, an analysis of decision-makers, allies and influencers. Finally the roof – our tactics. 

Power mapping template

Who can make the decision you need to influence (your primary target)? Who influences them (your secondary targets)? Who use exercises influence for/against this decision? A power map is a simple yet powerful tool to map decision makers and focus your energy where it makes the greatest impact. Here’s a basic MS Word template to construct your campaign’s power map.

Critical path analysis template

What interim outcomes or smaller changes do you expect you’ll need to achieve along the road to achieving your campaign objective? A critical path can help keep your team focused. Here’s an MS Word template to fast-track the process of creating your campaign’s critical path analysis.

Campaign strategy template

This template simplifies the process of developing a campaign strategy, with 14 headings in a logical sequence and practical advice for developing each element of strategy. tCA’s website also has MS Word templates for critical path analysis and power map.

Four strategies for large systems change

To create systems of societal change, we need to become clearer about the archetypes of societal change strategies, their strengths and weaknesses, and their interactions. How do we transform a group of well-intended but collectively incoherent change initiatives into a powerful societal change system? The matrix serves as a device to raise valuable questions and spark insights for understanding change strategies or initiatives holistically.

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Theorymaker: Tools to visualise your theory of change

Theory Maker is a free web app by Steve Powell for making any kind of causal diagram, i.e. a diagram which uses arrows to say what contributes to what. You make the diagrams just by typing the names of the elements (called variables) in a structured way into a (resizeable) window, and you get a live diagram as output which reflects what you type.

In particular, it is optimised for making theories of change, logframes, etc. – special kinds of pragmatic causal theory which are particularly popular at the moment in the world of monitoring and evaluation (M&E).

Theory Maker is most often used by M&E staff for quickly sketching out project theories and evaluation plans. But scientists, especially social scientists, and policy makers use it too.

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A theory of change that made the impossible possible

Of all the hot campaign trends from the past few years, the one that’s probably most commonly implemented on new campaigns is the “theory of change”. A critical part of storytelling and engagement, having a credible one helps smart but cynical audiences decide whether your impossible campaign is indeed possible, and thus worth their time and effort. And it’s a lot harder to make one than we usually think.

In this article, Jason Mogus shares his observations about the #StopAdani” campaign’s theory of change, and how campaigners are actually making it come true.

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General News

December 20, 2017

Stop Adani and the Suffragettes: Reflections on targets and tactics [Joel Dignam]

The 2017 Queensland state election took place against a proposed new coal mine in Queensland, and a concerted national campaign against it. The mine’s proponent was Adani Group, of India, and the opponents: Stop Adani. Before the Queensland state election campaign began, Stop Adani succeeded in pushing Australia’s big four banks to rule out financing…

Violence Will Only Hurt the Trump Resistance

Erica Chenowith writes: “black bloc tactics often hurt the causes that these activists claim to be fighting for. While violent flanks have sometimes produced short-term tactical advantages, they often come with painful long-term costs for movements seeking change—and the communities they purport to represent. The historical evidence in support of this conclusion is worth considering as the Trump resistance builds.

“Studies show that once violent flanks appear, the size and diversity of participation in otherwise nonviolent mass movements declines—particularly among women, children, the elderly, people with disabilities, and marginalized or at-risk communities.” 

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