Critical path building allows campaigners to map a proposed campaign route and identify the key events, resource and time constraints and other dependencies which need to be taken into account as a milestone objective is approached. This level of analysis is essential in determining which possible campaign route will in practice emerge as the best to pursue. Nick Gallie’s excellent site provides guidance for anyone who is trying to mount a campaign, run a campaign, or direct a programme of campaigns.Visit Link
Posts Tagged: strategy-2 - (152 found)
Strategy as a House is a basic mud map to help you and your team develop a campaign strategy. The foundation of a robust strategy is an understanding of context and a rigorous understanding of the problem you seek to remedy. Next, you’ll need an analysis of issues that are part of the problem and part of the solution. On this foundation, you can construct a theory of change and an understanding of how power is exercised around this issue, an analysis of decision-makers, allies and influencers. Finally the roof – our tactics.
Who can make the decision you need to influence (your primary target)? Who influences them (your secondary targets)? Who use exercises influence for/against this decision? A power map is a simple yet powerful tool to map decision makers and focus your energy where it makes the greatest impact. Here’s a basic MS Word template to construct your campaign’s power map.
What interim outcomes or smaller changes do you expect you’ll need to achieve along the road to achieving your campaign objective? A critical path can help keep your team focused. Here’s an MS Word template to fast-track the process of creating your campaign’s critical path analysis.
This template simplifies the process of developing a campaign strategy, with 14 headings in a logical sequence and practical advice for developing each element of strategy. tCA’s website also has MS Word templates for critical path analysis and power map.