Posts Tagged: strategy-2 - (150 found)

An Australian civil society success story | Joan Staples

Late 2017, Joan Staples first wrote of threats to democratic advocacy from three foreign interference Bills.  Then in November 2018, the final most controversial Bill, the Electoral Funding and Disclosure Reform Bill, was passed with the support of civil society. The story of this transformation from horrified opposition to support for the Bill is a story of Australian civil society working together to influence legislation in a way rarely seen. It opens the way for future collaboration to proactively promote the strengthening of our democracy. [Joan Staples coordinates the mentoring program in the Change Agency's Community Organising Fellowship]

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Embracing the Network: How to Build a Powerfully Collaborative Campaign

“Embracing Networks” in campaigns can lead to powerful results. Many of the largest campaigns in the world, mobilizing millions of people, use the power of networks. It’s easier than ever to embrace networked campaigning thanks to new technologies that have come on-stream in recent years. This free download is available for progressive campaigners and organizations who want to learn more about embracing networks to drive powerful results. A report produced by New/Mode and NationBuilder.

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The unicorn activity: Political lobbying role play

This role play activity, developed by the Centre for Australian Progress, is an interactive workshop to help people experience a political lobbying meeting in a light-hearted way. The role play involves people being from either the Minister for Magical Creatures, or the NGO “Unicorn Revive”. People have the experience of planning a delegation meeting (if from the NGO) or of planning how to handle an NGO delegation (if from the Minister’s office).

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Campaign strategy as a house

Strategy as a House is a basic mud map to help you and your team develop a campaign strategy. The foundation of a robust strategy is an understanding of context and a rigorous understanding of the problem you seek to remedy. Next, you’ll need an analysis of issues that are part of the problem and part of the solution. On this foundation, you can construct a theory of change and an understanding of how power is exercised around this issue, an analysis of decision-makers, allies and influencers. Finally the roof – our tactics. 

Power mapping template

Who can make the decision you need to influence (your primary target)? Who influences them (your secondary targets)? Who use exercises influence for/against this decision? A power map is a simple yet powerful tool to map decision makers and focus your energy where it makes the greatest impact. Here’s a basic MS Word template to construct your campaign’s power map.

Critical path analysis template

What interim outcomes or smaller changes do you expect you’ll need to achieve along the road to achieving your campaign objective? A critical path can help keep your team focused. Here’s an MS Word template to fast-track the process of creating your campaign’s critical path analysis.

Campaign strategy template

This template simplifies the process of developing a campaign strategy, with 14 headings in a logical sequence and practical advice for developing each element of strategy. tCA’s website also has MS Word templates for critical path analysis and power map.

Four strategies for large systems change

To create systems of societal change, we need to become clearer about the archetypes of societal change strategies, their strengths and weaknesses, and their interactions. How do we transform a group of well-intended but collectively incoherent change initiatives into a powerful societal change system? The matrix serves as a device to raise valuable questions and spark insights for understanding change strategies or initiatives holistically.

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Theorymaker: Tools to visualise your theory of change

Theory Maker is a free web app by Steve Powell for making any kind of causal diagram, i.e. a diagram which uses arrows to say what contributes to what. You make the diagrams just by typing the names of the elements (called variables) in a structured way into a (resizeable) window, and you get a live diagram as output which reflects what you type.

In particular, it is optimised for making theories of change, logframes, etc. – special kinds of pragmatic causal theory which are particularly popular at the moment in the world of monitoring and evaluation (M&E).

Theory Maker is most often used by M&E staff for quickly sketching out project theories and evaluation plans. But scientists, especially social scientists, and policy makers use it too.

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A theory of change that made the impossible possible

Of all the hot campaign trends from the past few years, the one that’s probably most commonly implemented on new campaigns is the “theory of change”. A critical part of storytelling and engagement, having a credible one helps smart but cynical audiences decide whether your impossible campaign is indeed possible, and thus worth their time and effort. And it’s a lot harder to make one than we usually think.

In this article, Jason Mogus shares his observations about the #StopAdani” campaign’s theory of change, and how campaigners are actually making it come true.

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