The Center for Story-based Strategy (formerly smartMeme) helps organizations update their storytelling skills to compete in the contemporary media context dominated by viral brands, sophisticated public relations and 24 hour news cycles. The results are creative strategies to win “the battle of ideas” and shift the public debate with new narratives, framing strategies and powerful memes.Visit Link
Posts Tagged: strategy-2 - (167 found)
Stretches people’s imaginations in envision and articulate the kind of society they would like to create, going beyond vague values to specific features.
Abstract from Bill Moyer (1989) The Practical Strategist: Movement Action Plan strategic theories for Evaluating, Planning and Conducting Social Movements. Social Movement Empowerment Project.
An experiential exercise to clarify the difference between goals, tactics and strategy.