Posts Tagged: strategy-2 - (165 found)


Campaign strategy as a house

Strategy as a House is a basic mud map to help you and your team develop a campaign strategy. The foundation of a robust strategy is an understanding of context and a rigorous understanding of the problem you seek to remedy. Next, you’ll need an analysis of issues that are part of the problem and part of the solution. On this foundation, you can construct a theory of change and an understanding of how power is exercised around this issue, an analysis of decision-makers, allies and influencers. Finally the roof – our tactics. 

Power mapping template

Who can make the decision you need to influence (your primary target)? Who influences them (your secondary targets)? Who use exercises influence for/against this decision? A power map is a simple yet powerful tool to map decision makers and focus your energy where it makes the greatest impact. Here’s a basic MS Word template to construct your campaign’s power map.