Robert Burrowes writes: “The foundation of any sound strategy… is a thorough understanding of the conflict. This means, most importantly, having a clear sense of the ‘big picture’… not just the detail of the issue on which you focus. Fundamentally, this requires an astute understanding of the global power structure. If we do not understand how power works in society, particularly structurally, including in relation to the conflict we seek to resolve, then we cannot plan and implement a strategy that will work.”Visit Link
Posts Tagged: strategy-2 - (164 found)
Strategy as a House is a basic mud map to help you and your team develop a campaign strategy. The foundation of a robust strategy is an understanding of context and a rigorous understanding of the problem you seek to remedy. Next, you’ll need an analysis of issues that are part of the problem and part of the solution. On this foundation, you can construct a theory of change and an understanding of how power is exercised around this issue, an analysis of decision-makers, allies and influencers. Finally the roof – our tactics.
Who can make the decision you need to influence (your primary target)? Who influences them (your secondary targets)? Who use exercises influence for/against this decision? A power map is a simple yet powerful tool to map decision makers and focus your energy where it makes the greatest impact. Here’s a basic MS Word template to construct your campaign’s power map.
What interim outcomes or smaller changes do you expect you’ll need to achieve along the road to achieving your campaign objective? A critical path can help keep your team focused. Here’s an MS Word template to fast-track the process of creating your campaign’s critical path analysis.
This template simplifies the process of developing a campaign strategy, with 14 headings in a logical sequence and practical advice for developing each element of strategy. tCA’s website also has MS Word templates for critical path analysis and power map.