strategy
Strategy and Soul [book]
Strategy and soul: a campaigner’s tale of fighting billionaires, corrupt officials, and philadelphia casinos When Daniel Hunter and Jethro Heiko began planning at a kitchen table, they knew that their movement would be outspent by hundreds of millions of...
Framing campaigning itself: Chris Rose
A growing number of agencies and consultants are commissioned to design and plan campaigns. As many strategists have pointed out, it’s the ‘starting conditions’ which often determine the fate of a campaign, and perhaps the most fundamental...