Building Powerful Community Organizations

May 19, 2014 | By: James Whelan

Ninety percent of people join a group because a person asked them. A few join groups after reading a flyer or newspaper ad. Very few, but often highly motivated, people go looking for groups to join. Most people join because someone they know asks them. Face-to-face, eyeball-to-eyeball. This is an important finding. If you want people to join your group, you have to ask them, in person. This is what works. Person-to-person. One-on-one.

About the Author

James Whelan

James Whelan

James is co-founder of the Change Agency and director of our Community Organising Fellowship.

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